We have created signage for so many of Hauppauge High School’s performing arts programs, events, departments and clubs, that it was with great pleasure we took on the project to decorate their halls with banners. The new principal, Christopher Cook, called us in to create the designs for a series of inspirational quotes hand picked by the staff. And using banners was the right choice for this new branding project.
Does your office need to keep its information confidential but doesn’t want to sacrifice the natural lighting that large windows provide? Perhaps you want to insulate your storefront from harsh sunlight or the glare of headlights shining through the window? Privacy vinyl can do that job for you. Also known as “etch vinyl,” it can serve multiple purposes in signage. Here are some ways privacy vinyl can help your business or establishment: Read more
“Close Enough” isn’t good enough when it comes to your brand. Good signage has to match a business’ brand — everything from the establishment’s overall aesthetics, to the packaging, even their ad campaigns. If signage and branding don’t match, then recognizability will suffer as a result. A sign might be highly visible, but it won’t “click,”if it doesn’t connect with the product or business. But when it’s done right, when the sign colors and style match the brand, your signage will stand out and bring the customers in.
There are so many types of signage that appear inside and outside of office buildings, commercial properties, hospitals and campuses. Each one gives an impression to all who work and visit there. What is your property signage saying? Let’s look at a few of the many ways your signage can help give your property appeal – or turn your visitors away:
Wayfinding and directional.
Are all parking lot entrances and exits clearly marked? Are the signs visible from the road, and from enough distance to assure drivers know where to turn in? Are the signs durable and attractive? Once in the parking lot, do visitors know how to navigate to the parking area and building entrance they need?
Exterior building signs.
Is the property management company clearly identified? Is branding of anchor tenants clearly visible? Is window signage used in attractive ways? Is all signage in compliance with local regulations?
Is there a directory of tenants that allows visitors to know how to reach their destination? Are all appropriate safety signs displayed? Is all signage in compliance with the Americans With Disabilities Act? Are elevators, staircases and public facilities clearly marked?
We can help with a sitewide audit of your signage to make sure it is doing all it can to make your property shine. Fill out our contact form, or give us a call at (631)761-9292.
The Unseen Value In Signage
A&E Networks is a leading global entertainment brand based in midtown Manhattan. With internationally renowned cable and satellite channels such as History, Lifetime, FYI and Viceland, they needed an exceptional level of quality in their corporate logo signage to extend the imprimatur of their brand to the staff and guests that daily inhabit the 17 floors of their office building. That’s where Signwave’s fabrication team answered the call. With laser cut acrylic logos created to meet their exact material and design specifications, we fabricated and installed complete lettersets, located in the corridors opposite each floor’s main elevator banks. Read more
A Lobby Sign That Stands Out
Our lobby sign for Straight Line Source is quite a looker. The Uniondale, N.Y. company’s new dimensional logo is composed of precision-cut acrylic with brushed aluminum veneers. We worked closely with the client to understand their goals for the project, presented a number of design concepts, and showed them various material samples. After all, as the centerpiece, those brushed aluminum letters have to tell the brand story authentically. They assure us that this one does the job, with their logo fabricated of sleek metal bars resembling a graph showing an upward trend. It conveys the overall brand promise of helping customers grow their businesses. It shows a straight line to success, if you will.
Masonry and a routed and painted sign panel combine to provide a solid presence, identifying your school, institution or public area. Malverne UFSD administration had already worked with Signwave to create beautiful sandblasted plaques for their Administration Building, High School and podiums. They brought us back to recognize their Middle School, Intermediate School and Primary School for their being awarded “Blue Ribbon” status. After a planning session with the Malverne UFSD team, Signwave came back with a similar design for all three schools to assure a unified look for their district.
Masonry is a popular medium for sign pillars – in this case, classic stacked stone – but they could be rendered of brick, PVC, wood, steel or even foam. Steel rails were inserted between the pillar courses to assure a substantial connection that would withstand the elements. Between the rails we mounted two sign panels, made of thick PVC.
This is where the Signwave design expertise shows its value. We routed the main panel into a classic shape to match the brand that the institution wants to convey – a classic, reliable institution that will serve the community for many decades. We carved the school names into the panel, and painted them blue and white to match the colors of the district. We printed their crest on digital media, using our latex print technology, and overlaminating to assure the colors wouldn’t fade.
After professionally mounting the panels to the rails, the signs were ready to greet all of Malverne’s students, staff and visitors. Signwave is proud to have been selected to create the public image of this school district!
The Malverne Union Free School District had a new Administration team that agreed that a facelift was due. A new logo was designed, and they needed to update their building and podium signage to reflect their new look. After perusing our website, Signwave got the call.
The Signwave design team worked closely with them to define those sections of the logo to be raised or recessed, discuss textures and paint techniques, and mounting options. Then it was off to fabrication.
Sandblasting is one of several techniques used to create beautiful dimensional signs that can stand up to the elements. For this project, a block of High Density Urethane (HDU) was sawn and routed to size and shape. A vinyl mask was created to block off those areas not to be abraded by the blasting material, and the material (“sand”) was selected to provide the proper texture and density. The substrate was positioned in a protective booth and our skilled craftspeople blasted away.
After a perfect relief was achieved, it was off to the paint shop. Like many companies and organizations, color matching to their logo specifications was critical. After two coats of paint and two coats of polyurethane, it was handed off to our installation crew, just in time for graduation ceremonies. The four schools in the district were all looking their best with brand new dimensional signs, that will last for many years to come.
After that success, we followed up with more sandblasted signs for the District – a crest for the outside of their administration building, and a giant 7’ diameter crest for the High School. We also provided carved and routed monument signs for each of their school buildings, but that’s a story for another blog post.
Let’s talk about ways to show your school pride in signs.
Drop us a line or call 631-761-9292 to arrange a consultation.
We get many requests from companies in need of lobby signs with their logo. Some are moving to new office space, others are looking to upgrade their existing lobby signs. We’re always glad to discuss their concepts, answer their questions, and make recommendations.
A look at our gallery will show that there are a multitude of material options and styles to choose from. One option is custom wallpaper with the company logo incorporated directly into the design. Logos can be rendered in vinyl directly to a painted wall. Alternatively, a glass, acrylic, metal or wood panel can be mounted to the wall and flat vinyl of various colors, textures and sheens can be applied to it.
The most popular option is to render the logo with dimensional letters and logo shapes. These can be fabricated from acrylic, PVC, metal, wood or various other materials. They can have various finishes – gloss or matte, metallic or clear, wood grain – the imagination is the limit. The dimensional characters can be mounted flush to the wall, separated from the wall on spacers, or mounted to a backer panel made of an equally dizzying variety of material and shape choices.
In order to render a logo as a dimensional object, the letters must have an adequate minimum thickness (or “stroke width”) to be manufacturable. Even the most precise laser cutter or strongest acrylic will have challenges with certain designs. Depending on the material chosen, the narrowest stroke width is about equal to the thickness of the material. Thus, if you wanted to render a logo in ½” acrylic, consider that the minimum line width should be ½” as well.
But what if your company logo includes thin, delicate lines? There are still dimensional options available. Logos can be routed, engraved or carved in relief – on metal, wood, acrylic or PVC. A skilled and creative signmaker is up to the challenge of creating even the most challenging designs in a dimensionality that will upgrade your office lobby instantly.
Let’s talk about what works best for your logo in the interior space of your lobby. Drop us a line or call 631-761-9292 to arrange a consultation.
If Your Walls And Windows Could Talk, What Story Would They Tell?
When Helios Tattoo, a manufacturer and distributor of premium inks, needles and supplies to the tattoo trade moved into their new headquarters in Islandia, NY, they wanted to make sure that their lobby, showroom and offices broadcast their brand to all visitors. That’s where Signwave’s specialties lie – in truly custom and unique brand identity designs for corporate environments.
We started with an overall consultation to understand what they were hoping to achieve with this project. We knew that we needed to provide wall wraps for their tattoo studio, window graphics to make an exterior impression, and a one-of-a-kind lobby wall. We broke the project into separate phases and deliverables to assure that the customer was satisfied with each sub-project before moving onto the next.
Phase 1 was the wall wraps. We worked closely with the Helios designers to create the image files that would show their brand at its best. We selected a matte calendared vinyl for the walls that we laminated with luster overlam to minimize glare under the studio lights but still make the images pop. Only seven days after design approval, their first guest Pro Team artists were cheerfully creating their amazing body art in the newly-wrapped Helios Hideout.
Next came the doors and windows. The front door obviously needed to present their logo to the public, attractively and with maximum visibility. We used a combination of translucent etch vinyl and white cut vinyl to achieve this. With printed color logos on their other doors, they were ready to move on to the grand “lightning” logo, rendered spectacularly in window perf. Window perf is a perforated adhesive vinyl that is perfect for office window treatments. It permits light to enter (thus not blocking the view from inside) while providing a full graphical brand treatment for outside the building.
Phase 3 was completed last week. We brought a number of samples of various wall textures to their team for selection and they immediately settled on a dramatic faux wall texture of brown stones with grey grout. We needed a lobby sign that would create an unforgettable impression, so we created a PVC sign with embedded red LEDs to cast a halo effect on the wall behind. The result was an eye-popping, dramatic welcome to all Helios visitors.
Signwave’s team isn’t done yet. Additional projects for the Helios headquarters include wall treatments for the offices, warehouse signage, and vehicle graphics.
We’re delighted when customers are pleased with our creations!
When the financial services organization The WizdomOne Group was moving into a new office suite in Islandia, New York, they wanted to create a reception area and conference room that cemented an impression of excellence in their visitors’ minds. They worked with a commercial interior designer for their furniture and carpeting, and called in Signwave to coordinate wall treatments and signage with their selected color palette. Signwave designed three separate areas of focus:
A reception desk backsplash sign.
Dimensional signs add a look of distinction to any professional office space. We recreated their logo on acrylic and metallic letters and shapes, and mounted them on spacers. We created a faux wood backer panel to give the whole welcome area a professional and luxurious touch.
A coordinated wall treatment for the lobby.
One challenge this company presented us with is how to show the four separate entities that were under their umbrella organization. We accomplished this by creating a wall treatment with acrylic stud-mounted letters, all in black, with one letter in the color of that subsidiary. Uniting them was a custom wallpaper treatment with a subtle print of their logo underlying it all.
We brainstormed with the customer regarding what brand impression they wished to create, and developed a series of designs for their approval. All agreed that this custom “dictionary definition” look made the perfect impact. Our color managed print process created the image on textured wallpaper, in subtle shades of grey.
Visitors to their office are continually impressed with the beautiful signs that Signwave created for this new office space. Call us at 631-761-9292 for a free consultation to see how we might help boost your visitors’ confidence.
Design and materials compliment one another in this bright contemporary business sign.
A glossy acrylic logo with dimensional lettering set the tone in the reception area for this forward-thinking company. We followed the contour of the gel-effect iconography to make it pop, with just the right color and contrast.
Vinyl graphics and lettering for the door reinforce the brand identity and welcome visitors, while allowing people entering and leaving to see through the glass.
The signage helps make the brand memorable.
Designatronics, a designer and manufacturer of high quality mechanical components, recently consolidated its operations at 250 Duffy Ave., one of the largest industrial buildings in Hicksville.
With frequent customer visits to their plant, and scores of deliveries every week, they needed point of entry signs that would show visitors and vendors where they are, and which entrances to use.
Signwave handled the entire installation project from permits to polish. If you’re consolidating, relocating, or establishing a new location, ask us what you need to know to make it easy to navigate your business property access.
Multiple entrances. Long corridors that all look the same. Ongoing renovations and organizational changes.
How does a patient or visitor know which way to go? This is more than a matter of convenience in a healthcare facility. Visitors are already in a state of stress if they or a loved one are seeking treatment. It’s our responsibility to make the journey from their arrival to their destination as fast and frictionless as possible.
“We had a big problem with the visibility of the site signage at our Medical Center. Customers and visitors couldn’t figure out which entrance to use, and tenants were clearly unhappy,” explains Fran D, of the Northport Wellness Center. “We needed new directory signs both inside and outside our facility.”
Driving, walking, or waiting. Make it painless with well designed informative signage.
Let’s take a step back and define wayfinding in basic terms: a system of visual cues that guide visitors from point to point. This starts with vehicles approaching your property and finding the most efficient point of entry. It may end with a room number or other designation. It should guide the individual approaching your facility on his or her own, and also provide for safe efficient flow of traffic in crowded areas.
Directional signs, one step at a time.
In very large facilities, a common mistake is to try to list too much information in a single sign. Only the most pertinent information should be given at each intersection or point of decision-making. This technique, known as progressive disclosure, keeps the visitor from getting confused and eliminates wasted effort comprehending irrelevant information. At the same time, repetition is a good thing. Every 25 or 30 feet, it’s a good idea to remind people where they are and where they are headed.
Northport Wellness Center saw the benefits of updating their signage right away, and continues to evaluate and improve the flow of traffic throughout their facilities. “Signwave presented us with options and discussed materials and pricing, matched our color and design requirements,” said Fran. “We’ve since called them back for several other projects, and are very happy with their recommendations.”
With clearly visible signage at all entrances, well placed directional signs, legible designation and relevant information, we can improve productivity and enhance the patient experience. This means fewer missed or late appointments, less distraction among employees from visitors stopping to ask for directions, and ultimately, a higher rate of visitor satisfaction.
Let’s review a signage plan for your changing facility. Call Signwave at (631) 761-9292 to get started.
Have you ever gone down the wrong corridor in a hospital or office building? It’s frustrating, right? Imagine how it feels if your vision is impaired, if you are having trouble walking, or if you are already suffering from anxiety. The Americans with Disabilities Act (ADA) aims not only to ensure against discrimination, but also to avoid this kind of distress in public facilities.
Braille in the elevator? Absolutely. But it’s just a start.
Design your sign system to enable and empower all visitors.
Accessibility, even according to the law, is rather loosely defined. Any physical or mental impairment that substantially limits an individual from navigating your facility is considered under the ADA. Examples include standing, walking, speaking, breathing, seeing, hearing, learning, sitting, reading.
This applies to all kinds of signs: designation, means of egress, directional, and informational.
Both visual and tactile characteristics have impact. RV, or Raised Visual signs, can be tremendously helpful to someone whose vision is impaired and who may not read braille, including the chromatically challenged. Raised lettering can also help with lighting, as cast shadows counteract glare in changing daylight. Visual Only, or VO signs, are more vulnerable to lighting anomalies, but with consideration of surface finish and contrast we can maximize visibility and enhance the visitor experience.
While illumination, color, and contrast are important, viewing distance is also essential to consider. Font weight and size, the height at which signage is mounted, and the approachability of signs should be optimized for the widest possible range of readability.
Consistency is key — placement of signs should be predictable — but unique markers help to make sure the corridors don’t all look the same. Well placed murals, infographics or decorative motifs can help differentiate one hallway or building from another.
When your signage system guides, informs and assures the visitor, navigation is efficient and stress-free.
Let our expert team guide you in making your facility more accessible. Call Signwave at (631) 761-9292 to learn more.
Signs are everywhere we look. Adhered to doors, windows, walls and floors. Hung from ceilings. Wrapped around cars, vans, trucks, boats, planes, skateboards and helmets. On poles in the ground, on brick walls, on edifices, on your desk or on your office building 600 feet off the ground.
Signs are there to tell you what to do, where to go, how to get there, and what the rules are. Signs are the most effective, yet least expensive, way to tell the world about your organization or business.
A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers. It is an opportunity to make a favorable first impression.
Most businesses, regardless of size, rely heavily on signs. On-premise signs tell people who you are and what you sell.
A sign is a critical piece of any business, and a good sign is a critical piece of a good business. We know that our customers are not sign experts, nor are we experts in our customers’ businesses. We will work closely with your team to create the right sign, using the right design, the right materials, on schedule, and on budget.
82 Bridge Rd. • Islandia, NY 11749 • 631-761-9292 • © Signwave, LLC