Posts
3 Reasons You Should Winterize Your Signs
/0 Comments/in Building & Property Signs, Digital signs, Office & Campus Signage, Retail & Restaurant Signs, Signs, Vehicle Wrap /by CindyThe new year is almost upon us, and advertisements will be everywhere telling you it’s time for a “new you.” Believe it or not, it’s also an important time to make some changes to your signage. You may not need to “slim down” your signage or do a “budget overhaul” to make it work, just make time for some “self care” with small adjustments, like the suggestions below. A resolution to update your signage to the season will have a big impact in 2023.
Three Reasons Your Signs Need Winterizing
Increased Visibility for Outdoor Signs
In cold weather, the foot traffic around your business decreases dramatically. An A-frame on the sidewalk suddenly impacts fewer and fewer potential customers–the pile of snow along the road from the plow blocks it from view, and most people are staying indoors anyway. The majority of people passing by are in vehicles, so you don’t have much time to attract their attention. You need big, bold, colorful, and quick messaging. Consider an illuminated channel letter sign on your building, or a colorful window graphic. Window vinyl can be applied “second surface” or on the inside surface facing outward, to protect it from the elements!
New Product Offerings Need Custom Design
Do you have a special on down-filled weatherproof jackets this week? Have you created a brand new Instagram-worthy secret-menu latte drink? Do you carry a new brand of winter tires that you’d like everyone to know about? You’d better check your signage and make sure you aren’t still marketing bathing suits, or frozen fruit drinks, or air conditioning system tuneups. When your product offerings change with the seasons, it’s crucial that your signage does too. Update your window signs, in store displays, even your vehicle graphics to feature your most up to date product lines.
Changing Business Hours for Entrances and Door Signs
No matter what business you’re in, your hours can be affected by the seasons. Outdoor recreational facilities may need to change their closing hours because it gets dark earlier. Even if you posted your holiday closures on your website, make sure they’re easily found by customers who show up to your physical location as well. And we know too well in 2022 that staff shortages due to illness can lead to early closing or late opening, and it’s important that you keep your clients aware to avoid frustrations and lost business. Flexible signage options include LED message signs that can be mounted inside your window to be viewed from outside, or a changeable letter sign.
Signwave is ready to do a signage evaluation for your facility to make sure you’re winterized! Call us at 631-761-9292 or fill out the contact us form, and we’ll get started.
It’s a Sun Sign Day – Building Signage Evolves With The Brand
/0 Comments/in Building & Property Signs /by DanSUNation, a leading Ronkonkoma-based provider of solar energy services, developed a brand that was all about the sun. They first came to us in 2017 for a building sign that displays the pride the company has in their people and services. Signwave’s design challenge was to create something that looked great by day, but really performed after dark. We created a dual-lit channel letter sign with halo lighting reflecting on the wall behind the sunburst in their logo. We printed the front faces for the channel letters on translucent vinyl that retained excellent vibrancy either front-lit (during daylight) or backlit (after dark.)
Fast forward to 2022, when SUNation underwent a complete brand refresh and new logo. Signwave was called in to update the building sign accordingly. Because of our previous experience with the company, the brand, the building and the Town of Islip, we were able to rollout the new signage on spec, on budget, and on schedule. Congratulations to the SUNation team on your brand refresh!
If your company is planning branding changes, please contact Signwave at 631.761.9292 to assure your building and office signage, as well as vehicle graphics, are transitioned to your new brand identity.
Project Spotlight: Studio631
/0 Comments/in Building & Property Signs, Office & Campus Signage, Wall Graphics & Lobby Signs /by CindyFull Facility Signage for Offices
Today we’re proud to spotlight a recent full facility signage project for Studio631 Recordings in Islandia. Studio631 provides a professional studio experience for artists at every stage of recording whether you’re a performer or a producer. Niko and Matt came to Signwave as they were building out their new space on Patco Court, knowing that they needed a combination of bold branding and clear wayfinding. Using their logo, Signwave put together a custom package that solved all their challenges both creatively and practically.
Exterior Facility Signs
Initially the owners only wanted exterior signage. Because the building management has established signage design standards, we created a painted pan face overdoor sign with clean lettering to match the other building tenants. But we added the company logo to the door in cut white vinyl for a little individuality.
Custom Lobby Sign
As we worked together, Niko and Matt developed a trust in our design and fabrication expertise and asked us for ideas for a lobby sign. We were able to create a very modern clear acrylic panel sign with dimensional painted letter and flat cut black vinyl, all mounted to the wall on standoffs. The different levels of material in the sign create multiple visual effects with light and shadow, and the owners loved the beautiful finished product.
Custom Flag Signs
As we worked on the lobby sign, they realized it would be necessary to mark each studio with a separate wayfinding sign. So Signwave went to work again to create a custom design that would fit the studio aesthetic while providing clear direction to the various locations down the hallway. Our final design gives the impression of an old school vinyl record, using logo elements and font on a double-sided circular flag sign.
Signage projects often evolve as the process moves forward. Signwave has the creative solutions and flexibility to help solve all your facility signage challenges. Give us a call at 631-761-9292 and see how we can help you!
3 Reasons You Should Winterize Your Signs
/0 Comments/in Building & Property Signs, Digital signs, Office & Campus Signage, Retail & Restaurant Signs, Signs, Vehicle Wrap /by CindyIt’s a new year, and advertisements everywhere are telling you it’s time for a “new you.” Believe it or not, it’s also an important time to make some changes to your signage. You may not need to “slim down” your signage or do a “budget overhaul” to make it work, just make time for some “self care” with small adjustments, like the suggestions below. A resolution to update your signage to the season will have a big impact in 2022.
Three Reasons Your Signs Need Winterizing
Increased Visibility for Outdoor Signs
In cold weather, the foot traffic around your business decreases dramatically. An A-frame on the sidewalk suddenly impacts fewer and fewer potential customers–the pile of snow along the road from the plow blocks it from view, and most people are staying indoors anyway. The majority of people passing by are in vehicles, so you don’t have much time to attract their attention. You need big, bold, colorful, and quick messaging. Consider an illuminated channel letter sign on your building, or a colorful window graphic. Window vinyl can be applied “second surface” or on the inside surface facing outward, to protect it from the elements!
New Product Offerings Need Custom Design
Do you have a special on down-filled weatherproof jackets this week? Have you created a brand new Instagram-worthy secret-menu latte drink? Do you carry a new brand of winter tires that you’d like everyone to know about? You’d better check your signage and make sure you aren’t still marketing bathing suits, or frozen fruit drinks, or air conditioning system tuneups. When your product offerings change with the seasons, it’s crucial that your signage does too. Update your window signs, in store displays, even your vehicle graphics to feature your most up to date product lines.
Changing Business Hours for Entrances and Door Signs
No matter what business you’re in, your hours can be affected by the seasons. Outdoor recreational facilities may need to change their closing hours because it gets dark earlier. Even if you posted your holiday closures on your website, make sure they’re easily found by customers who show up to your physical location as well. And we know too well in 2022 that staff shortages due to illness can lead to early closing or late opening, and it’s important that you keep your clients aware to avoid frustrations and lost business. Flexible signage options include LED message signs that can be mounted inside your window to be viewed from outside, or a changeable letter sign.
Signwave is ready to do a signage evaluation for your facility to make sure you’re winterized! Call us at 631-761-9292 or fill out the contact us form, and we’ll get started.
Why Do I Need an LED Retrofit?
/0 Comments/in Building & Property Signs, Digital signs, Office & Campus Signage, Retail & Restaurant Signs, Signs /by Cindy“Wow, it took me a while to find you guys!” Ever hear that from a customer, due to a dim, unlit, or damaged sign? At that point you call up your local sign shop and ask them to come out to replace a bulb, or check the wiring. At the time of the diagnosis they tell you that yes, they could replace the burned out fluorescent bulb or repair the wiring, but your best option would be to replace the entire works with an LED retrofit. Then they quote you a price that is quite a bit higher than a replacement bulb. What?!! You decide they’re trying to upsell you into a solution you simply don’t need. But what are the unseen costs you’re incurring by sticking with the old technology, and what is the ROI for making the switch?
Cost vs. Value
- Lower Maintenance Costs: LEDs cost less to maintain because you replace them less often. Fluorescent bulbs are cheap but fragile, and you have to pay for a bucket truck to come out and change them up to 2 or 3 times a year in some cases. LED lights running 10 hours a day can last up to a decade, meaning one trip to install and no more labor charge for years to come. Your LED retrofit could pay for itself in as little as 2 years.
- Lower Operating Costs: LEDs use about 1/3 of the energy of a fluorescent bulb, meaning your energy bills will be lower without sacrificing brightness. Also, fluorescents can lose up to half their output in cold weather, while LEDs continue to operate at full efficiency in both very high and very low temperatures.
- Increased Visibility: LEDs are brighter than fluorescents. A regular fluorescent sign bulb shines in 360 degrees, wasting light that shines toward the back of the sign. The light from LEDs is directed straight onto the sign face for increased brightness and readability. If one LED module burns out, the overall effect to the sign is much less than if an entire fluorescent bulb burns out.
- Reduced Environmental Impact: Fluorescent bulbs contain mercury and phosphor, and must be disposed of in an environmentally conscious way. If your company has green initiatives and goals, LEDs are a necessity.
- You Can Keep Your Existing Cabinet: With an LED retrofit, you don’t need an entirely new sign. You can keep your existing cabinet and sign face, and our technicians will replace only the lighting elements. It’s a cost-efficient glow up for your sign that will immediately draw attention.
Double Your Value with a New Sign Face Too
Once your new lighting is in place, you may notice that your sign face suddenly looks a bit drab or old. Signwave’s experienced design team can create a bright, fresh graphic that will play off the new lighting perfectly. Done along with the retrofit install, you save even more money by avoiding two install trips. It’s a double whammy that will turn heads and draw in customers.
A Smart Choice with High ROI
Choosing to update your illuminated sign with an LED retrofit is a smart decision that we recommend because it’s our job to boost your business: to help you get more attention and save money. If your lightbox or pylon sign isn’t looking its best anymore, give Signwave a call. We can find the best solution for you.
Portfolio Items
Long Island, NY • 631-761-9292 • © Signwave, LLC