Dealing with transactions between different currencies has always been a challenge. But with the constantly-changing and complex laws regarding VAT, along with instability in the European markets due to Brexit and various other political factors, the international shopping landscape can be almost impossible to navigate. Enter Planet Payment, a Garden City-based international payment services provider, simplifying the process for both vendors and shoppers around the globe. It was no surprise, then, that when they decided to rebrand they went with a simpler name: Planet.
When Planet called us about the signage they would need to rebrand their office spaces, we jumped into action. We worked seamlessly with Planet’s team of graphic and interior designers to ensure the materials we used would meld perfectly with their vision of clean lines and luxe finishes. And it all started with a logo.
Next on Planet’s to-do list was privacy vinyl for glass-walled offices and conference rooms that lined a busy hallway. It’s important for morale that offices feel open and bright, but no one wants to feel like they’re working in a fishbowl where anyone walking past can look right in. The solution? Beautiful Etchmark vinyl with a slight sheen, with abstract shapes that resemble currency symbols reverse cut from the material. Visually the design ushers you through the space in a very welcoming way.
In the lobby seating area pictured below, we echoed the abstract currency shapes only this time cut from matte black vinyl. Again, using matte finishes and veneers gives a softer, more luxurious feel to the space compared to shiny gloss. When financial institutions incorporate clean, modern design choices like this, what was often considered old and stodgy can suddenly feel more youthful and relevant.
The biggest part of this project by far was the vinyl for the walls. Planet has a very urban vibe, so the designers envisioned wall murals that depicted city life from all over the world. Signwave chose a beautiful self-adhesive wall vinyl that has the look and feel of real textured wallpaper for a fraction of the price (and much easier to install). Even the mostly-white text wall has a complete coverage of vinyl, which is pretty neat if the wall you want to use has scuffs or imperfections you want to cover. It’s like a paint job, only easier!
Changing your business name and image to reflect new focuses and capabilities is a long, arduous process. But once you’ve got your vision pinned down, changing your signage is easy. Signwave has the knowledge, skill, and confidence to help you. Call us today to get started.