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Using color to identify subsidiaries in dimensional lettering

Building Client Confidence Through Office Signs

When the financial services organization The WizdomOne Group was moving into a new office suite in Islandia, New York, they wanted to create a reception area and conference room that cemented an impression of excellence in their visitors’ minds. They worked with a commercial interior designer for their furniture and carpeting, and called in Signwave to coordinate wall treatments and signage with their selected color palette. Signwave designed three separate areas of focus:

A reception desk backsplash sign.

Dimensional signs add a look of distinction to any professional office space. We recreated their logo on acrylic and metallic letters and shapes, and mounted them on spacers. We created a faux wood backer panel to give the whole welcome area a professional and luxurious touch.

A coordinated wall treatment for the lobby.

One challenge this company presented us with is how to show the four separate entities that were under their umbrella organization. We accomplished this by creating a wall treatment with acrylic stud-mounted letters, all in black, with one letter in the color of that subsidiary. Uniting them was a custom wallpaper treatment with a subtle print of their logo underlying it all.

Custom wallpaper for the conference room.

We brainstormed with the customer regarding what brand impression they wished to create, and developed a series of designs for their approval. All agreed that this custom “dictionary definition” look made the perfect impact. Our color managed print process created the image on textured wallpaper, in subtle shades of grey.

Visitors to their office are continually impressed with the beautiful signs that Signwave created for this new office space. Call us at 631-761-9292 for a free consultation to see how we might help boost your visitors’ confidence.

 

Lobby Sign for Long Island Tech Company

Lobby Signs In Line with Business Technology

Design and materials compliment one another in this bright contemporary business sign.

A glossy acrylic logo with dimensional lettering set the tone in the reception area for this forward-thinking company. We followed the contour of the gel-effect iconography to make it pop, with just the right color and contrast.

Vinyl graphics and lettering for the door reinforce the brand identity and welcome visitors, while allowing people entering and leaving to see through the glass.

The signage helps make the brand memorable.

Computer-Aided routing followed by hand-crafted finishing give a clean look to this company’s corporate ID signage in the reception area and on the glass door.

Hospital emergency sign

Responsible Wayfinding Signs for Healthcare Facilities

Directory signs make it clear to visitors which way to go


Multiple entrances. Long corridors that all look the same. Ongoing renovations and organizational changes.

How does a patient or visitor know which way to go? This is more than a matter of convenience in a healthcare facility. Visitors are already in a state of stress if they or a loved one are seeking treatment. It’s our responsibility to make the journey from their arrival to their destination as fast and frictionless as possible.

“We had a big problem with the visibility of the site signage at our Medical Center. Customers and visitors couldn’t figure out which entrance to use, and tenants were clearly unhappy,” explains Fran D, of the Northport Wellness Center. “We needed new directory signs both inside and outside our facility.”

Driving, walking, or waiting. Make it painless with well designed informative signage.

Women restroom sign close up

Let’s take a step back and define wayfinding in basic terms: a system of visual cues that guide visitors from point to point. This starts with vehicles approaching your property and finding the most efficient point of entry. It may end with a room number or other designation. It should guide the individual approaching your facility on his or her own, and also provide for safe efficient flow of traffic in crowded areas.

Directional signs, one step at a time.

Reception in dental clinic design in a modern style

In very large facilities, a common mistake is to try to list too much information in a single sign. Only the most pertinent information should be given at each intersection or point of decision-making. This technique, known as progressive disclosure, keeps the visitor from getting confused and eliminates wasted effort comprehending irrelevant information. At the same time, repetition is a good thing. Every 25 or 30 feet, it’s a good idea to remind people where they are and where they are headed.

Northport Wellness Center saw the benefits of updating their signage right away, and continues to evaluate and improve the flow of traffic throughout their facilities. Signwave presented us with options and discussed materials and pricing, matched our color and design requirements,” said Fran. “We’ve since called them back for several other projects, and are very happy with their recommendations.”

With clearly visible signage at all entrances, well placed directional signs, legible designation and relevant information, we can improve productivity and enhance the patient experience. This means fewer missed or late appointments, less distraction among employees from visitors stopping to ask for directions, and ultimately, a higher rate of visitor satisfaction.

Let’s review a signage plan for your changing facility. Call Signwave at (631) 761-9292 to get started.

 

Wayfinding signage system in a parking garage

ADA Compliance and Signage: Thinking Beyond Braille

Have you ever gone down the wrong corridor in a hospital or office building? It’s frustrating, right? Imagine how it feels if your vision is impaired, if you are having trouble walking, or if you are already suffering from anxiety. The Americans with Disabilities Act (ADA) aims not only to ensure against discrimination, but also to avoid this kind of distress in public facilities.

Braille in the elevator? Absolutely. But it’s just a start.

Design your sign system to enable and empower all visitors.

Accessibility, even according to the law, is rather loosely defined. Any physical or mental impairment that substantially limits an individual from navigating your facility is considered under the ADA. Examples include standing, walking, speaking, breathing, seeing, hearing, learning, sitting, reading.

This applies to all kinds of signs: designation, means of egress, directional, and informational.

Both visual and tactile characteristics have impact. RV, or Raised Visual signs, can be tremendously helpful to someone whose vision is impaired and who may not read braille, including the chromatically challenged. Raised lettering can also help with lighting, as cast shadows counteract glare in changing daylight. Visual Only, or VO signs, are more vulnerable to lighting anomalies, but with consideration of surface finish and contrast we can maximize visibility and enhance the visitor experience.

Restroom signThe importance of legibility is easy to see.

While illumination, color, and contrast are important, viewing distance is also essential to consider. Font weight and size, the height at which signage is mounted, and the approachability of signs should be optimized for the widest possible range of readability.

Consistency is key — placement of signs should be predictable — but unique markers help to make sure the corridors don’t all look the same. Well placed murals, infographics or decorative motifs can help differentiate one hallway or building from another.

When your signage system guides, informs and assures the visitor, navigation is efficient and stress-free.

Let our expert team guide you in making your facility more accessible. Call Signwave at (631) 761-9292 to learn more.

 

 

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