For retailers, compelling signage makes all the difference in attracting customers all year round. Depending upon the location and the type of store, you can offer a new promotion every month – and signage designed with changing sales seasons in mind can make sure that there’s always a relevant offer on hand.
Let shoppers know you’re stocked for the “Big Six”
A case in point is our customer Towers Flowers, in West Islip, NY. After we designed the windows and interior signage for their new location, they came to us for a solution for changeable signage to display the many seasons of flowers. The florist business is a particularly seasonal one, and we came up with designs for the “big six” annual flower events – Thanksgiving, Christmas, Valentine’s Day, Easter, Mothers’ Day, and Graduation. After developing designs for these, we developed promotional signage for year-round and “off season” events, like weddings, funerals, summer parties, and birthdays, to fill in the gaps.
Visual Merchandising that’s easy to change.
To assure ease of changing as one season ends and another begins, we printed these signs on translucent vinyl and installed them on flexible acrylic sheets that could be easily popped in and out of their existing window frames. The windows were supplemented with changeable banners installed on a strategic wall, facing oncoming traffic, to assure maximum visibility. The window signs and banners are saved and reused year after year.
Signwave can help change your retail signage from stale to seasonal. Give us a call at 631.761.9292 to make sure that potential customers know what you’ve got in store.
https://www.signwaveli.com/wp-content/uploads/2017/09/Fall-signage.jpg7852155Cindyhttps://www.signwaveli.com/wp-content/uploads/2017/09/signwave-e1496789668801_cac404c9f7ce07dbc78268eaeead7ca5.pngCindy2023-10-10 15:41:442023-10-10 15:41:44Is Your Signage in Season?
The new year is almost upon us, and advertisements will be everywhere telling you it’s time for a “new you.” Believe it or not, it’s also an important time to make some changes to your signage. You may not need to “slim down” your signage or do a “budget overhaul” to make it work, just make time for some “self care” with small adjustments, like the suggestions below. A resolution to update your signage to the season will have a big impact in 2023.
Three Reasons Your Signs Need Winterizing
Increased Visibility for Outdoor Signs
In cold weather, the foot traffic around your business decreases dramatically. An A-frame on the sidewalk suddenly impacts fewer and fewer potential customers–the pile of snow along the road from the plow blocks it from view, and most people are staying indoors anyway. The majority of people passing by are in vehicles, so you don’t have much time to attract their attention. You need big, bold, colorful, and quick messaging. Consider an illuminated channel letter sign on your building, or a colorful window graphic. Window vinyl can be applied “second surface” or on the inside surface facing outward, to protect it from the elements!
New Product Offerings Need Custom Design
Do you have a special on down-filled weatherproof jackets this week? Have you created a brand new Instagram-worthy secret-menu latte drink? Do you carry a new brand of winter tires that you’d like everyone to know about? You’d better check your signage and make sure you aren’t still marketing bathing suits, or frozen fruit drinks, or air conditioning system tuneups. When your product offerings change with the seasons, it’s crucial that your signage does too. Update your window signs, in store displays, even your vehicle graphics to feature your most up to date product lines.
Changing Business Hours for Entrances and Door Signs
No matter what business you’re in, your hours can be affected by the seasons. Outdoor recreational facilities may need to change their closing hours because it gets dark earlier. Even if you posted your holiday closures on your website, make sure they’re easily found by customers who show up to your physical location as well. And we know too well in 2022 that staff shortages due to illness can lead to early closing or late opening, and it’s important that you keep your clients aware to avoid frustrations and lost business. Flexible signage options include LED message signs that can be mounted inside your window to be viewed from outside, or a changeable letter sign.
Signwave is ready to do a signage evaluation for your facility to make sure you’re winterized! Call us at 631-761-9292 or fill out the contact us form, and we’ll get started.
https://www.signwaveli.com/wp-content/uploads/2022/01/AdobeStock_182730822.jpg5411385Cindyhttps://www.signwaveli.com/wp-content/uploads/2017/09/signwave-e1496789668801_cac404c9f7ce07dbc78268eaeead7ca5.pngCindy2022-12-12 16:59:052022-12-12 17:01:393 Reasons You Should Winterize Your Signs
It’s a new year, and advertisements everywhere are telling you it’s time for a “new you.” Believe it or not, it’s also an important time to make some changes to your signage. You may not need to “slim down” your signage or do a “budget overhaul” to make it work, just make time for some “self care” with small adjustments, like the suggestions below. A resolution to update your signage to the season will have a big impact in 2022.
Three Reasons Your Signs Need Winterizing
Increased Visibility for Outdoor Signs
In cold weather, the foot traffic around your business decreases dramatically. An A-frame on the sidewalk suddenly impacts fewer and fewer potential customers–the pile of snow along the road from the plow blocks it from view, and most people are staying indoors anyway. The majority of people passing by are in vehicles, so you don’t have much time to attract their attention. You need big, bold, colorful, and quick messaging. Consider an illuminated channel letter sign on your building, or a colorful window graphic. Window vinyl can be applied “second surface” or on the inside surface facing outward, to protect it from the elements!
New Product Offerings Need Custom Design
Do you have a special on down-filled weatherproof jackets this week? Have you created a brand new Instagram-worthy secret-menu latte drink? Do you carry a new brand of winter tires that you’d like everyone to know about? You’d better check your signage and make sure you aren’t still marketing bathing suits, or frozen fruit drinks, or air conditioning system tuneups. When your product offerings change with the seasons, it’s crucial that your signage does too. Update your window signs, in store displays, even your vehicle graphics to feature your most up to date product lines.
Changing Business Hours for Entrances and Door Signs
No matter what business you’re in, your hours can be affected by the seasons. Outdoor recreational facilities may need to change their closing hours because it gets dark earlier. Even if you posted your holiday closures on your website, make sure they’re easily found by customers who show up to your physical location as well. And we know too well in 2022 that staff shortages due to illness can lead to early closing or late opening, and it’s important that you keep your clients aware to avoid frustrations and lost business. Flexible signage options include LED message signs that can be mounted inside your window to be viewed from outside, or a changeable letter sign.
Signwave is ready to do a signage evaluation for your facility to make sure you’re winterized! Call us at 631-761-9292 or fill out the contact us form, and we’ll get started.
https://www.signwaveli.com/wp-content/uploads/2022/01/AdobeStock_182730822.jpg5411385Cindyhttps://www.signwaveli.com/wp-content/uploads/2017/09/signwave-e1496789668801_cac404c9f7ce07dbc78268eaeead7ca5.pngCindy2022-01-21 13:50:242022-01-21 13:50:243 Reasons You Should Winterize Your Signs
The Las Vegas strip. The Pike Place Market sign. Times Square. These words probably all draw up images in your mind that have one thing in common: NEON. For over 100 years, the technology used to create neon lights has remained very much the same, and purists the world over still rely on it for colorful, eye-catching signage. From large, show-stopping outdoor signs to small interior window signs, here’s a little background info you might not know about your favorite gas!
The Discovery of Neon and History of the Neon Light
The chemical element neon was first discovered in 1898 by British chemists Sir William Ramsay and Morris W. Travers, who at that same time discovered two other inert gases: argon and xenon. When isolated inside a sealed tube, the neon emitted a very bright reddish-orange glow. However because so little of the gas was extracted during their small-scale air liquefaction process, it was too costly to use in quantity. It wasn’t until 1910 that Air Liquide business owner George Claude was able to produce enough neon in his larger-scale process to make it practical for use in lighting applications. His first attempt at neon lighting, to be used in home settings, was unsuccessful. But once he was able to channel the neon light’s extreme brightness and unusual tint into signage applications, the demand began to grow. He sold the first neon signs in the United States to a Packard dealership in Los Angeles in 1923.
Just three years later, Jacques Risler of France discovered how to create additional colors in neon. By coating the sealed tube containing the gas with different fluorescent coatings or “phosphors,” the ultraviolet light emitted by the gases inside caused the tube to glow with various colors. Colors outside the red/orange spectrum usually have additional compounds added to enhance the color, such as argon and mercury. By the 1960s there were about two dozen color options available, and today there are almost 100.
Iconic Neon
Here are just a few examples of how neon can be used to create signs that are recognizable the world around.
Classic Texas barbecue neon sign
The grandfather of all neon cities, Las Vegas
The Pike Place Public Market in Seattle boasts one of the most recognizable neon signs in the US.
Neon can be fabricated in a wide variety of colors
Your (Business) Name in Lights
One of the main benefits offered by neon signage is its longevity. A well cared for neon sign can last for years, even decades. But just as in the early 1900s, neon can be very costly to fabricate and repair, making it outside the budget of many small businesses. So what alternatives have come along? Enter LED technology.
Just a few of the color options in LED neon style rope lighting
LED (light-emitting diode) technology is used in just about every illuminated sign we create at Signwave, from lightboxes to channel letters. It’s super bright, cool to touch, energy efficient, versatile, long-lasting, and affordable. There are even LED rope products that can mimic the look of classic neon tubing with more flexibility and color variety. With all the options that LED technology opened up, a classic-looking neon sign with modern benefits is in anyone’s reach.
Are You Ready To Be Iconic?
Whether you’ve been in business for 40 years or 40 days, you can be a neighborhood icon with the right signage. Are you ready? Call Signwave today and we’ll come to you for a consultation and site visit. We can help you stand out in the crowd.
https://www.signwaveli.com/wp-content/uploads/2021/02/VN-103-JNP-e1614096398846.png255550Cindyhttps://www.signwaveli.com/wp-content/uploads/2017/09/signwave-e1496789668801_cac404c9f7ce07dbc78268eaeead7ca5.pngCindy2021-03-01 14:57:302021-03-01 15:01:06Neon - It's a Gas!
The Village of Islandia Baseball Field was built to honor the first responders of the 9/11 attacks. Signwave was honored to be asked to participate in the Grand Opening.
Several local businesses helped with the initiative by pitching in for its construction. The Village showed its appreciation for their contributions with large colorful banners in the outfield. As a bonus, Bolla Market, Jake’s 58 and Breslin Realty’s branding also brighten up the area. Read more
https://www.signwaveli.com/wp-content/uploads/2018/07/IMG_20180601_165000.jpg6921070John Lihttps://www.signwaveli.com/wp-content/uploads/2017/09/signwave-e1496789668801_cac404c9f7ce07dbc78268eaeead7ca5.pngJohn Li2018-07-12 15:44:072018-07-17 20:48:56Banners for Village of Islandia Baseball Field
If Your Walls And Windows Could Talk, What Story Would They Tell?
When Helios Tattoo, a manufacturer and distributor of premium inks, needles and supplies to the tattoo trade moved into their new headquarters in Islandia, NY, they wanted to make sure that their lobby, showroom and offices broadcast their brand to all visitors. That’s where Signwave’s specialties lie – in truly custom and unique brand identity designs for corporate environments.
Projects for the Helios headquarters include wall treatments, lobby signage, window and door graphics, warehouse signage, and vehicle graphics.
We started with an overall consultation to understand what they were hoping to achieve with this project. We knew that we needed to provide wall wraps for their tattoo studio, window graphics to make an exterior impression, and a one-of-a-kind lobby wall. We broke the project into separate phases and deliverables to assure that the customer was satisfied with each sub-project before moving onto the next.
Phase 1 was the wall wraps. We worked closely with the Helios designers to create the image files that would show their brand at its best. We selected a matte calendared vinyl for the walls that we laminated with luster overlam to minimize glare under the studio lights but still make the images pop. Only seven days after design approval, their first guest Pro Team artists were cheerfully creating their amazing body art in the newly-wrapped Helios Hideout.
Translucent etch vinyl and white cut vinyl achieve maximum visibility.
Next came the doors and windows. The front door obviously needed to present their logo to the public, attractively and with maximum visibility. We used a combination of translucent etch vinyl and white cut vinyl to achieve this. With printed color logos on their other doors, they were ready to move on to the grand “lightning” logo, rendered spectacularly in window perf. Window perf is a perforated adhesive vinyl that is perfect for office window treatments. It permits light to enter (thus not blocking the view from inside) while providing a full graphical brand treatment for outside the building.
Phase 3 was completed last week. We brought a number of samples of various wall textures to their team for selection and they immediately settled on a dramatic faux wall texture of brown stones with grey grout. We needed a lobby sign that would create an unforgettable impression, so we created a PVC sign with embedded red LEDs to cast a halo effect on the wall behind. The result was an eye-popping, dramatic welcome to all Helios visitors.
Signwave’s team isn’t done yet. Additional projects for the Helios headquarters include wall treatments for the offices, warehouse signage, and vehicle graphics. We’re delighted when customers are pleased with our creations!
PVC sign with embedded red LEDs casts a halo effect on the textured wall behind.
We’d love to help you design your interior and exterior spaces too.
Drop us a line or call 631-761-9292 to arrange a consultation.
https://www.signwaveli.com/wp-content/uploads/2018/01/Windo-perf-blog-head-DSC01494.jpg9622643Danhttps://www.signwaveli.com/wp-content/uploads/2017/09/signwave-e1496789668801_cac404c9f7ce07dbc78268eaeead7ca5.pngDan2018-02-02 22:26:052018-03-20 13:29:00Signage Speaks Volumes for a Distributor in Islandia NY
What better way to let visitors and customers know how to find your new business than by posting a big beautiful sign on your door? And what if you have multiple doors?
Opaque door signage provides privacy inside, important information outside this Suffolk County location.
Recco Home Care in Suffolk County recently moved into a new office suite with multiple entrances to the parking lot. They consulted our sign shop to make sure that not only were they visible to the neighborhood, but that everyone knew which entrance to use.
Signwave recommended printed “window perf” signs on the glass doors. Window Perf is a fantastic material for providing full-surface signage that also permits light to come through so insiders can see through to the outside. It is available in different grades, that vary by the amount and size of the perforations, the color of the adhesive side, and the expected longevity. For Recco, we were able to clearly mark the customer entrance and the Training Room entrance, but also use the other door surfaces to direct customers to the correct door to use.
For extra visibility we added some cut vinyl window graphics that featured their logo and a description of the services they provide.
Grand Opening banner at new Suffolk County location aids recruitment.
And to top it all off, a roof banner announced their Grand Opening for all to see. The outdoor signage not only called attention to the company’s arrival in the neighborhood, but also provided the phone number and web address, as well as information about the free training program. Because of windy winter conditions, this was printed on mesh fabric with reinforced webbing all around.
Now the neighborhood not only knows they are there, but knows how to enter. We also helped them spread the word about new employment opportunities in the Long Island community. Welcome Recco Home Care!
Consistent branding with variable messaging makes it clear what Recco offers and how to reach them.
Window Perf is a translucent material available in different grades, that vary by the amount and size of the perforations, the color of the adhesive side, and the expected longevity. We’ll be glad to arrange a meeting to show you samples and discuss how this material can be used in combination with banners or other exterior signage to solve your wayfinding and visibility challenges.
https://www.signwaveli.com/wp-content/uploads/2018/01/Recco-Training-Center-Door-Sign-1030x547.jpg5471030Danhttps://www.signwaveli.com/wp-content/uploads/2017/09/signwave-e1496789668801_cac404c9f7ce07dbc78268eaeead7ca5.pngDan2018-01-11 22:27:242018-03-20 13:31:10Multi-Purpose Signs: Visibility and Wayfinding
For retailers, compelling signage makes all the difference in attracting customers all year round. Depending upon the location and the type of store, you can offer a new promotion every month – and signage designed with changing sales seasons in mind can make sure that there’s always a relevant offer on hand.
Let shoppers know you’re stocked for the “Big Six”
A case in point is our customer Towers Flowers, in West Islip, NY. After we designed the windows and interior signage for their new location, they came to us for a solution for changeable signage to display the many seasons of flowers. The florist business is a particularly seasonal one, and we came up with designs for the “big six” annual flower events – Thanksgiving, Christmas, Valentine’s Day, Easter, Mothers’ Day, and Graduation. After developing designs for these, we developed promotional signage for year-round and “off season” events, like weddings, funerals, summer parties, and birthdays, to fill in the gaps.
Visual Merchandising that’s easy to change.
To assure ease of changing as one season ends and another begins, we printed these signs on translucent vinyl and installed them on flexible acrylic sheets that could be easily popped in and out of their existing window frames. The windows were supplemented with changeable banners installed on a strategic wall, facing oncoming traffic, to assure maximum visibility. The window signs and banners are saved and reused year after year.
Signwave can help change your retail signage from stale to seasonal. Give us a call at 631.761.9292 to make sure that potential customers know what you’ve got in store.
https://www.signwaveli.com/wp-content/uploads/2017/09/Fall-signage.jpg7852155Danhttps://www.signwaveli.com/wp-content/uploads/2017/09/signwave-e1496789668801_cac404c9f7ce07dbc78268eaeead7ca5.pngDan2017-09-26 15:52:062018-03-20 13:36:25Is Your Signage in Season?
For retailers, compelling signage makes all the difference in attracting customers all year round. Depending upon the location and the type of store, you can offer a new promotion every month – and signage designed with changing sales seasons in mind can make sure that there’s always a relevant offer on hand.
