If you don’t know the answer to this old riddle ask your dad.
But here at Signwave, Long Island’s home for beautiful signage and displays, the answer is “when it’s a welcome mat!”
How do you welcome your customers, clients and guests? Can they find you? Does your door reinforce your brand? Does your door put them in the right frame of mind to transact business with your organization? Is it shabby, or is it professional?