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It’s a Sun Sign Day – Building Signage Evolves With The Brand

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SUNation, a leading Ronkonkoma-based provider of solar energy services, developed a brand that was all about the sun. They first came to us in 2017 for a building sign that displays the pride the company has in their people and services. Signwave’s design challenge was to create something that looked great by day, but really performed after dark. We created a dual-lit channel letter sign with halo lighting reflecting on the wall behind the sunburst in their logo. We printed the front faces for the channel letters on translucent vinyl that retained excellent vibrancy either front-lit (during daylight) or backlit (after dark.)

illuminated channel lettering

The original SUNation sign from 2017

Fast forward to 2022, when SUNation underwent a complete brand refresh and new logo. Signwave was called in to update the building sign accordingly. Because of our previous experience with the company, the brand, the building and the Town of Islip, we were able to rollout the new signage on spec, on budget, and on schedule.  Congratulations to the SUNation team on your brand refresh!

Installation day!

The beautiful finished sign

If your company is planning branding changes, please contact Signwave at 631.761.9292 to assure your building and office signage, as well as vehicle graphics, are transitioned to your new brand identity.

How To Get The Lighting Right on Building Signs

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Here’s a thought for your next building sign: dual-lit channel letters on a backer panel.

Dual-lit Channel Letter Sign with Backer Panel

A building sign can be illuminated in a variety of ways: this one uses three of them.



Reliable and energy-efficient LEDs illuminate both the front and rear faces of each channel letter element. The front faces are made of translucent polycarbonate available in any color you choose, allowing your logo to be faithfully rendered. With the rear faces being clear, the LEDs shine through creating a halo glow around each letter.
 
Each element is mounted on a backer panel. The distance from the panel that the letters are mounted will determine the intensity and size of the glow. And the panel itself will be designed to assure the desired color and refectivity. It will assure the desired color contrast to your logo regardless of the building’s exterior surface. The backer panel also serves as a “wireway,” allowing the installer to minimize the number of connections to the building’s electrical service.

The sign’s illumination can be regulated with a building timer, or with a photocell to automatically power the sign when it gets dark.

channel letter diagram

Channel letter diagram



There are a good number of options to consider in designing an illuminated building sign. Your professional sign company will work with your designers, or create your signs straight out of your imagination. Call Signwave at 631.761.9292 to get started with a free consultation.

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