Does your office need to keep its information confidential but doesn’t want to sacrifice the natural lighting that large windows provide? Perhaps you want to insulate your storefront from harsh sunlight or the glare of headlights shining through the window? Privacy vinyl can do that job for you. Also known as “etch vinyl,” it can […]
About John Li
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Entries by John Li
Signs give communities their flavor. Whether it be Golden Arches, Wall Drug or The Happiest Place On Earth, a great sign can make your location iconic. When a sign has reached that level, it’s transcended solely promoting a business’ brand. It’s now part […]
Brand colors need to be consistent to project the full power of your marketing. An error in coloring will be noticed, whether overtly by those with discerning eyes, or subtly and even subconsciously by onlookers. On the other hand, the right colors can be associated with a specific brand even before the audience sees the logo itself.
Franchisees need precision in following specifications to assure that their signage is exactly aligned with brand requirements. In Dairy Queen’s case, it means Lexan sign faces with translucent black vinyl and faithful renders of their their logos and brand. The changeable letter sign has rails so the backlit lettering can be easily swapped out depending […]
Signs are how a business or establishment conveys its branding to the world and attracts potential customers. Done right, a good sign will project a brand to new heights of visibility and contribute to a bustling business. Done wrong, a bad sign will undermine a brand, diminish people’s confidence in a business or just do nothing to promote it, resulting in tepid or even lessened sales.
Beauty services need beautiful signage, like this privacy window treatment we provided for The Valon Salon. The Hauppauge establishment had their salon windows enhanced with a coating of highly reflective, double gold metallicized vinyl. What results is signage that stands out with its strategic placement – a real plus in the competitive Long Island salon ecosystem. […]
We need to have a feel for our clients and what their business is all about. What do they do and what are their customers looking for? What makes them different? What “culture” are they trying to convey through their signage? This is one of the subtler parts of the sign making process, where the art and craft connects with customer service. Only then can we focus on the particulars.
Banners are light and easy to store and transport, they’re not fragile at all and they’re reusable to boot. They work for all sorts of events, from sports to festivals and fairs. They’re also great for trade expos and exhibits that occur indoors.
The Unseen Value In Signage A&E Networks is a leading global entertainment brand based in midtown Manhattan. With internationally renowned cable and satellite channels such as History, Lifetime, FYI and Viceland, they needed an exceptional level of quality in their corporate logo signage to extend the imprimatur of their brand to the staff and guests […]
Great signage isn’t just a matter of appearances, its a matter of identity. A company’s branding has to be visible, but it also has to present the company’s identity impressively. Doubly so when it’s a logo sign in the business’ own lobby.
Well thought-out event signage is a critical part of what makes an event successful. Sponsor branding needs to be visible to have an impact, to build association between the sponsor and the cause.
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