As the centerpiece of the lobby, brushed aluminum logo and letterforms tell the brand story authentically. They assure us that this one does the job, with their logo resembling a graph showing an upward trend. It conveys the overall brand promise of helping customers grow their businesses.
“Front Lit Channel Letters” are aluminum cans that are bent in the shape of letters, symbols or logos. They are internally lit with LEDs. The faces are made of translucent acrylic. The letters are mounted to the wall on standoffs and require power hookup through the wall.
A “Cloud Sign” is a hybrid between a lightbox and channel letters - a single cabinet is custom molded in the shape of a logo or grouped letterset. It permits fewer lights and connections for the surface area.