A Lobby Sign That Stands Out
Our lobby sign for Straight Line Source is quite a looker. The Uniondale, N.Y. company’s new dimensional logo is composed of precision-cut acrylic with brushed aluminum veneers. We worked closely with the client to understand their goals for the project, presented a number of design concepts, and showed them various material samples. After all, as the centerpiece, those brushed aluminum letters have to tell the brand story authentically. They assure us that this one does the job, with their logo fabricated of sleek metal bars resembling a graph showing an upward trend. It conveys the overall brand promise of helping customers grow their businesses. It shows a straight line to success, if you will.