As The Fountains’ property managers needed more accurate information on their signage, adding a layer of vinyl to the existing parking signs was a far more economical solution than replacing the signs outright. The resulting sign updates are impeccable in presentation and, most importantly, they display accurate details for tenants and visitors alike. Read more
“Close Enough” isn’t good enough when it comes to your brand. Good signage has to match a business’ brand — everything from the establishment’s overall aesthetics, to the packaging, even their ad campaigns. If signage and branding don’t match, then recognizability will suffer as a result. A sign might be highly visible, but it won’t “click,”if it doesn’t connect with the product or business. But when it’s done right, when the sign colors and style match the brand, your signage will stand out and bring the customers in.
There are so many types of signage that appear inside and outside of office buildings, commercial properties, hospitals and campuses. Each one gives an impression to all who work and visit there. What is your property signage saying? Let’s look at a few of the many ways your signage can help give your property appeal – or turn your visitors away:
Wayfinding and directional.
Are all parking lot entrances and exits clearly marked? Are the signs visible from the road, and from enough distance to assure drivers know where to turn in? Are the signs durable and attractive? Once in the parking lot, do visitors know how to navigate to the parking area and building entrance they need?
Exterior building signs.
Is the property management company clearly identified? Is branding of anchor tenants clearly visible? Is window signage used in attractive ways? Is all signage in compliance with local regulations?
Is there a directory of tenants that allows visitors to know how to reach their destination? Are all appropriate safety signs displayed? Is all signage in compliance with the Americans With Disabilities Act? Are elevators, staircases and public facilities clearly marked?
We can help with a sitewide audit of your signage to make sure it is doing all it can to make your property shine. Fill out our contact form, or give us a call at (631)761-9292.
Franchisees need precision in following specifications to assure that their signage is exactly aligned with brand requirements. In Dairy Queen’s case, it means Lexan sign faces with translucent black vinyl and faithful renders of their their logos and brand. The changeable letter sign has rails so the backlit lettering can be easily swapped out depending on the special of the day. Read more
Beauty services need beautiful signage, like this privacy window treatment we provided for The Valon Salon. The Hauppauge establishment had their salon windows enhanced with a coating of highly reflective, double gold metallicized vinyl. What results is signage that stands out with its strategic placement – a real plus in the competitive Long Island salon ecosystem.
Look Good & Stand Out with a Window Treatment
It is a great way to spruce up your establishment’s window with some slick signage. The glass surface is transformed to reinforce the business’ branding and aesthetic. It also physically reinforces windows and protects them from scratches by providing a protective layer over the glass. That layer can also block out glaring light, whether it’s from the sun or from vehicle headlights.
Window treatments eye catching and help make customers comfortable indoors, which is invaluable for establishments that require relaxing atmospheres – such as spas or cafes. They’re also easy to install, so that’s a win-win! Want to get your establishment’s windows treated? Contact us for a consultation to determine how to best meet your signage needs.
About the Client
The Valon is where customers can give themselves the gift of relaxation, “where wanderlust & beauty are close to home.”
Masonry and a routed and painted sign panel combine to provide a solid presence, identifying your school, institution or public area. Malverne UFSD administration had already worked with Signwave to create beautiful sandblasted plaques for their Administration Building, High School and podiums. They brought us back to recognize their Middle School, Intermediate School and Primary School for their being awarded “Blue Ribbon” status. After a planning session with the Malverne UFSD team, Signwave came back with a similar design for all three schools to assure a unified look for their district.
Masonry is a popular medium for sign pillars – in this case, classic stacked stone – but they could be rendered of brick, PVC, wood, steel or even foam. Steel rails were inserted between the pillar courses to assure a substantial connection that would withstand the elements. Between the rails we mounted two sign panels, made of thick PVC.
This is where the Signwave design expertise shows its value. We routed the main panel into a classic shape to match the brand that the institution wants to convey – a classic, reliable institution that will serve the community for many decades. We carved the school names into the panel, and painted them blue and white to match the colors of the district. We printed their crest on digital media, using our latex print technology, and overlaminating to assure the colors wouldn’t fade.
After professionally mounting the panels to the rails, the signs were ready to greet all of Malverne’s students, staff and visitors. Signwave is proud to have been selected to create the public image of this school district!
The Malverne Union Free School District had a new Administration team that agreed that a facelift was due. A new logo was designed, and they needed to update their building and podium signage to reflect their new look. After perusing our website, Signwave got the call.
The Signwave design team worked closely with them to define those sections of the logo to be raised or recessed, discuss textures and paint techniques, and mounting options. Then it was off to fabrication.
Sandblasting is one of several techniques used to create beautiful dimensional signs that can stand up to the elements. For this project, a block of High Density Urethane (HDU) was sawn and routed to size and shape. A vinyl mask was created to block off those areas not to be abraded by the blasting material, and the material (“sand”) was selected to provide the proper texture and density. The substrate was positioned in a protective booth and our skilled craftspeople blasted away.
After a perfect relief was achieved, it was off to the paint shop. Like many companies and organizations, color matching to their logo specifications was critical. After two coats of paint and two coats of polyurethane, it was handed off to our installation crew, just in time for graduation ceremonies. The four schools in the district were all looking their best with brand new dimensional signs, that will last for many years to come.
After that success, we followed up with more sandblasted signs for the District – a crest for the outside of their administration building, and a giant 7’ diameter crest for the High School. We also provided carved and routed monument signs for each of their school buildings, but that’s a story for another blog post.
Let’s talk about ways to show your school pride in signs.
Drop us a line or call 631-761-9292 to arrange a consultation.
What better way to let visitors and customers know how to find your new business than by posting a big beautiful sign on your door? And what if you have multiple doors?
Recco Home Care in Suffolk County recently moved into a new office suite with multiple entrances to the parking lot. They consulted our sign shop to make sure that not only were they visible to the neighborhood, but that everyone knew which entrance to use.
Signwave recommended printed “window perf” signs on the glass doors. Window Perf is a fantastic material for providing full-surface signage that also permits light to come through so insiders can see through to the outside. It is available in different grades, that vary by the amount and size of the perforations, the color of the adhesive side, and the expected longevity. For Recco, we were able to clearly mark the customer entrance and the Training Room entrance, but also use the other door surfaces to direct customers to the correct door to use.
For extra visibility we added some cut vinyl window graphics that featured their logo and a description of the services they provide.
And to top it all off, a roof banner announced their Grand Opening for all to see. The outdoor signage not only called attention to the company’s arrival in the neighborhood, but also provided the phone number and web address, as well as information about the free training program. Because of windy winter conditions, this was printed on mesh fabric with reinforced webbing all around.
Now the neighborhood not only knows they are there, but knows how to enter. We also helped them spread the word about new employment opportunities in the Long Island community. Welcome Recco Home Care!
Country Pointe, a distinctive Long Island community, needed to replace street signs that were faded and illegible at worst; pedestrian at best. The Board Of Directors was looking not just to replace the signage but to upgrade the look and feel of the suburban landscape. By the time they found Signwave, they were nearly exasperated. It had been hard to find a sign company that would take their vision seriously. The Signwave team listened with an open mind and found solutions that looked and worked as well as they had imagined.
“The neighborhood looks so much more beautiful now, thanks to Dan and & folks at Signwave…I don’t think anyone on the Board or who lives here could be happier! I am so pleased how our work together went and I am so thrilled with the results! – Audra B., Country Pointe, Melville
Designatronics, a designer and manufacturer of high quality mechanical components, recently consolidated its operations at 250 Duffy Ave., one of the largest industrial buildings in Hicksville.
With frequent customer visits to their plant, and scores of deliveries every week, they needed point of entry signs that would show visitors and vendors where they are, and which entrances to use.
Signwave handled the entire installation project from permits to polish. If you’re consolidating, relocating, or establishing a new location, ask us what you need to know to make it easy to navigate your business property access.
Multiple entrances. Long corridors that all look the same. Ongoing renovations and organizational changes.
How does a patient or visitor know which way to go? This is more than a matter of convenience in a healthcare facility. Visitors are already in a state of stress if they or a loved one are seeking treatment. It’s our responsibility to make the journey from their arrival to their destination as fast and frictionless as possible.
“We had a big problem with the visibility of the site signage at our Medical Center. Customers and visitors couldn’t figure out which entrance to use, and tenants were clearly unhappy,” explains Fran D, of the Northport Wellness Center. “We needed new directory signs both inside and outside our facility.”
Driving, walking, or waiting. Make it painless with well designed informative signage.
Let’s take a step back and define wayfinding in basic terms: a system of visual cues that guide visitors from point to point. This starts with vehicles approaching your property and finding the most efficient point of entry. It may end with a room number or other designation. It should guide the individual approaching your facility on his or her own, and also provide for safe efficient flow of traffic in crowded areas.
Directional signs, one step at a time.
In very large facilities, a common mistake is to try to list too much information in a single sign. Only the most pertinent information should be given at each intersection or point of decision-making. This technique, known as progressive disclosure, keeps the visitor from getting confused and eliminates wasted effort comprehending irrelevant information. At the same time, repetition is a good thing. Every 25 or 30 feet, it’s a good idea to remind people where they are and where they are headed.
Northport Wellness Center saw the benefits of updating their signage right away, and continues to evaluate and improve the flow of traffic throughout their facilities. “Signwave presented us with options and discussed materials and pricing, matched our color and design requirements,” said Fran. “We’ve since called them back for several other projects, and are very happy with their recommendations.”
With clearly visible signage at all entrances, well placed directional signs, legible designation and relevant information, we can improve productivity and enhance the patient experience. This means fewer missed or late appointments, less distraction among employees from visitors stopping to ask for directions, and ultimately, a higher rate of visitor satisfaction.
Let’s review a signage plan for your changing facility. Call Signwave at (631) 761-9292 to get started.
Have you ever gone down the wrong corridor in a hospital or office building? It’s frustrating, right? Imagine how it feels if your vision is impaired, if you are having trouble walking, or if you are already suffering from anxiety. The Americans with Disabilities Act (ADA) aims not only to ensure against discrimination, but also to avoid this kind of distress in public facilities.
Braille in the elevator? Absolutely. But it’s just a start.
Design your sign system to enable and empower all visitors.
Accessibility, even according to the law, is rather loosely defined. Any physical or mental impairment that substantially limits an individual from navigating your facility is considered under the ADA. Examples include standing, walking, speaking, breathing, seeing, hearing, learning, sitting, reading.
This applies to all kinds of signs: designation, means of egress, directional, and informational.
Both visual and tactile characteristics have impact. RV, or Raised Visual signs, can be tremendously helpful to someone whose vision is impaired and who may not read braille, including the chromatically challenged. Raised lettering can also help with lighting, as cast shadows counteract glare in changing daylight. Visual Only, or VO signs, are more vulnerable to lighting anomalies, but with consideration of surface finish and contrast we can maximize visibility and enhance the visitor experience.
While illumination, color, and contrast are important, viewing distance is also essential to consider. Font weight and size, the height at which signage is mounted, and the approachability of signs should be optimized for the widest possible range of readability.
Consistency is key — placement of signs should be predictable — but unique markers help to make sure the corridors don’t all look the same. Well placed murals, infographics or decorative motifs can help differentiate one hallway or building from another.
When your signage system guides, informs and assures the visitor, navigation is efficient and stress-free.
Let our expert team guide you in making your facility more accessible. Call Signwave at (631) 761-9292 to learn more.
The Robert J. McMahon Children’s Center, part of the SCO Family of Services, is a residential center for children and adolescents with special needs. As part of their recent capital improvement program, they installed playground equipment throughout the grounds to provide a fun recreational outlet for their residents. The equipment went in without a hitch but one thing was missing – the signage to help ensure that the residents would enjoy a safe and injury-free environment.
Enter Signwave. We consulted with the facilities staff and did a complete site survey to determine the optimal placement, size, color, and content of all of the safety signage for their playground equipment throughout the property. We designed the iconography and text for maximum readability while assuring the look would be complementary to their existing site signage and branding.
We fabricated the signs using .040 aluminum with rounded corners to assure that there would be no sharp edges to snag on people or clothing. We printed with bright, long-lasting latex inks on calendared vinyl, and laminated it to assure protection against the harsh outdoor conditions. We acquired the specialty hardware needed to secure these signs to the chain link fences, posts and walls at the facility. Our installation crew was onsite and the project completed in a week from initial engagement.
Need to post rules for safety? Let’s make sure your signs take all of the details into consideration. Schedule an on-site review and ask us to review materials and mounting options with you.
Signs are everywhere we look. Adhered to doors, windows, walls and floors. Hung from ceilings. Wrapped around cars, vans, trucks, boats, planes, skateboards and helmets. On poles in the ground, on brick walls, on edifices, on your desk or on your office building 600 feet off the ground.
Signs are there to tell you what to do, where to go, how to get there, and what the rules are. Signs are the most effective, yet least expensive, way to tell the world about your organization or business.
A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers. It is an opportunity to make a favorable first impression.
Most businesses, regardless of size, rely heavily on signs. On-premise signs tell people who you are and what you sell.
A sign is a critical piece of any business, and a good sign is a critical piece of a good business. We know that our customers are not sign experts, nor are we experts in our customers’ businesses. We will work closely with your team to create the right sign, using the right design, the right materials, on schedule, and on budget.
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