Multiple entrances. Long corridors that all look the same. Ongoing renovations and organizational changes.
How does a patient or visitor know which way to go? This is more than a matter of convenience in a healthcare facility. Visitors are already in a state of stress if they or a loved one are seeking treatment. It’s our responsibility to make the journey from their arrival to their destination as fast and frictionless as possible.
“We had a big problem with the visibility of the site signage at our Medical Center. Customers and visitors couldn’t figure out which entrance to use, and tenants were clearly unhappy,” explains Fran D, of the Northport Wellness Center. “We needed new directory signs both inside and outside our facility.”
Driving, walking, or waiting. Make it painless with well designed informative signage.
Let’s take a step back and define wayfinding in basic terms: a system of visual cues that guide visitors from point to point. This starts with vehicles approaching your property and finding the most efficient point of entry. It may end with a room number or other designation. It should guide the individual approaching your facility on his or her own, and also provide for safe efficient flow of traffic in crowded areas.
Directional signs, one step at a time.
In very large facilities, a common mistake is to try to list too much information in a single sign. Only the most pertinent information should be given at each intersection or point of decision-making. This technique, known as progressive disclosure, keeps the visitor from getting confused and eliminates wasted effort comprehending irrelevant information. At the same time, repetition is a good thing. Every 25 or 30 feet, it’s a good idea to remind people where they are and where they are headed.
Northport Wellness Center saw the benefits of updating their signage right away, and continues to evaluate and improve the flow of traffic throughout their facilities. “Signwave presented us with options and discussed materials and pricing, matched our color and design requirements,” said Fran. “We’ve since called them back for several other projects, and are very happy with their recommendations.”
With clearly visible signage at all entrances, well placed directional signs, legible designation and relevant information, we can improve productivity and enhance the patient experience. This means fewer missed or late appointments, less distraction among employees from visitors stopping to ask for directions, and ultimately, a higher rate of visitor satisfaction.
Let’s review a signage plan for your changing facility. Call Signwave at (631) 761-9292 to get started.