Signs give communities their flavor. Whether it be Golden Arches, Wall Drug or The Happiest Place On Earth, a great sign can make your location iconic. When a sign has reached that level, it’s transcended solely promoting a business’ brand. It’s now part of the area’s scenery, promoting the community as a whole. It represents the locals there, who have in turn accepted the sign and the brand in their daily lives, perhaps even made it a part of their identity. In short, the signage has won people’s hearts and minds.

So, how does a sign attain this coveted state? Here are some factors that add up to create an iconic sign: Read more