A photograph of SEG graphic ads in a subway

Getting an edge on your competition

When your product and service offerings are changing to meet the fast pace of today’s business, one thing that might prevent you from purchasing signage is the fear of having to do it all over again within a few years, or even a few months. How do you stay current without breaking your budget?

A photograph of SEG graphic ads in a subway

Illuminated silicone-edge graphics attract attention and are easily changeable.

Just take a walk through your local mall and notice how many retail stores are using silicone edge graphics, or SEGs. These are large, usually internally illuminated fabric display cabinets that grab your attention using bright colors, bold graphics, and lighting. And they change regularly, sometimes multiple times within a season. These displays are made up of three elements: a plastic or aluminum frame, strategically placed LED lights, and a dye-sublimated fabric print.

Close up image of how to insert the silicone edge into the frame

The silicone edge easily slips into the frame for one-person installation.

Dye sublimation is a process in which heat bonds ink into the fabric so that the color is bold and long-lasting. Your graphic is printed onto and INTO the fabric, and then a strip of silicone is sewn into the edge of the fabric. This silicone strip slides securely into a channel that runs around the outside edge of the frame, holding it firmly in place so the graphic is taut. The LEDs are permanently affixed to the inside of the frame, so connect the wiring to your electric feed and voila! Your sign is ready for display. There’s only a small sliver of frame visible around the edge, so your graphic takes center stage.

Why are these signs so popular? Changeability and price. Once you have your frame, updating your fabric graphic is as easy as sending a new art file over to Signwave (or having our experienced design staff create one for you). We’ll have a new graphic printed and ready to install in no time. Even better, it doesn’t take a sign professional to do the installation. You or a member of your staff can remove the old graphic and install the new one in a matter of minutes, saving you money.

Trade show display 2

Silicone edge graphics can be illuminated (from interior or exterior sources) or displayed with no lighting.

As perfect as this technology is for retail, it works just as well for trade show graphics and office/showroom decor. An entire tradeshow display can be built from SEG signage, and it can be illuminated from behind the frame or using attached lighting at the top. After the show, the fabric can be removed and folded away, and the frames can be disassembled for compact, lightweight travel and storage. The graphics will last for years and are washable. Another option is to recess the frames into the walls of an office or showroom for an elegant and impressive way to showcase your products and services. Changing the graphics as your business evolves is simple.

Call Signwave and let’s discuss how you can integrate silicone-edge graphics into your marketing plan!

Is My Signage ADA Compliant?

Make yourself more accessible with Braille signage.

When it comes to doing business in an increasingly wide and varied world, one of the many important issues a company faces is accommodating people of differing abilities. The penalties for ignoring laws regarding accessible facilities, information, and websites can be stiff, both monetarily and in terms of customer good will. The Americans with Disabilities Act–the rules and regulations governing what accommodations are fair and lawful for all–is not always clear or concise. If you don’t have an ADA expert on call, how do you know you’re doing everything you’re supposed to do?

ADA signage applies to more than just restrooms.

Fortunately for you, Signwave has the expertise you need to ensure all your signage is ADA compliant. We understand what materials, fonts, and color options are allowed, and why. We know the regulations regarding installation of ADA signage, and what the allowable exceptions are in cases where ideal install locations aren’t feasible. We know where you can let your creativity shine, and where you need to stick with the standard. Let us take that stress off your plate so you can rest easy that your facility provides accessibility for all your visitors and employees, and you’re not at risk of penalty for violating state and federal laws.

Why do I need a custom sign shop?

No matter what industry you work in these days, you have to be aware of who your competitors are and what they’re up to. What services and products are they offering? What are their price points? What have they got that you don’t? Increasingly, we have to be aware of the growing competition from companies whose entire business is operated online.

This isn’t news to anyone, including your customers. As the economy shifts and changes, customers are constantly searching for vendors who can work quicker, cheaper, and better. Or they’re figuring out ways to do the work themselves using how-to videos and suppliers. How does a brick and mortar business survive in that world?

As a company that services businesses, we try and help our customers navigate the paths of brand visibility while dealing with that exact scenario in our own industry.

metallic lobby sign

Brushed aluminum veneer on acrylic

What’s the point of a custom sign when I can get it online?

It’s inevitable. We get a call from a potential customer who wants a particular sign, and they want us to match the price they saw online. What do we say to that? We say, “By all means, if the internet store has the exact size and color and wording that you want, buy that sign.” We don’t want to waste your time or ours proposing something that we both already know you can get elsewhere for less.

BUT…

What if the sign you saw online doesn’t include the required ADA components? What if you want your sign in a very specific Pantone color to match your logo? What if the size of the sign you saw online is just a tiny bit too large to fit the space you want it to go?

What if you simply don’t know what you want yet and need an expert to guide you through the process?

custom signs, logo signs, window signs, salon signs, sign consultationNow, you need a custom sign company.

Signwave has the knowledgeable sales staff to walk through your physical space with you, and listen carefully to your needs. We can advise you on sizes, materials, and construction. We have talented designers who have worked with innumerable sign-making materials, with the creativity to develop a project that is unique to you. We walk you through all the steps of making that design a reality, working within your budget. We work with your town to ensure all signage is legal and permitted, taking that burden off your plate.

We have the industry contacts to coordinate all aspects of your branding project, from an illuminated sign on top of a 10-story building, to the etched lettering on your office doors, even to the branded napkins you set out for your corporate events. And we have skilled installers to put everything together for a finished project that potential customers can’t ignore, no matter how distracted they are by their mobile devices.

WE are a custom business, to help YOU stand out in the crowd as a custom business. Attract the customers you want so you can keep them with your stellar service, unmatched by any faceless internet company. It’s working for us, and we can make it work for you too.

Painted HDU sandblasted sign

Digital Signs: The Next Step in Sign Evolution

In an increasingly digitized world, digital signage is the next and most logical transition for businesses that want to attract tech-savvy consumers, young people, and customers who simply enjoy technology that is new, interactive, and cool. Examples of digital signage include the entertainment/payment kiosks at your restaurant table, menu boards, up-to-the-minute flight schedule information in airports, and giant billboards in Times Square. All these types of signs provide information, are visually arresting, and can be changed at the tap of a keyboard.

Today let’s focus on the ubiquitous directory sign. Most buildings need them, and it’s very important that they are easy to read and up to date. A digital directory has a lot of advantages over traditional modular-style directory signs, foremost being the immediacy of updates. Not only can management instantly update tenancy information, but they can regularly refresh the design as well as create new and interesting advertising graphics for the tenants on site. Someone may be here to visit the office next door to yours to have their annual eye exam, but as they stop by the directory to find the office’s suite number they are greeted with a colorful ad for your shoe repair business, reminding them to stop by later with those boots that need to be resoled.

Arranging for a new digital sign at your office couldn’t be simpler. You don’t have to be a tech genius! Signwave will walk you through the process, which will include:

  • Onsite assessment where we visit you, take measurements, and talk about your needs.
  • Consultation services: together we work through Signwave’s initial proposal and pricing.
  • Hardware and software: determining which components fit your needs and budget.
  • Installation and commissioning: determining what contract work or permitting needs to occur, then overseeing the professional install crew on the day of installation.
  • Content creation and management: Our design team will create the design and content to your exact specifications.
  • Training and support: Once everything is installed and the content is ready, you’ll have all the training you need for the hardware and software, plus 24/7 phone support.
  • Ongoing service and program evaluation: As you use your service, we can make recommendations for changes or upgrades as you need them.

Our digital display package includes:

  • A high quality brand name digital display
  • Premier tilt mount, On-Wall Cabinet Enclosure, or In-Wall Cabinet Enclosure
  • Lifetime Software License
  • Content Design
  • First Year Content Management
  • Onsite Installation
  • 24/7 customer support

There are 3 different mounting options, to fit any space or budget:

The tilt-mounted directory is most cost-effective and easy to install.

The on-wall cabinet directory has added security because the wiring is inaccessible to the general public.

The in-wall cabinet directory has a seamless, professional appearance but has a more involved installation process.

Are you ready to bring your office into the digital age? Call Signwave at 631-761-9292 and let us show you how easy it can be.

Textiles – Your New Branding Medium

Recent breakthroughs in the manufacture of durable fabric media have opened up a new world of printed, washable fabric options for your signage. Custom printed fabrics do more than just decorate your office and shop–they integrate with your marketing plan in any budget to create interest and spur sales.

While dye-sublimated printed fabric graphics are everywhere–airports, trade shows, retail stores–what’s new is our ability to create beautiful custom decor items for your business or home using our onsite latex printer, with a durability never before available.

Expand your vision of “signage” by imagining how custom printed fabric can enhance your office or retail shop.

Custom branded pillow

Use a simple logo on a pillow cover to make your waiting area couch a comfortable resting spot AND a marketing tool. Use it as part of a window display for your hot new inventory–imagine shoes or jewelry resting on a cloth throw with your store’s logo.

Custom-printed curtains

Window draperies can promote your brand or set a mood. Fabric creates a soft divider between office areas compared to walls or cubicles, having a positive effect on customers and employees alike. Print your logo on a large curtain that will cover the glass on your salon space or conference room, sliding easily to one side when you want an open view. Signwave can take your project from concept to production, including sewing.* Or we can deliver a printed fabric for you to craft into your own one-of-a-kind item.

For the ultimate in fabric branding, create a unique piece of furniture. Custom chair upholstery conveys a message that your company is solid, long-lived, and deserving of trust. Use your company logo and colors, or match your interior designer’s site plan.

The infinite options available through design and texture will support your marketing by creating an instant reaction in all your visitors. Whether your company style is whimsical or serious or anywhere in between, Signwave will take your vision and create for you the perfect custom fabric for your interior design projects.

Call Signwave today at 631-761-9292 to get started!

 

*Ask us about pricing for including sewing in your project. Signwave does not upholster fabric but can contract the upholstery job for you.

 

Standoffs 101

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Dimensional Letter Signs Refresh Flower Retailer

Retail signage can make or break your business. Draw customers in with new letterbox dimensional signage

If the cold weather has you feeling dreary, give the front of your store a pick-me-up with a new dimensional sign. Our team helped popular florist retailer Towers Flowers at 235 Higbie Lane, West Islip, to update their storefront with a new dimensional sign with new metal lettersets.

We installed four lettersets, as well as window graphics and updated graphics to a street-facing light box. Our high quality acrylic letters make each sign eye-catching and long-lasting. Our metallic acrylic has a chic gleam that would spruce up the front of any business.

Upgraded signage will keep your storefront fresh. When customers are shopping around, they will notice your business with a sign that stands out. Refreshing your store’s look can boost sales and make your business stand out.

A new building sign can draw the attention of both pedestrians and car passengers to reach the maximum audience. People want to support businesses that look professional and updated.

Signwave’s installation crew is professional and efficient

Signwave delivers professional installation with a talented crew. When our team installs a new sign on the front of your business, you can be certain it will draw attention to your store for many long years. Signwave produces custom work that will fit your precise signage needs. Our talented designers will help you create a beautiful custom sign that will attract the most business during the holidays this year.

For a free consultation for your business’s newest signs, call Signwave at (631) 761-9292

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color precision, color match, color perfection, color matching, sign color

Getting the Sign Colors Right

“Close Enough” isn’t good enough when it comes to your brand. Good signage has to match a business’ brand — everything from the establishment’s overall aesthetics, to the packaging, even their ad campaigns. If signage and branding don’t match, then recognizability will suffer as a result. A sign might be highly visible, but it won’t “click,”if it doesn’t connect with the product or business. But when it’s done right, when the sign colors and style match the brand, your signage will stand out and bring the customers in.  
Read more

Installation of custom-branded changeable letter sign

Changeable Letter Sign For Dairy Queen

Franchisees need precision in following specifications to assure that their signage is exactly aligned with brand requirements. In Dairy Queen’s case, it means Lexan sign faces with translucent black vinyl and faithful renders of their their logos and brand. The changeable letter sign has rails so the backlit lettering can be easily swapped out depending on the special of the day. Read more

Fall signage for West Islip, NY flower shop

Is Your Signage in Season?

For retailers, compelling signage makes all the difference in attracting customers all year round. Depending upon the location and the type of store, you can offer a new promotion every month – and signage designed with changing sales seasons in mind can make sure that there’s always a relevant offer on hand.

Let shoppers know you’re stocked
for the “Big Six”

A case in point is our customer Towers Flowers, in West Islip, NY. After we designed the windows and interior signage for their new location, they came to us for a solution for changeable signage to display the many seasons of flowers. The florist business is a particularly seasonal one, and we came up with designs for the “big six” annual flower events – Thanksgiving, Christmas, Valentine’s Day, Easter, Mothers’ Day, and Graduation. After developing designs for these, we developed promotional signage for year-round and “off season” events, like weddings, funerals, summer parties, and birthdays, to fill in the gaps.

Visual Merchandising that’s easy to change.

To assure ease of changing as one season ends and another begins, we printed these signs on translucent vinyl and installed them on flexible acrylic sheets that could be easily popped in and out of their existing window frames. The windows were supplemented with changeable banners installed on a strategic wall, facing oncoming traffic, to assure maximum visibility. The window signs and banners are saved and reused year after year.

Signwave can help change your retail signage from stale to seasonal. Give us a call at 631.761.9292 to make sure that potential customers know what you’ve got in store.

 

Mounting a sign

Why Signs?

Signs are everywhere we look. Adhered to doors, windows, walls and floors. Hung from ceilings. Wrapped around cars, vans, trucks, boats, planes, skateboards and helmets. On poles in the ground, on brick walls, on edifices, on your desk or on your office building 600 feet off the ground.

Signs are there to tell you what to do, where to go, how to get there, and what the rules are. Signs are the most effective, yet least expensive, way to tell the world about your organization or business.

A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers. It is an opportunity to make a favorable first impression.
Most businesses, regardless of size, rely heavily on signs. On-premise signs tell people who you are and what you sell.

A sign is a critical piece of any business, and a good sign is a critical piece of a good business. We know that our customers are not sign experts, nor are we experts in our customers’ businesses. We will work closely with your team to create the right sign, using the right design, the right materials, on schedule, and on budget.