It all starts with the initial call. If a customer knows exactly the sign they need for their business or organization, great. We will take the requirements, create a proposal, and we’re on our way. But sometimes our customers rely on our expertise to help them create the right signage.
So we hope for your patience while we ask questions about your business, your challenges, and your goals. We need get to know our clients in order to make signage that will best suit them. After all, a sign isn’t just there to look pretty. It’s there to project a business’ identity, which is an intangible value that has a massive impact on any enterprise’s performance. That’s the significance of branding and a well-made sign is a key part of that.
Solid Signs Need Solid Relationships
We need to have a feel for our clients and what their business is all about. What do they do and what are their customers looking for? What makes them different? What “culture” are they trying to convey through their signage? This is one of the subtler parts of the sign making process, where the art and craft connects with customer service. Only then can we focus on the particulars, such as:
- The sign’s dimensions
- Where it will be mounted
Sign Making Extends Outside the Workshop
Cultivating this relationship and understanding is well worth it. It’s how a good sign is made. Otherwise, the results will be generic and unremarkable, which won’t do in competitive areas where a business needs to stand out from the rest!
To achieve this, we work closely with our clients. These can be the businesses themselves as well as branding and marketing firms who specialize in promoting and enhancing brands. Some of the most important parts of the sign making processes happen at this stage, before even the first piece of raw material is cut to make the actual sign.
The result is great signage that’s more than just aesthetically pleasing, visible and impressive. It’s something that will move audiences. It’s the first thing they’ll see, drawing them to the establishment in question to choose its services over that of its competitors.
That’s how a brand clicks. And that’s what signs can do. Need signage of that caliber? Contact us for a consultation, so we can determine how to best suit your branding projection needs!