Creating Good Signs
A good sign is not just words and pictures.
It needs to convey your brand and how your business is different from the rest. It is the shiny object that will capture your customers’ attention.
The quality of the design, the printing, the materials and the workmanship are as important as the text and graphics. “Just average” signs return just average results. What does a damaged or poorly-made sign say to you about the businesses you frequent? Pride of ownership, conveyed by attention to detail in signage, lets your customers know that you pay attention to them.
Give Signwave a call at (631) 761-9292 to discuss which types of signs make sense for your needs.
Here are some examples of signs that we can provide to you. Please click on each to see images from our gallery, and check back for samples from our ever-growing list of completed projects.
A good outdoor sign is a form of landscape art, which will both attract customers to your door and build your standing in the community.
Attractive signs that comply with community codes help convey an image of responsible citizenship. Signs can turn your place of business into a landmark that everyone knows. We’ve all said things like “let’s meet outside Maria’s Taco Stand” or “it’s right across from Mickey’s Garage” because the signs of that business make it easy to find. They generate the word of mouth that establishes your business as a fixture in the neighborhood.
Good signage – even temporary signage – shows the world that you are for real, and that you are here to stay. Beautiful signs add beauty to the community. Ugly signs add clutter.
Your business’ main sign is a guidepost to notify customers of your presence, and should be designed and positioned for maximum visibility. It’s important to work with designers that know how to comply with town codes, building codes and environmental conditions.
Signs on your windows and doors are designed to inform customers about your products, services, and hours of operation, and to help traffic flow.
Interior signs, too, need to be designed with specific conditions in mind. From what distance will it be read? What are the lighting conditions, color scheme, mounting conditions? How long should it last?
Let us help you decide the right placement, size, materials and design of the signs that will help your visitors find their way around.
Your car, and your company’s vehicles, are on the road all the time. Using your car or van as a mobile sign can expose tens of thousands of additional prospects to your message every single day.
Keep in mind that your vehicle signage will be moving quickly most of the time that it’s on the road, generating awareness of your business.. Drivers will get the chance to read some of the detailed information on the rear of your car. But the sides and hood, being larger areas, are the spots to generate brand awareness through use of appealing graphics.
Think about the “call to action” – what it is that you hope to accomplish with mobile advertising. The surfaces of a car or van can’t cram in every possible piece of information about your products and services. But you can generate awareness of your company and interest the public enough to call or visit your website for further information.
Different sections of your car serve different functions in your outdoor messaging. The hood is a large surface area that will primarily be seen by oncoming traffic. Thus an attention-grabber makes the most sense there – a large image of your logo to generate awareness. The sides of your car will be visible to drivers alongside you on the roads – possibly a few seconds, or a few minutes, depending on traffic conditions. These sections can be used to make your company statement. The statement might be conveyed with a brief slogan, graphically displayed, and relevant images. The rear of your car will be visible for the longest time, and by a captive audience when you are in heavy traffic. This is where you can put detailed information like your website address, phone number, etc.
- Truck letters
- Truck vinyl graphics – window perf, cabs, box trucks, partial or full wraps
- Car wraps – custom art, full or partial wraps, decals, color-change wraps
- Boat graphics
Commercial Real Estate and Office Buildings
Real Estate and Property Management agents rely on signage that will attract customers to their listings and events, and provide the way to get contacted by prospects. Here are just a few of the products and services Signwave can provide to commercial agents:
- Post and Panel property signs to publicize your vacancies and development projects
- Directory signs for parking lots, lobbies, and each floor of your office building
- Monument signs to give your building the prestige that will impress tenants and visitors alike.
Special events are a great way to expose your brand to new audiences and help build community relations. Whether it be your company’s sponsorship of a charity event, your promotion in a street fair, or participation in a trade show, the quality of your signs and displays is what will drive your success at welcoming new potential customers. Talk to us about your off-the-wall ideas and we will help you bring them to life.
Lobby Signs and Wall Graphics
With our eye for detail, custom dimensional signage, and highest possible quality large format printing capabilities we can combine films, textiles, plastics, metals and wood to create the right atmosphere in your lobby, waiting room, or office. This can include:
- Corporate lobby signage and wall treatments
- Directory Signs
- Nameplates and desk signs
- ADA-compliant signs for offices and restrooms
Retail and Restaurant Signage
Retailers and restaurants rely on attractive, high quality signage the appropriately reflects their brand image. Signwave will work with you to create fresh designs, or with your marketing team to deliver on their concepts. You will bring customers to your door with attractive outdoor and window signage, and once the customer is in the door, give them a warm welcome to your location in the most appealing way possible.
- Pylon Directory Signs
- Channel Letters and Custom Lightboxes
- Routed, Carved or Sandblasted Dimensional Wall Signs
- Window and Door Signs
- Custom wall designs on fabric, wallpaper or vinyl
- Parking Lot and Sidewalk Signs
- Directional/Aisle Signs
- Menu Boards
- LED and Neon Signs
- Bar Signs
- Kitchen and Back Office Signage
- Delivery Van Graphics
Beauty and Brains
All signs are there to inform. It’s especially critical that directory signs, office signs and wayfinding signs first and foremost fulfill their function of telling people what they need to know. The design and materials used can help your business provide that information in a manner that supplements your overall interior design.
If your business has committed the energy and expense of building an online presence, let us work with you to have your physical signage work in concert with your virtual marketing programs.
This works in both directions. Our design team will work with you to drive traffic to your website and social media outlets, and your online presence will feature your physical signage to make it easier for your target customers to find and identify your location.