Why do I need a custom sign shop?

No matter what industry you work in these days, you have to be aware of who your competitors are and what they’re up to. What services and products are they offering? What are their price points? What have they got that you don’t? Increasingly, we have to be aware of the growing competition from companies whose entire business is operated online.

This isn’t news to anyone, including your customers. As the economy shifts and changes, customers are constantly searching for vendors who can work quicker, cheaper, and better. Or they’re figuring out ways to do the work themselves using how-to videos and suppliers. How does a brick and mortar business survive in that world?

As a company that services businesses, we try and help our customers navigate the paths of brand visibility while dealing with that exact scenario in our own industry.

metallic lobby sign

Brushed aluminum veneer on acrylic

What’s the point of a custom sign when I can get it online?

It’s inevitable. We get a call from a potential customer who wants a particular sign, and they want us to match the price they saw online. What do we say to that? We say, “By all means, if the internet store has the exact size and color and wording that you want, buy that sign.” We don’t want to waste your time or ours proposing something that we both already know you can get elsewhere for less.

BUT…

What if the sign you saw online doesn’t include the required ADA components? What if you want your sign in a very specific Pantone color to match your logo? What if the size of the sign you saw online is just a tiny bit too large to fit the space you want it to go?

What if you simply don’t know what you want yet and need an expert to guide you through the process?

custom signs, logo signs, window signs, salon signs, sign consultationNow, you need a custom sign company.

Signwave has the knowledgeable sales staff to walk through your physical space with you, and listen carefully to your needs. We can advise you on sizes, materials, and construction. We have talented designers who have worked with innumerable sign-making materials, with the creativity to develop a project that is unique to you. We walk you through all the steps of making that design a reality, working within your budget. We work with your town to ensure all signage is legal and permitted, taking that burden off your plate.

We have the industry contacts to coordinate all aspects of your branding project, from an illuminated sign on top of a 10-story building, to the etched lettering on your office doors, even to the branded napkins you set out for your corporate events. And we have skilled installers to put everything together for a finished project that potential customers can’t ignore, no matter how distracted they are by their mobile devices.

WE are a custom business, to help YOU stand out in the crowd as a custom business. Attract the customers you want so you can keep them with your stellar service, unmatched by any faceless internet company. It’s working for us, and we can make it work for you too.

Painted HDU sandblasted sign

Textiles – Your New Branding Medium

Recent breakthroughs in the manufacture of durable fabric media have opened up a new world of printed, washable fabric options for your signage. Custom printed fabrics do more than just decorate your office and shop–they integrate with your marketing plan in any budget to create interest and spur sales.

While dye-sublimated printed fabric graphics are everywhere–airports, trade shows, retail stores–what’s new is our ability to create beautiful custom decor items for your business or home using our onsite latex printer, with a durability never before available.

Expand your vision of “signage” by imagining how custom printed fabric can enhance your office or retail shop.

Custom branded pillow

Use a simple logo on a pillow cover to make your waiting area couch a comfortable resting spot AND a marketing tool. Use it as part of a window display for your hot new inventory–imagine shoes or jewelry resting on a cloth throw with your store’s logo.

Custom-printed curtains

Window draperies can promote your brand or set a mood. Fabric creates a soft divider between office areas compared to walls or cubicles, having a positive effect on customers and employees alike. Print your logo on a large curtain that will cover the glass on your salon space or conference room, sliding easily to one side when you want an open view. Signwave can take your project from concept to production, including sewing.* Or we can deliver a printed fabric for you to craft into your own one-of-a-kind item.

For the ultimate in fabric branding, create a unique piece of furniture. Custom chair upholstery conveys a message that your company is solid, long-lived, and deserving of trust. Use your company logo and colors, or match your interior designer’s site plan.

The infinite options available through design and texture will support your marketing by creating an instant reaction in all your visitors. Whether your company style is whimsical or serious or anywhere in between, Signwave will take your vision and create for you the perfect custom fabric for your interior design projects.

Call Signwave today at 631-761-9292 to get started!

 

*Ask us about pricing for including sewing in your project. Signwave does not upholster fabric but can contract the upholstery job for you.