safety signage

Returning to Work Safely: Evaluating your Safety Signage

Now more than ever, employers have to be aware of our responsibilities regarding the safety of our employees. We have to go beyond the old fashioned “X days since our last accident” signage and create simple but effective everyday reminders of how to avoid injury and maintain overall health. Now is a perfect time to do a signage inventory to see where you might fall short in protecting your workforce. Because the day is coming, sooner rather than later we hope, when our facilities will be fully staffed and running full force again, and we can’t wait until then to make the changes we need.

safety signage inventory list

Determine the Right Location For Your Safety Signage

Each area of your facility, whether factory, warehouse, restaurant, retail shop, or office, needs safety signage in place exactly in the location where it should be utilized: blade safety in cutting areas, back strain warnings in areas where heavy lifting is done, and hand washing reminders by sinks and in bathrooms. Choose signage that fits the location in size and material…it won’t do you any good to have a knife safety reminder sign on the opposite side of the kitchen just because it won’t fit over the food prep table. And a paper sign from your office printer in a high-humidity area seems cost-effective, but how many times will you need to replace it?

 

Avoid Cluttered Information Signs

Don’t allow an overabundance of signs to cover up or distract from your most important messaging. Go through all the pieces of printer paper and sticky notes, and come up with one or two clear, visible signs that can convey all the information needed. Custom signage is easy when your sign company can design, fabricate, and install the entire job exactly to your needs.

 

Are Your Signs At The Correct Height?

The height placement of signage is so important that the government regulates it very strictly for signage that must comply with the Americans with Disabilities Act. It’s important for non-ADA signage as well, so take stock of where your signs are hanging and make sure they are at or near eye level. If not, ask your sign company what the law requires or, if no law applies, what will work best for your specific need.

 

Replace Out of Date Safety Signs

As we look ahead to a post-COVID-19 world, it will be very important to reevaluate the accuracy and efficacy of the safety information on your signage. Think about the new ways you’ll want your employees to wash their hands, cover their coughs, wear their protective gear, and handle an absence due to illness. Make sure the signage you install keeps up with all the most current scientific information and human resources initiatives. There are many inexpensive material choices for less permanent signage that can help ease the transition until experts have a better grasp on what measures should be mandatory, and which are merely recommended.

 

Assess Missing and Damaged Signs

Hm, I wonder why that area on the wall is a different color than the wall around it? Is it possible that an important piece of signage fell, or broke, or was supposed to be temporarily moved and somehow never got replaced? Make a note of any signage that is either missing or no longer effective due to fading or other damage, and replace it. Looking at your signage plan as a whole gives you an opportunity to create a fresh and consistent design aesthetic that will be as attractive as it is informative.

 

Are Temporary Signs Appropriate?

Again, remove and discard signs with outdated information, and any that are damaged or unreadable. They’re just making physical and mental clutter for everyone. Then evaluate whether they should be replaced with a more robust permanent sign that fits with your overall design plan, or if it makes more sense to continue using less expensive temporary options for signage that changes frequently. Your sign company can recommend a myriad of options to fit your budget and need.

 

Once your inventory is complete, call your sign company. Here in New York, we are allowed to continue operating as usual when servicing an “essential” business. However we know your business is always essential to you, so there are many things we can do right now to move your project forward while still following all state and federal mandates. 

 

Call Signwave at 631-761-9292, and we can start today to help you get ready for that wonderful day when we are all operating full steam once again, with health and safety as our number one priority.

 

floor directory interior brushed aluminum

Commercial Building Signage For 15 Merrick Avenue

directory raised lettering brushed aluminum building sign

This newly-renovated office has beautiful brushed aluminum signage as a key decorative element throughout the building, starting with this custom changeable directory.

We recently were called upon to perform a building-wide upgrade of the commercial building signs at 15 Merrick Ave. in Merrick, NY. The customer was upgrading the entire look of the carpets, walls and fixtures of the building and wanted signage with a style and finish to reflect the standard of tenant that they attracted. At the same time they were looking to improve the signage in other ways:

  • create a consistent look and feel for facility signage throughout the building
  • improve accessibility with adherence to 2010 ADA Standards for Accessible Design
  • ensure a safer environment through clearly marked and legible fire exit, stairway and elevator signage.

ADA women's room bathroom signage brushed aluminumADA building signage interior brushed aluminumADA building signage interior brushed aluminum

The signs were made of brushed aluminum with contrasting raised letters and Braille beads. Clearly positioned by all exits, stairwells and elevators were clearly marked traffic flows in case of emergency. We fabricated the directory and tenant signs, those likely to change down the road, with custom frames with magnetic-backed panels. This will allow us to replace individual tenant panels at a low relative cost.

ADA interior tenant brushed aluminum signage

Each tenant in this renovated Merrick office building has its own ADA-compliant office sign in beautiful brushed aluminum.

If you are looking for ideas on how to upgrade your commercial building signage, please give the Signwave team a call at 631.761.9292 or ask us a question with the form on our homepage.

Lessons from 2019

No matter how experienced you are in your particular field, it’s folly to believe that you’ve reached the pinnacle of knowledge and have all the answers. Every project or customer that comes through your doors is another opportunity to learn or try something new. Here at Signwave, each project we take on is a custom piece with all new challenges and opportunities for brilliance. As much as we like to think we effortlessly hit the mark on the first try, occasionally we find ourselves looking for a solution we’ve never needed to find before. And we don’t quit until the solution is found, implemented, and delivered to a happy client. Here are some of the best lessons we’ve learned and challenges we’ve overcome in 2019.

BRIAN – Design & Printing

One of Brian’s “aha” moments this year came via a vehicle wrap project. The vehicle was an enormous bus, and the customer wanted it completely wrapped, including roof and windows. An outside designer provided the art file, which included a person’s face overlapping the window. Regular readers of our blog know that printed designs on windows utilize a vinyl called window perf, which allows for visibility from the interior of the vehicle but looks like a solid print from the outside. The rest of the design was printed on our regular premium vehicle wrap material. However, no two media accept printer ink exactly the same, and as such we have a different printer “profile” for each different vinyl we use in our HP printer. Brian’s a whiz at profiling, but our first shot at printing the perf was not a perfect match to the printed car wrap vinyl. In fact, it was remarkably different…and splitting those two different colors across a face looked just plain awful. “It took several test prints before we got it perfect. Seeing the different results from tweaking the profiles helped me gain a better understanding of my materials.” Brian set up a new process for projects that involve mixing wrap and perf material, saving us cost, time, and frustration by getting small samples perfect before printing large pieces. We also learned that it’s a good idea to use our experience to guide outside designers, who don’t necessarily understand the details involved in a good vehicle wrap, to set up their files to avoid these issues in the first place.

LEXI – Fabrication & Installation

Lexi tells me that pretty much everything she did this year was a learning experience! Lexi joined us in May as a fledgling sign maker and has gained amazing skills and experience in her short time with us. One of her most interesting projects so far was doing layered vinyl graphics on a boat. As you can probably imagine, graphics applied to a boat’s hull will have to withstand a LOT of hardship, between the salt water, temperature changes, and impact from the waves. Boat vinyl has to be well-sealed, and using multiple layers in the design only compounds the complexity. As Lexi began the tedious process of using the sealant pen to seal each individual layer, she wondered if there might be a better way. We did some research together, gathered a few new tools, and suddenly it was quick work to seal multiple layers in one pass. And the graphics weathered the boating season beautifully.

DAN – Sales

In addition to the responsibilities of business ownership, Dan’s primary company role is to find customers, determine their needs, and bring their requirements back to the Signwave team. And while all this falls under the larger heading of “sales,” I like to think that Dan takes on the role of “interpreter” in our office. Customers understandably don’t always know the sign world lingo, and he takes their design ideas, materials requests, and creative input and uses our in-house survey tools to turn it into a design/purchasing/fabrication recipe that our team can use. As part of that, precise site surveys are key. It’s critical to have detailed photos and accurate measurements to prepare estimates, proofs, and permit applications. In addition to expanding our use of technology such as laser measurement tools and cloud-based collaboration, we’ve implemented new forms and processes to make sure we get the details right the first time, every time.

CINDY – Project Management

As for me, I entered my 3rd year at Signwave during 2019, and every day is a learning experience still. One of the best things I did this year was to study more deeply the ins and outs of our quoting software. Our cloud-based, sign-centric program allows me to add common items into the system, but as I’ve said almost everything we do is custom. Standard products are rarely the right fit for our customers. So I dug deep into the software tutorials and learned techniques that allow me to more quickly and accurately put together the pricing for your custom product. Once Dan has done the groundwork of gathering all your requests and requirements for your signage, I pride myself on how quickly I can get your estimate out to you so that we can take your sign from concept to reality as quickly as possible. I’ve also implemented several new tracking tools to prevent small details from falling through the cracks.

 

So thank you, 2019, for all the lessons great and small (and humbling). We look forward with great optimism to the new year, and we’re eager to serve customers old and new, and the greater Long Island community with more beautiful signs in 2020.

A photograph of SEG graphic ads in a subway

Getting an edge on your competition

When your product and service offerings are changing to meet the fast pace of today’s business, one thing that might prevent you from purchasing signage is the fear of having to do it all over again within a few years, or even a few months. How do you stay current without breaking your budget?

A photograph of SEG graphic ads in a subway

Illuminated silicone-edge graphics attract attention and are easily changeable.

Just take a walk through your local mall and notice how many retail stores are using silicone edge graphics, or SEGs. These are large, usually internally illuminated fabric display cabinets that grab your attention using bright colors, bold graphics, and lighting. And they change regularly, sometimes multiple times within a season. These displays are made up of three elements: a plastic or aluminum frame, strategically placed LED lights, and a dye-sublimated fabric print.

Close up image of how to insert the silicone edge into the frame

The silicone edge easily slips into the frame for one-person installation.

Dye sublimation is a process in which heat bonds ink into the fabric so that the color is bold and long-lasting. Your graphic is printed onto and INTO the fabric, and then a strip of silicone is sewn into the edge of the fabric. This silicone strip slides securely into a channel that runs around the outside edge of the frame, holding it firmly in place so the graphic is taut. The LEDs are permanently affixed to the inside of the frame, so connect the wiring to your electric feed and voila! Your sign is ready for display. There’s only a small sliver of frame visible around the edge, so your graphic takes center stage.

Why are these signs so popular? Changeability and price. Once you have your frame, updating your fabric graphic is as easy as sending a new art file over to Signwave (or having our experienced design staff create one for you). We’ll have a new graphic printed and ready to install in no time. Even better, it doesn’t take a sign professional to do the installation. You or a member of your staff can remove the old graphic and install the new one in a matter of minutes, saving you money.

Trade show display 2

Silicone edge graphics can be illuminated (from interior or exterior sources) or displayed with no lighting.

As perfect as this technology is for retail, it works just as well for trade show graphics and office/showroom decor. An entire tradeshow display can be built from SEG signage, and it can be illuminated from behind the frame or using attached lighting at the top. After the show, the fabric can be removed and folded away, and the frames can be disassembled for compact, lightweight travel and storage. The graphics will last for years and are washable. Another option is to recess the frames into the walls of an office or showroom for an elegant and impressive way to showcase your products and services. Changing the graphics as your business evolves is simple.

Call Signwave and let’s discuss how you can integrate silicone-edge graphics into your marketing plan!

A line of brown paper packages with the text No More Boring Packages This Year It's Custom Gift Wrap

Wrap up your year with custom gift wrap

 

Custom gift wrap for corporate givingAs the holidays approach, it’s time to think about showing your appreciation to your staff, vendors, and customers with year-end gifts. What better way to keep your brand at the top of their mind than by wrapping those gifts in premium custom gift wrap festooned with your company’s logo, tagline, and website?

Signwave is offering this unique marketing tool for the first time ever this year. All we need is your high resolution logo or an art file you’ve had designed for this purpose, and we can turn it into a crisp, colorful wrap that’s both fun and memorable.

This luxurious satin finish paper delivers excellent image quality and is smudge- and smear-resistant. It’s also FSC Certified, the “gold standard” designation for wood harvested from forests that are responsibly managed, socially beneficial, environmentally conscious, and economically viable. And when all the unwrapping is done, it’s recyclable.

If graphic design isn’t your forte, you’re in luck. Signwave offers the highest level in professional, experienced design and can create graphics that are  playful, elegant, festive, or anything else you can dream up.

Make the most wonderful time of the year even more wonderful with custom wrapping paper for your corporate gifts!

Is My Signage ADA Compliant?

Make yourself more accessible with Braille signage.

When it comes to doing business in an increasingly wide and varied world, one of the many important issues a company faces is accommodating people of differing abilities. The penalties for ignoring laws regarding accessible facilities, information, and websites can be stiff, both monetarily and in terms of customer good will. The Americans with Disabilities Act–the rules and regulations governing what accommodations are fair and lawful for all–is not always clear or concise. If you don’t have an ADA expert on call, how do you know you’re doing everything you’re supposed to do?

ADA signage applies to more than just restrooms.

Fortunately for you, Signwave has the expertise you need to ensure all your signage is ADA compliant. We understand what materials, fonts, and color options are allowed, and why. We know the regulations regarding installation of ADA signage, and what the allowable exceptions are in cases where ideal install locations aren’t feasible. We know where you can let your creativity shine, and where you need to stick with the standard. Let us take that stress off your plate so you can rest easy that your facility provides accessibility for all your visitors and employees, and you’re not at risk of penalty for violating state and federal laws.

Project spotlight: Planet

Dealing with transactions between different currencies has always been a challenge. But with the constantly-changing and complex laws regarding VAT, along with instability in the European markets due to Brexit and various other political factors, the international shopping landscape can be almost impossible to navigate. Enter Planet Payment, a Garden City-based international payment services provider, simplifying the process for both vendors and shoppers around the globe. It was no surprise, then, that when they decided to rebrand they went with a simpler name: Planet.

When Planet called us about the signage they would need to rebrand their office spaces, we jumped into action. We worked seamlessly with Planet’s team of graphic and interior designers to ensure the materials we used would meld perfectly with their vision of clean lines and luxe finishes. And it all started with a logo.

dimensional planet logo

We rendered the new Planet logo in crisp, matte black dimensional letters mounted flat to the wall.

Next on Planet’s to-do list was privacy vinyl for glass-walled offices and conference rooms that lined a busy hallway. It’s important for morale that offices feel open and bright, but no one wants to feel like they’re working in a fishbowl where anyone walking past can look right in. The solution? Beautiful Etchmark vinyl with a slight sheen, with abstract shapes that resemble currency symbols reverse cut from the material. Visually the design ushers you through the space in a very welcoming way.

 

In the lobby seating area pictured below, we echoed the abstract currency shapes only this time cut from matte black vinyl. Again, using matte finishes and veneers gives a softer, more luxurious feel to the space compared to shiny gloss. When financial institutions incorporate clean, modern design choices like this, what was often considered old and stodgy can suddenly feel more youthful and relevant.

 

The biggest part of this project by far was the vinyl for the walls. Planet has a very urban vibe, so the designers envisioned wall murals that depicted city life from all over the world. Signwave chose a beautiful self-adhesive wall vinyl that has the look and feel of real textured wallpaper for a fraction of the price (and much easier to install). Even the mostly-white text wall has a complete coverage of vinyl, which is pretty neat if the wall you want to use has scuffs or imperfections you want to cover. It’s like a paint job, only easier!

Changing your business name and image to reflect new focuses and capabilities is a long, arduous process. But once you’ve got your vision pinned down, changing your signage is easy. Signwave has the knowledge, skill, and confidence to help you. Call us today to get started.

Why do I need a custom sign shop?

No matter what industry you work in these days, you have to be aware of who your competitors are and what they’re up to. What services and products are they offering? What are their price points? What have they got that you don’t? Increasingly, we have to be aware of the growing competition from companies whose entire business is operated online.

This isn’t news to anyone, including your customers. As the economy shifts and changes, customers are constantly searching for vendors who can work quicker, cheaper, and better. Or they’re figuring out ways to do the work themselves using how-to videos and suppliers. How does a brick and mortar business survive in that world?

As a company that services businesses, we try and help our customers navigate the paths of brand visibility while dealing with that exact scenario in our own industry.

metallic lobby sign

Brushed aluminum veneer on acrylic

What’s the point of a custom sign when I can get it online?

It’s inevitable. We get a call from a potential customer who wants a particular sign, and they want us to match the price they saw online. What do we say to that? We say, “By all means, if the internet store has the exact size and color and wording that you want, buy that sign.” We don’t want to waste your time or ours proposing something that we both already know you can get elsewhere for less.

BUT…

What if the sign you saw online doesn’t include the required ADA components? What if you want your sign in a very specific Pantone color to match your logo? What if the size of the sign you saw online is just a tiny bit too large to fit the space you want it to go?

What if you simply don’t know what you want yet and need an expert to guide you through the process?

custom signs, logo signs, window signs, salon signs, sign consultationNow, you need a custom sign company.

Signwave has the knowledgeable sales staff to walk through your physical space with you, and listen carefully to your needs. We can advise you on sizes, materials, and construction. We have talented designers who have worked with innumerable sign-making materials, with the creativity to develop a project that is unique to you. We walk you through all the steps of making that design a reality, working within your budget. We work with your town to ensure all signage is legal and permitted, taking that burden off your plate.

We have the industry contacts to coordinate all aspects of your branding project, from an illuminated sign on top of a 10-story building, to the etched lettering on your office doors, even to the branded napkins you set out for your corporate events. And we have skilled installers to put everything together for a finished project that potential customers can’t ignore, no matter how distracted they are by their mobile devices.

WE are a custom business, to help YOU stand out in the crowd as a custom business. Attract the customers you want so you can keep them with your stellar service, unmatched by any faceless internet company. It’s working for us, and we can make it work for you too.

Painted HDU sandblasted sign

Digital Signs: The Next Step in Sign Evolution

In an increasingly digitized world, digital signage is the next and most logical transition for businesses that want to attract tech-savvy consumers, young people, and customers who simply enjoy technology that is new, interactive, and cool. Examples of digital signage include the entertainment/payment kiosks at your restaurant table, menu boards, up-to-the-minute flight schedule information in airports, and giant billboards in Times Square. All these types of signs provide information, are visually arresting, and can be changed at the tap of a keyboard.

Today let’s focus on the ubiquitous directory sign. Most buildings need them, and it’s very important that they are easy to read and up to date. A digital directory has a lot of advantages over traditional modular-style directory signs, foremost being the immediacy of updates. Not only can management instantly update tenancy information, but they can regularly refresh the design as well as create new and interesting advertising graphics for the tenants on site. Someone may be here to visit the office next door to yours to have their annual eye exam, but as they stop by the directory to find the office’s suite number they are greeted with a colorful ad for your shoe repair business, reminding them to stop by later with those boots that need to be resoled.

Arranging for a new digital sign at your office couldn’t be simpler. You don’t have to be a tech genius! Signwave will walk you through the process, which will include:

  • Onsite assessment where we visit you, take measurements, and talk about your needs.
  • Consultation services: together we work through Signwave’s initial proposal and pricing.
  • Hardware and software: determining which components fit your needs and budget.
  • Installation and commissioning: determining what contract work or permitting needs to occur, then overseeing the professional install crew on the day of installation.
  • Content creation and management: Our design team will create the design and content to your exact specifications.
  • Training and support: Once everything is installed and the content is ready, you’ll have all the training you need for the hardware and software, plus 24/7 phone support.
  • Ongoing service and program evaluation: As you use your service, we can make recommendations for changes or upgrades as you need them.

Our digital display package includes:

  • A high quality brand name digital display
  • Premier tilt mount, On-Wall Cabinet Enclosure, or In-Wall Cabinet Enclosure
  • Lifetime Software License
  • Content Design
  • First Year Content Management
  • Onsite Installation
  • 24/7 customer support

There are 3 different mounting options, to fit any space or budget:

The tilt-mounted directory is most cost-effective and easy to install.

The on-wall cabinet directory has added security because the wiring is inaccessible to the general public.

The in-wall cabinet directory has a seamless, professional appearance but has a more involved installation process.

Are you ready to bring your office into the digital age? Call Signwave at 631-761-9292 and let us show you how easy it can be.

Vehicle Graphics FAQ

So you want to turn your vehicle into a 24-hour-a-day billboard for your business but you’re not sure what that involves? Maybe you want to change the color of your personal car, or add some design elements to your motorcycle or boat? Below are a few of the most common questions we get when someone wants to know where to begin with vehicle graphics.

Fleet of service trucks with consistent brandingBox Truck Graphicsclean branding on the hood of each car in the fleetRetro Vinyl Graphics on a food truck

What are vehicle graphics?

We generally get two kinds of vehicle graphic requests: wraps and lettering. A wrap is created by printing with brilliant latex inks onto a specialized vinyl, then laminating it for longevity before applying it with pressure and heat to large sections of the vehicle. Wraps cover all the underlying paint so they can change the entire look of the vehicle. They’re a lot of fun and highly customizable. You can even cover windows with wrap vinyl; it’s a special perforated vinyl that gives the impression of a solid design from the outside, but you can see out from inside. Some wrap vinyl is created with specialty colors and finishes like color shifts, pearlized, matte finish, metallics, or even textures.

Lettering is done by cutting the designs out of a long-lasting, solid colored vinyl that is then transferred precisely onto the surface of your car, usually on the doors, rear, or windows. It’s a cost-effective way to use vinyl to customize your vehicle without everything that goes into a full wrap.

We can do full wraps, partial wraps, and combinations of wraps and lettering. As a custom sign shop, it’s our job to help you create exactly what you want.

How long do they last?

Most vinyls are guaranteed for two years with reasonable care. In our experience it can last much longer than that, especially if you care for your wrap properly. More on that later.

Can it be removed, and will it damage my paint?

Wraps can be removed and will not damage your paint, as long as the paint is in good condition at the time of wrapping. Most people find that the wrap protects the underlying paint.

Can you create a design for me?

You better believe it. Our experienced creative team will work with you to create the design that speaks your message best. Whether you just want to change the color of your car, or shout to the world that your business is out there and ready to serve, if you can dream it we can create it.

How much does it cost?

It depends! (You knew that was the answer, right?) Square footage, the amount of design, complexity of the install, all these contribute to the cost. All you need to do is call us or, better yet, bring your vehicle on over to our shop and we’ll get all the information we need to provide you a quote. And please don’t hesitate to tell us when you’re working in a budget, because we are happy to offer you what works best for your wallet.

How long does it take to install?

A large van will take about 2 days, where a small van or sedan would take a day. If you have graphics on your vehicle already that need to be removed, we’ll account for that in our time estimate.

How do I care for a wrapped vehicle?

Don’t wash a freshly applied graphic for at least the first week. Hand washing is best, but you can run it through a car wash if you wish. We do NOT recommend ever power washing any kind of adhesive graphics as they may lift and begin to pull away from the surface. Parking inside will help increase the longevity of your graphics, if possible.

Call Signwave at 631-761-9292 or stop by and see us. We’d love to answer your questions in person and get you started with a beautiful and profitable vehicle wrap today!

 

 

Standoffs 101

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Banners, school signs, branding, sign company, sign maker, event signage, event signs, event banners,

New Branding and Banners for Hauppauge High School

We have created signage for so many of Hauppauge High School’s performing arts programs, events, departments and clubs, that it was with great pleasure we took on the project to decorate their halls with banners. The new principal, Christopher Cook, called us in to create the designs for a series of inspirational quotes hand picked by the staff. And using banners was the right choice for this new branding project.

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business sign, restaurant sign, community sign, signage, sign company, vinyl, privacy vinyl, etch vinyl, executive office sign, branding, privacy, window sign, glass sign, door sign, long island sign company, corporate office sign, window treatment

Make Establishments Exclusive with Privacy Vinyl

Does your office need to keep its information confidential but doesn’t want to sacrifice the natural lighting that large windows provide? Perhaps you want to insulate your storefront from harsh sunlight or the glare of headlights shining through the window? Privacy vinyl can do that job for you. Also known as “etch vinyl,” it can serve multiple purposes in signage.  Here are some ways privacy vinyl can help your business or establishment: Read more

business sign, branding, landmarks, communities, mcdonalds, wall drug, restaurant sign, community sign, signage, sign company, sign makers

Signs Are Landmarks, Promoting Brands and Communities

business sign, branding, landmarks, communities, mcdonalds, wall drug, restaurant sign, community sign, signage, sign company, sign makers

 

 

 

 

 

 

 

 

 

 

 

 

Signs give communities their flavor. Whether it be Golden Arches, Wall Drug or The Happiest Place On Earth, a great sign can make your location iconic. When a sign has reached that level, it’s transcended solely promoting a business’ brand. It’s now part of the area’s scenery, promoting the community as a whole. It represents the locals there, who have in turn accepted the sign and the brand in their daily lives, perhaps even made it a part of their identity. In short, the signage has won people’s hearts and minds.

So, how does a sign attain this coveted state? Here are some factors that add up to create an iconic sign: Read more

color precision, color match, color perfection, color matching, sign color

Getting the Sign Colors Right

“Close Enough” isn’t good enough when it comes to your brand. Good signage has to match a business’ brand — everything from the establishment’s overall aesthetics, to the packaging, even their ad campaigns. If signage and branding don’t match, then recognizability will suffer as a result. A sign might be highly visible, but it won’t “click,”if it doesn’t connect with the product or business. But when it’s done right, when the sign colors and style match the brand, your signage will stand out and bring the customers in.  
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How big should the letters in a sign be?

Legibility and Color Combinations Help Make Your Messages Seen

Signs are how a business or establishment conveys its branding to the world and attracts potential customers. Done right, a good sign will project a brand to new heights of visibility and contribute to a bustling business. Done wrong, a bad sign will undermine a brand, diminish people’s confidence in a business or just do nothing to promote it, resulting in tepid or even lessened sales.

How can signs have such an effect?

Because signs send messages, that’s why. Here’s some advice on making a sign that’ll do just that: Read more

Salon signs, window treatments, wall treatments, gold vinyl

Privacy Window Treatment for The Valon Salon in Hauppauge, N.Y.

Beauty services need beautiful signage, like this privacy window treatment we provided for The Valon Salon. The Hauppauge establishment had their salon windows enhanced with a coating of highly reflective, double gold metallicized vinyl. What results is signage that stands out with its strategic placement – a real plus in the competitive Long Island salon ecosystem.

Look Good & Stand Out with a Window Treatment

It is a great way to spruce up your establishment’s window with some slick signage. The glass surface is transformed to reinforce the business’ branding and aesthetic. It also physically reinforces windows and protects them from scratches by providing a protective layer over the glass. That layer can also block out glaring light, whether it’s from the sun or from vehicle headlights.

Window treatments eye catching and help make customers comfortable indoors, which is invaluable for establishments that require relaxing atmospheres – such as spas or cafes. They’re also easy to install, so that’s a win-win! Want to get your establishment’s windows treated? Contact us for a consultation to determine how to best meet your signage needs.

About the Client

The Valon is where customers can give themselves the gift of relaxation, “where wanderlust & beauty are close to home.”

 

custom signs, logo signs, window signs, salon signs, sign consultation

“Custom” Means Exactly The Sign You Need

It all starts with the initial call. If a customer knows exactly the sign they need for their business or organization, great. We will take the requirements, create a proposal, and we’re on our way. But sometimes our customers rely on our expertise to help them create the right signage.

So we hope for your patience while we ask questions about your business, your challenges, and your goals. We need get to know our clients in order to make signage that will best suit them. After all, a sign isn’t just there to look pretty. It’s there to project a business’ identity, which is an intangible value that has a massive impact on any enterprise’s performance. That’s the significance of branding and a well-made sign is a key part of that. Read more

Outdoor signs, event signage, sponsor banners, baseball signs

Banners for Village of Islandia Baseball Field

The Village of Islandia Baseball Field was built to honor the first responders of the 9/11 attacks. Signwave was honored to be asked to participate in the Grand Opening.

Several local businesses helped with the initiative by pitching in for its construction. The Village showed its appreciation for their contributions with large colorful banners in the outfield. As a bonus, Bolla Market, Jake’s 58 and Breslin Realty’s branding also brighten up the area. Read more

Truck Graphics

5 Clues You’ve Picked The Right Sign Company For Your Vehicle Graphics Project

If you’ve been thinking of a full wrap for your Mobile Salon RV, branding your car, tricking out your motorcycle, or outfitting your fleet of box trucks – we’ve got some helpful tips for you. We’ve heard too many sad stories from our customers about ways they’ve been burned by other companies. So how do you know if you’ve found a reliable vehicle wrap installer to trust with your car, truck or van wrap?

#1 – A Good Sign Company will Respond, and be Forthcoming With Information.
Two thirds of sign companies don’t respond at all to new customer queries for vehicle wraps. You have every reason to expect immediate answers, and any respectable sign company will take a consultative approach to help solve problems. If they try to sell you stuff you don’t want, move on.

#2 – An Honest Sign Company will Explain Their Quote.
Vehicle graphics projects don’t readily lend themselves to “one size fits all” pricing, so the quote should include a detailed scope of work. A vehicle graphics project often includes the marketing and design phase, the specification of materials, measuring and pricing, removal of existing graphics, printing and laminating, and installation – each with their own custom issues. Your sign professional should discuss all of these with you to get an accurate price.

#3 – A Reputable Sign Company will Handle The Whole Job, And Welcome You Onto Their Premises.
There is a high demand for vehicle wraps and a shortage of qualified wrap experts. Many sign shops outsource their wrap projects to installers that work for several different shops, so make sure the party you’re dealing with is well equipped and takes full accountability for the job.

#4 – A Reliable Sign Company will Explain The Warranty Clearly And Stand By Their Promises.
3M, Avery and Hexis manufacture the best quality materials available. But weather, storage conditions, and driving conditions affect how well even the highest quality wrap will perform over time. Many sign companies make blanket 10 year performance claims, which they may not be prepared to back up if they don’t take actual conditions into consideration. Make sure you have the right expectations about how the sides of your vehicle will look after years of sun and weather vs. the direct rays of the sun on horizontal surfaces. Ask your sign resource about what you can do to make sure your graphics continue to look stunning, and exactly how they intend to fulfill claims made in their warranty.

#5 – A Knowledgeable Sign Company will Use Approved Overlaminate that is Compatible with the Wrap Film.
Many companies will save money by not overlaminating their wraps, or using a budget overlaminate. You may not be able to see the difference when you come to pick up your truck or fleet and provide final payment, as any fresh install will always look dashing. But a few months of road wear and exposure to sun and rain will do damage even on the excellent latex Inks that the best print operators use for digital wraps. Reputable companies will use a cast optically clear overlaminate that is compatible with the cast vinyl they are printing on. There are exceptions –certain non-printed “color change” wraps using specialty materials do not require laminate. Ask your company to show you the Vinyl Manufacturer’s Specification Sheet.

It’s always exciting to see your new fleet or vehicle dressed up to show off your brand. With proper attention given to intended usage, specifications and processes prior to the install, you can be assured that the integrity of your colors and finish stand up to weathering and daily use, for years to come.

Please feel free to contact us if you have questions about these 5 points, or anything we may not have covered in this article. Join this conversation, or call Signwave at 631-761-9292, and we’ll make sure your install does not become one of those sad stories.

 

Vehicle wrap

Street Wise Branding: Six Ways Vehicle Wraps Accelerate Sales.

Advertising your business on your car, truck or van generates an average of 600 impressions per mile driven.

In heavy traffic and on busy roads, that number is easily quadrupled! Not to mention the additional awareness it generates while parked at your facility or customers’ locations. With advancements in materials science, and availability of latex printing technologies, vehicle graphics are quickly becoming among the most popular methods of branding for businesses. Let’s look at six reasons why:

1-Reach – 50,000  to 100,000 of your local prospects will see your brand each day, month after month.

2-Tireless member of your sales force – No need to pay for advertising month after month – with a vehicle wrap pay once and you’re good for up to ten years.

3-Effortless Selling – No more cursing your fate when you are stuck in traffic – you will be delighted at the opportunity for extending your brand message to the captive audience around you!

4-Big Company Image – Two or three vehicles will give the appearance of a fleet of 50 when your customers see them multiple times a month on their regular routes.

5-Mobile Site Signage – A box truck or van is a fantastic billboard when it is parked roadside at your parking lot.

6-The Wow Factor – A great vehicle design will amaze and delight. Check out some examples in our gallery or call us at 631-761-9292 and we’ll show you how.

Ready to get started? You may want to check out 5 Clues You’ve Picked The Right Sign Company For Your Vehicle Graphics Project before you begin.

Routed and Carved Sign Panels Make a Lasting Impression

Post and Panel sign with carved lettering and digitally printed graphics

Post and Panel sign for Malverne, NY school property with carved lettering and digitally printed graphics

Masonry and a routed and painted sign panel combine to provide a solid presence, identifying your school, institution or public area. Malverne UFSD administration had already worked with Signwave to create beautiful sandblasted plaques for their Administration Building, High School and podiums. They brought us back to recognize their Middle School, Intermediate School and Primary School for their being awarded “Blue Ribbon” status. After a planning session with the Malverne UFSD team, Signwave came back with a similar design for all three schools to assure a unified look for their district.

Carved, painted sign, with digitally printed graphics for the crest

Red brick posts support a carved, painted sign, with digitally printed graphics for the crest

Masonry is a popular medium for sign pillars – in this case, classic stacked stone – but they could be rendered of brick, PVC, wood, steel or even foam. Steel rails were inserted between the pillar courses to assure a substantial connection that would withstand the elements. Between the rails we mounted two sign panels, made of thick PVC.

This is where the Signwave design expertise shows its value. We routed the main panel into a classic shape to match the brand that the institution wants to convey – a classic, reliable institution that will serve the community for many decades. We carved the school names into the panel, and painted them blue and white to match the colors of the district. We printed their crest on digital media, using our latex print technology, and overlaminating to assure the colors wouldn’t fade.

After professionally mounting the panels to the rails, the signs were ready to greet all of Malverne’s students, staff and visitors. Signwave is proud to have been selected to create the public image of this school district!

sand blast stencil

Sandblasted Signs For Schools – What A Relief!

The Malverne Union Free School District had a new Administration team that agreed that a facelift was due. A new logo was designed, and they needed to update their building and podium signage to reflect their new look. After perusing our website, Signwave got the call.

The Signwave design team worked closely with them to define those sections of the logo to be raised or recessed, discuss textures and paint techniques, and mounting options. Then it was off to fabrication.

Painted sandblasted sign showing HDU substrate

Bold colors on a sandblasted sign

Sandblasting is one of several techniques used to create beautiful dimensional signs that can stand up to the elements. For this project, a block of High Density Urethane (HDU) was sawn and routed to size and shape. A vinyl mask was created to block off those areas not to be abraded by the blasting material, and the material (“sand”) was selected to provide the proper texture and density. The substrate was positioned in a protective booth and our skilled craftspeople blasted away.

Medallion sign

Medallion sign represents local school pride

After a perfect relief was achieved, it was off to the paint shop. Like many companies and organizations, color matching to their logo specifications was critical. After two coats of paint and two coats of polyurethane, it was handed off to our installation crew, just in time for graduation ceremonies. The four schools in the district were all looking their best with brand new dimensional signs, that will last for many years to come.

sand blasted sign

Modern techniques, traditional style

After that success, we followed up with more sandblasted signs for the District – a crest for the outside of their administration building, and a giant 7’ diameter crest for the High School. We also provided carved and routed monument signs for each of their school buildings, but that’s a story for another blog post.

Let’s talk about ways to show your school pride in signs.
Drop us a line or call 631-761-9292 to arrange a consultation.

 

lobby sign

Is Dimensional Signage Right For Your Lobby?

We get many requests from companies in need of lobby signs with their logo. Some are moving to new office space, others are looking to upgrade their existing lobby signs. We’re always glad to discuss their concepts, answer their questions, and make recommendations.

Dimensional lettering mounted over custom wallpaper

Dimensional letters can be mounted over custom wallpaper

A look at our gallery will show that there are a multitude of material options and styles to choose from. One option is custom wallpaper with the company logo incorporated directly into the design. Logos can be rendered in vinyl directly to a painted wall. Alternatively, a glass, acrylic, metal or wood panel can be mounted to the wall and flat vinyl of various colors, textures and sheens can be applied to it.

The most popular option is to render the logo with dimensional letters and logo shapes. These can be fabricated from acrylic, PVC, metal, wood or various other materials. They can have various finishes – gloss or matte, metallic or clear, wood grain – the imagination is the limit. The dimensional characters can be mounted flush to the wall, separated from the wall on spacers, or mounted to a backer panel made of an equally dizzying variety of material and shape choices.

dimensional lettering close-up

Depending on the material chosen, the narrowest stroke width is about equal to the thickness of the material.

In order to render a logo as a dimensional object, the letters must have an adequate minimum thickness (or “stroke width”) to be manufacturable. Even the most precise laser cutter or strongest acrylic will have challenges with certain designs. Depending on the material chosen, the narrowest stroke width is about equal to the thickness of the material. Thus, if you wanted to render a logo in ½” acrylic, consider that the minimum line width should be ½” as well.

But what if your company logo includes thin, delicate lines? There are still dimensional options available. Logos can be routed, engraved or carved in relief – on metal, wood, acrylic or PVC. A skilled and creative signmaker is up to the challenge of creating even the most challenging designs in a dimensionality that will upgrade your office lobby instantly.

Let’s talk about what works best for your logo in the interior space of your lobby. Drop us a line or call 631-761-9292 to arrange a consultation.

 

grand “lightning” logo rendered spectacularly in window perf

Signage Speaks Volumes for a Distributor in Islandia NY

If Your Walls And Windows Could Talk, What Story Would They Tell?

When Helios Tattoo, a manufacturer and distributor of premium inks, needles and supplies to the tattoo trade moved into their new headquarters in Islandia, NY, they wanted to make sure that their lobby, showroom and offices broadcast their brand to all visitors. That’s where Signwave’s specialties lie – in truly custom and unique brand identity designs for corporate environments.

Projects for the Helios headquarters include custom wall treatments

Projects for the Helios headquarters include wall treatments, lobby signage, window and door graphics, warehouse signage, and vehicle graphics.

We started with an overall consultation to understand what they were hoping to achieve with this project. We knew that we needed to provide wall wraps for their tattoo studio, window graphics to make an exterior impression, and a one-of-a-kind lobby wall. We broke the project into separate phases and deliverables to assure that the customer was satisfied with each sub-project before moving onto the next.

Phase 1 was the wall wraps. We worked closely with the Helios designers to create the image files that would show their brand at its best. We selected a matte calendared vinyl for the walls that we laminated with luster overlam to minimize glare under the studio lights but still make the images pop. Only seven days after design approval, their first guest Pro Team artists were cheerfully creating their amazing body art in the newly-wrapped Helios Hideout.

Translucent etch vinyl and white cut vinyl achieve maximum visibility.

Translucent etch vinyl and white cut vinyl achieve maximum visibility.

Next came the doors and windows. The front door obviously needed to present their logo to the public, attractively and with maximum visibility. We used a combination of translucent etch vinyl and white cut vinyl to achieve this. With printed color logos on their other doors, they were ready to move on to the grand “lightning” logo, rendered spectacularly in window perf. Window perf is a perforated adhesive vinyl that is perfect for office window treatments. It permits light to enter (thus not blocking the view from inside) while providing a full graphical brand treatment for outside the building.

Phase 3 was completed last week. We brought a number of samples of various wall textures to their team for selection and they immediately settled on a dramatic faux wall texture of brown stones with grey grout. We needed a lobby sign that would create an unforgettable impression, so we created a PVC sign with embedded red LEDs to cast a halo effect on the wall behind. The result was an eye-popping, dramatic welcome to all Helios visitors.

Signwave’s team isn’t done yet. Additional projects for the Helios headquarters include wall treatments for the offices, warehouse signage, and vehicle graphics.
We’re delighted when customers are pleased with our creations!

PVC sign with red LEDs casts a halo effect on the wall.

PVC sign with embedded red LEDs casts a halo effect on the textured wall behind.

We’d love to help you design your interior and exterior spaces too.

Drop us a line or call 631-761-9292 to arrange a consultation.

Door signs for both wayfinding and information at Long Island location.

Multi-Purpose Signs: Visibility and Wayfinding

What better way to let visitors and customers know how to find your new business than by posting a big beautiful sign on your door? And what if you have multiple doors?

Opaque door signage for privacy inside, information outside Suffolk County location.

Opaque door signage provides privacy inside, important information outside this Suffolk County location.

Recco Home Care in Suffolk County recently moved into a new office suite with multiple entrances to the parking lot. They consulted our sign shop to make sure that not only were they visible to the neighborhood, but that everyone knew which entrance to use.

Signwave recommended printed “window perf” signs on the glass doors. Window Perf is a fantastic material for providing full-surface signage that also permits light to come through so insiders can see through to the outside. It is available in different grades, that vary by the amount and size of the perforations, the color of the adhesive side, and the expected longevity. For Recco, we were able to clearly mark the customer entrance and the Training Room entrance, but also use the other door surfaces to direct customers to the correct door to use.

For extra visibility we added some cut vinyl window graphics that featured their logo and a description of the services they provide.

Grand Opening banner at new Suffolk location

Grand Opening banner at new Suffolk County location aids recruitment.

And to top it all off, a roof banner announced their Grand Opening for all to see. The outdoor signage not only called attention to the company’s arrival in the neighborhood, but also provided the phone number and web address, as well as information about the free training program. Because of windy winter conditions, this was printed on mesh fabric with reinforced webbing all around.

Now the neighborhood not only knows they are there, but knows how to enter. We also helped them spread the word about new employment opportunities in the Long Island community. Welcome Recco Home Care!

Front Door and window signs on Suffolk County building

Consistent branding with variable messaging makes it clear what Recco offers and how to reach them.

Window Perf is a translucent material available in different grades, that vary by the amount and size of the perforations, the color of the adhesive side, and the expected longevity. We’ll be glad to arrange a meeting to show you samples and discuss how this material can be used in combination with banners or other exterior signage to solve your wayfinding and visibility challenges.

Custom street signs

Custom Street Signs Enhance Community Aesthetics

Country Pointe, a distinctive Long Island community, needed to replace street signs that were faded and illegible at worst; pedestrian at best. The Board Of Directors was looking not just to replace the signage but to upgrade the look and feel of the suburban landscape. By the time they found Signwave, they were nearly exasperated. It had been hard to find a sign company that would take their vision seriously. The Signwave team listened with an open mind and found solutions that looked and worked as well as they had imagined.

“The neighborhood looks so much more beautiful now, thanks to Dan and & folks at Signwave…I don’t think anyone on the Board or who lives here could be happier! I am so pleased how our work together went and I am so thrilled with the results!  – Audra B., Country Pointe, Melville

Don’t let any sign company sell you designs that fall short of your vision. Your neighborhood pride commands respect at Signwave.  Schedule a site analysis and we’ll be glad to explore unique signage solutions with you.

Using color to identify subsidiaries in dimensional lettering

Building Client Confidence Through Office Signs

When the financial services organization The WizdomOne Group was moving into a new office suite in Islandia, New York, they wanted to create a reception area and conference room that cemented an impression of excellence in their visitors’ minds. They worked with a commercial interior designer for their furniture and carpeting, and called in Signwave to coordinate wall treatments and signage with their selected color palette. Signwave designed three separate areas of focus:

A reception desk backsplash sign.

Dimensional signs add a look of distinction to any professional office space. We recreated their logo on acrylic and metallic letters and shapes, and mounted them on spacers. We created a faux wood backer panel to give the whole welcome area a professional and luxurious touch.

A coordinated wall treatment for the lobby.

One challenge this company presented us with is how to show the four separate entities that were under their umbrella organization. We accomplished this by creating a wall treatment with acrylic stud-mounted letters, all in black, with one letter in the color of that subsidiary. Uniting them was a custom wallpaper treatment with a subtle print of their logo underlying it all.

Custom wallpaper for the conference room.

We brainstormed with the customer regarding what brand impression they wished to create, and developed a series of designs for their approval. All agreed that this custom “dictionary definition” look made the perfect impact. Our color managed print process created the image on textured wallpaper, in subtle shades of grey.

Visitors to their office are continually impressed with the beautiful signs that Signwave created for this new office space. Call us at 631-761-9292 for a free consultation to see how we might help boost your visitors’ confidence.

 

Lobby Sign for Long Island Tech Company

Lobby Signs In Line with Business Technology

Design and materials compliment one another in this bright contemporary business sign.

A glossy acrylic logo with dimensional lettering set the tone in the reception area for this forward-thinking company. We followed the contour of the gel-effect iconography to make it pop, with just the right color and contrast.

Vinyl graphics and lettering for the door reinforce the brand identity and welcome visitors, while allowing people entering and leaving to see through the glass.

The signage helps make the brand memorable.

Computer-Aided routing followed by hand-crafted finishing give a clean look to this company’s corporate ID signage in the reception area and on the glass door.

Aluminum and acrylic business property sign

Integrating Business Signage with the Landscape

Designatronics, a designer and manufacturer of high quality mechanical components, recently consolidated its operations at 250 Duffy Ave., one of the largest industrial buildings in Hicksville.

With frequent customer visits to their plant, and scores of deliveries every week, they needed point of entry signs that would show visitors and vendors where they are, and which entrances to use.

Signwave handled the entire installation project from permits to polish. If you’re consolidating, relocating, or establishing a new location, ask us what you need to know to make it easy to navigate your business property access.

Read more about office and campus signage, see more samples, or schedule an on-site review of your business facility.

The new architectural signs, made of aluminum and acrylic, provide the level of prestige that properly reflects their brand.