We have created signage for so many of Hauppauge High School’s performing arts programs, events, departments and clubs, that it was with great pleasure we took on the project to decorate their halls with banners. The new principal, Christopher Cook, called us in to create the designs for a series of inspirational quotes hand picked by the staff. And using banners was the right choice for this new branding project.
Does your office need to keep its information confidential but doesn’t want to sacrifice the natural lighting that large windows provide? Perhaps you want to insulate your storefront from harsh sunlight or the glare of headlights shining through the window? Privacy vinyl can do that job for you. Also known as “etch vinyl,” it can serve multiple purposes in signage. Here are some ways privacy vinyl can help your business or establishment: Read more
Signs give communities their flavor. Whether it be Golden Arches, Wall Drug or The Happiest Place On Earth, a great sign can make your location iconic. When a sign has reached that level, it’s transcended solely promoting a business’ brand. It’s now part of the area’s scenery, promoting the community as a whole. It represents the locals there, who have in turn accepted the sign and the brand in their daily lives, perhaps even made it a part of their identity. In short, the signage has won people’s hearts and minds.
So, how does a sign attain this coveted state? Here are some factors that add up to create an iconic sign: Read more
“Close Enough” isn’t good enough when it comes to your brand. Good signage has to match a business’ brand — everything from the establishment’s overall aesthetics, to the packaging, even their ad campaigns. If signage and branding don’t match, then recognizability will suffer as a result. A sign might be highly visible, but it won’t “click,”if it doesn’t connect with the product or business. But when it’s done right, when the sign colors and style match the brand, your signage will stand out and bring the customers in.
Signs are how a business or establishment conveys its branding to the world and attracts potential customers. Done right, a good sign will project a brand to new heights of visibility and contribute to a bustling business. Done wrong, a bad sign will undermine a brand, diminish people’s confidence in a business or just do nothing to promote it, resulting in tepid or even lessened sales.
How can signs have such an effect?
Because signs send messages, that’s why. Here’s some advice on making a sign that’ll do just that: Read more
Beauty services need beautiful signage, like this privacy window treatment we provided for The Valon Salon. The Hauppauge establishment had their salon windows enhanced with a coating of highly reflective, double gold metallicized vinyl. What results is signage that stands out with its strategic placement – a real plus in the competitive Long Island salon ecosystem.
Look Good & Stand Out with a Window Treatment
It is a great way to spruce up your establishment’s window with some slick signage. The glass surface is transformed to reinforce the business’ branding and aesthetic. It also physically reinforces windows and protects them from scratches by providing a protective layer over the glass. That layer can also block out glaring light, whether it’s from the sun or from vehicle headlights.
Window treatments eye catching and help make customers comfortable indoors, which is invaluable for establishments that require relaxing atmospheres – such as spas or cafes. They’re also easy to install, so that’s a win-win! Want to get your establishment’s windows treated? Contact us for a consultation to determine how to best meet your signage needs.
About the Client
The Valon is where customers can give themselves the gift of relaxation, “where wanderlust & beauty are close to home.”
It all starts with the initial call. If a customer knows exactly the sign they need for their business or organization, great. We will take the requirements, create a proposal, and we’re on our way. But sometimes our customers rely on our expertise to help them create the right signage.
So we hope for your patience while we ask questions about your business, your challenges, and your goals. We need get to know our clients in order to make signage that will best suit them. After all, a sign isn’t just there to look pretty. It’s there to project a business’ identity, which is an intangible value that has a massive impact on any enterprise’s performance. That’s the significance of branding and a well-made sign is a key part of that. Read more
The Village of Islandia Baseball Field was built to honor the first responders of the 9/11 attacks. Signwave was honored to be asked to participate in the Grand Opening.
Several local businesses helped with the initiative by pitching in for its construction. The Village showed its appreciation for their contributions with large colorful banners in the outfield. As a bonus, Bolla Market, Jake’s 58 and Breslin Realty’s branding also brighten up the area. Read more
If you’ve been thinking of a full wrap for your Mobile Salon RV, branding your car, tricking out your motorcycle, or outfitting your fleet of box trucks – we’ve got some helpful tips for you. We’ve heard too many sad stories from our customers about ways they’ve been burned by other companies. So how do you know if you’ve found a reliable vehicle wrap installer to trust with your car, truck or van wrap?
#1 – A Good Sign Company will Respond, and be Forthcoming With Information.
Two thirds of sign companies don’t respond at all to new customer queries for vehicle wraps. You have every reason to expect immediate answers, and any respectable sign company will take a consultative approach to help solve problems. If they try to sell you stuff you don’t want, move on.
#2 – An Honest Sign Company will Explain Their Quote.
Vehicle graphics projects don’t readily lend themselves to “one size fits all” pricing, so the quote should include a detailed scope of work. A vehicle graphics project often includes the marketing and design phase, the specification of materials, measuring and pricing, removal of existing graphics, printing and laminating, and installation – each with their own custom issues. Your sign professional should discuss all of these with you to get an accurate price.
#3 – A Reputable Sign Company will Handle The Whole Job, And Welcome You Onto Their Premises.
There is a high demand for vehicle wraps and a shortage of qualified wrap experts. Many sign shops outsource their wrap projects to installers that work for several different shops, so make sure the party you’re dealing with is well equipped and takes full accountability for the job.
#4 – A Reliable Sign Company will Explain The Warranty Clearly And Stand By Their Promises.
3M, Avery and Hexis manufacture the best quality materials available. But weather, storage conditions, and driving conditions affect how well even the highest quality wrap will perform over time. Many sign companies make blanket 10 year performance claims, which they may not be prepared to back up if they don’t take actual conditions into consideration. Make sure you have the right expectations about how the sides of your vehicle will look after years of sun and weather vs. the direct rays of the sun on horizontal surfaces. Ask your sign resource about what you can do to make sure your graphics continue to look stunning, and exactly how they intend to fulfill claims made in their warranty.
#5 – A Knowledgeable Sign Company will Use Approved Overlaminate that is Compatible with the Wrap Film.
Many companies will save money by not overlaminating their wraps, or using a budget overlaminate. You may not be able to see the difference when you come to pick up your truck or fleet and provide final payment, as any fresh install will always look dashing. But a few months of road wear and exposure to sun and rain will do damage even on the excellent latex Inks that the best print operators use for digital wraps. Reputable companies will use a cast optically clear overlaminate that is compatible with the cast vinyl they are printing on. There are exceptions –certain non-printed “color change” wraps using specialty materials do not require laminate. Ask your company to show you the Vinyl Manufacturer’s Specification Sheet.
It’s always exciting to see your new fleet or vehicle dressed up to show off your brand. With proper attention given to intended usage, specifications and processes prior to the install, you can be assured that the integrity of your colors and finish stand up to weathering and daily use, for years to come.
Please feel free to contact us if you have questions about these 5 points, or anything we may not have covered in this article. Join this conversation, or call Signwave at 631-761-9292, and we’ll make sure your install does not become one of those sad stories.
Advertising your business on your car, truck or van generates an average of 600 impressions per mile driven.
In heavy traffic and on busy roads, that number is easily quadrupled! Not to mention the additional awareness it generates while parked at your facility or customers’ locations. With advancements in materials science, and availability of latex printing technologies, vehicle graphics are quickly becoming among the most popular methods of branding for businesses. Let’s look at six reasons why:
1-Reach – 50,000 to 100,000 of your local prospects will see your brand each day, month after month.
2-Tireless member of your sales force – No need to pay for advertising month after month – with a vehicle wrap pay once and you’re good for up to ten years.
3-Effortless Selling – No more cursing your fate when you are stuck in traffic – you will be delighted at the opportunity for extending your brand message to the captive audience around you!
4-Big Company Image – Two or three vehicles will give the appearance of a fleet of 50 when your customers see them multiple times a month on their regular routes.
5-Mobile Site Signage – A box truck or van is a fantastic billboard when it is parked roadside at your parking lot.
6-The Wow Factor – A great vehicle design will amaze and delight. Check out some examples in our gallery or call us at 631-761-9292 and we’ll show you how.
Ready to get started? You may want to check out 5 Clues You’ve Picked The Right Sign Company For Your Vehicle Graphics Project before you begin.
Masonry and a routed and painted sign panel combine to provide a solid presence, identifying your school, institution or public area. Malverne UFSD administration had already worked with Signwave to create beautiful sandblasted plaques for their Administration Building, High School and podiums. They brought us back to recognize their Middle School, Intermediate School and Primary School for their being awarded “Blue Ribbon” status. After a planning session with the Malverne UFSD team, Signwave came back with a similar design for all three schools to assure a unified look for their district.
Masonry is a popular medium for sign pillars – in this case, classic stacked stone – but they could be rendered of brick, PVC, wood, steel or even foam. Steel rails were inserted between the pillar courses to assure a substantial connection that would withstand the elements. Between the rails we mounted two sign panels, made of thick PVC.
This is where the Signwave design expertise shows its value. We routed the main panel into a classic shape to match the brand that the institution wants to convey – a classic, reliable institution that will serve the community for many decades. We carved the school names into the panel, and painted them blue and white to match the colors of the district. We printed their crest on digital media, using our latex print technology, and overlaminating to assure the colors wouldn’t fade.
After professionally mounting the panels to the rails, the signs were ready to greet all of Malverne’s students, staff and visitors. Signwave is proud to have been selected to create the public image of this school district!
The Malverne Union Free School District had a new Administration team that agreed that a facelift was due. A new logo was designed, and they needed to update their building and podium signage to reflect their new look. After perusing our website, Signwave got the call.
The Signwave design team worked closely with them to define those sections of the logo to be raised or recessed, discuss textures and paint techniques, and mounting options. Then it was off to fabrication.
Sandblasting is one of several techniques used to create beautiful dimensional signs that can stand up to the elements. For this project, a block of High Density Urethane (HDU) was sawn and routed to size and shape. A vinyl mask was created to block off those areas not to be abraded by the blasting material, and the material (“sand”) was selected to provide the proper texture and density. The substrate was positioned in a protective booth and our skilled craftspeople blasted away.
After a perfect relief was achieved, it was off to the paint shop. Like many companies and organizations, color matching to their logo specifications was critical. After two coats of paint and two coats of polyurethane, it was handed off to our installation crew, just in time for graduation ceremonies. The four schools in the district were all looking their best with brand new dimensional signs, that will last for many years to come.
After that success, we followed up with more sandblasted signs for the District – a crest for the outside of their administration building, and a giant 7’ diameter crest for the High School. We also provided carved and routed monument signs for each of their school buildings, but that’s a story for another blog post.
Let’s talk about ways to show your school pride in signs.
Drop us a line or call 631-761-9292 to arrange a consultation.
We get many requests from companies in need of lobby signs with their logo. Some are moving to new office space, others are looking to upgrade their existing lobby signs. We’re always glad to discuss their concepts, answer their questions, and make recommendations.
A look at our gallery will show that there are a multitude of material options and styles to choose from. One option is custom wallpaper with the company logo incorporated directly into the design. Logos can be rendered in vinyl directly to a painted wall. Alternatively, a glass, acrylic, metal or wood panel can be mounted to the wall and flat vinyl of various colors, textures and sheens can be applied to it.
The most popular option is to render the logo with dimensional letters and logo shapes. These can be fabricated from acrylic, PVC, metal, wood or various other materials. They can have various finishes – gloss or matte, metallic or clear, wood grain – the imagination is the limit. The dimensional characters can be mounted flush to the wall, separated from the wall on spacers, or mounted to a backer panel made of an equally dizzying variety of material and shape choices.
In order to render a logo as a dimensional object, the letters must have an adequate minimum thickness (or “stroke width”) to be manufacturable. Even the most precise laser cutter or strongest acrylic will have challenges with certain designs. Depending on the material chosen, the narrowest stroke width is about equal to the thickness of the material. Thus, if you wanted to render a logo in ½” acrylic, consider that the minimum line width should be ½” as well.
But what if your company logo includes thin, delicate lines? There are still dimensional options available. Logos can be routed, engraved or carved in relief – on metal, wood, acrylic or PVC. A skilled and creative signmaker is up to the challenge of creating even the most challenging designs in a dimensionality that will upgrade your office lobby instantly.
Let’s talk about what works best for your logo in the interior space of your lobby. Drop us a line or call 631-761-9292 to arrange a consultation.
If Your Walls And Windows Could Talk, What Story Would They Tell?
When Helios Tattoo, a manufacturer and distributor of premium inks, needles and supplies to the tattoo trade moved into their new headquarters in Islandia, NY, they wanted to make sure that their lobby, showroom and offices broadcast their brand to all visitors. That’s where Signwave’s specialties lie – in truly custom and unique brand identity designs for corporate environments.
We started with an overall consultation to understand what they were hoping to achieve with this project. We knew that we needed to provide wall wraps for their tattoo studio, window graphics to make an exterior impression, and a one-of-a-kind lobby wall. We broke the project into separate phases and deliverables to assure that the customer was satisfied with each sub-project before moving onto the next.
Phase 1 was the wall wraps. We worked closely with the Helios designers to create the image files that would show their brand at its best. We selected a matte calendared vinyl for the walls that we laminated with luster overlam to minimize glare under the studio lights but still make the images pop. Only seven days after design approval, their first guest Pro Team artists were cheerfully creating their amazing body art in the newly-wrapped Helios Hideout.
Next came the doors and windows. The front door obviously needed to present their logo to the public, attractively and with maximum visibility. We used a combination of translucent etch vinyl and white cut vinyl to achieve this. With printed color logos on their other doors, they were ready to move on to the grand “lightning” logo, rendered spectacularly in window perf. Window perf is a perforated adhesive vinyl that is perfect for office window treatments. It permits light to enter (thus not blocking the view from inside) while providing a full graphical brand treatment for outside the building.
Phase 3 was completed last week. We brought a number of samples of various wall textures to their team for selection and they immediately settled on a dramatic faux wall texture of brown stones with grey grout. We needed a lobby sign that would create an unforgettable impression, so we created a PVC sign with embedded red LEDs to cast a halo effect on the wall behind. The result was an eye-popping, dramatic welcome to all Helios visitors.
Signwave’s team isn’t done yet. Additional projects for the Helios headquarters include wall treatments for the offices, warehouse signage, and vehicle graphics.
We’re delighted when customers are pleased with our creations!
What better way to let visitors and customers know how to find your new business than by posting a big beautiful sign on your door? And what if you have multiple doors?
Recco Home Care in Suffolk County recently moved into a new office suite with multiple entrances to the parking lot. They consulted our sign shop to make sure that not only were they visible to the neighborhood, but that everyone knew which entrance to use.
Signwave recommended printed “window perf” signs on the glass doors. Window Perf is a fantastic material for providing full-surface signage that also permits light to come through so insiders can see through to the outside. It is available in different grades, that vary by the amount and size of the perforations, the color of the adhesive side, and the expected longevity. For Recco, we were able to clearly mark the customer entrance and the Training Room entrance, but also use the other door surfaces to direct customers to the correct door to use.
For extra visibility we added some cut vinyl window graphics that featured their logo and a description of the services they provide.
And to top it all off, a roof banner announced their Grand Opening for all to see. The outdoor signage not only called attention to the company’s arrival in the neighborhood, but also provided the phone number and web address, as well as information about the free training program. Because of windy winter conditions, this was printed on mesh fabric with reinforced webbing all around.
Now the neighborhood not only knows they are there, but knows how to enter. We also helped them spread the word about new employment opportunities in the Long Island community. Welcome Recco Home Care!
Country Pointe, a distinctive Long Island community, needed to replace street signs that were faded and illegible at worst; pedestrian at best. The Board Of Directors was looking not just to replace the signage but to upgrade the look and feel of the suburban landscape. By the time they found Signwave, they were nearly exasperated. It had been hard to find a sign company that would take their vision seriously. The Signwave team listened with an open mind and found solutions that looked and worked as well as they had imagined.
“The neighborhood looks so much more beautiful now, thanks to Dan and & folks at Signwave…I don’t think anyone on the Board or who lives here could be happier! I am so pleased how our work together went and I am so thrilled with the results! – Audra B., Country Pointe, Melville
When the financial services organization The WizdomOne Group was moving into a new office suite in Islandia, New York, they wanted to create a reception area and conference room that cemented an impression of excellence in their visitors’ minds. They worked with a commercial interior designer for their furniture and carpeting, and called in Signwave to coordinate wall treatments and signage with their selected color palette. Signwave designed three separate areas of focus:
A reception desk backsplash sign.
Dimensional signs add a look of distinction to any professional office space. We recreated their logo on acrylic and metallic letters and shapes, and mounted them on spacers. We created a faux wood backer panel to give the whole welcome area a professional and luxurious touch.
A coordinated wall treatment for the lobby.
One challenge this company presented us with is how to show the four separate entities that were under their umbrella organization. We accomplished this by creating a wall treatment with acrylic stud-mounted letters, all in black, with one letter in the color of that subsidiary. Uniting them was a custom wallpaper treatment with a subtle print of their logo underlying it all.
We brainstormed with the customer regarding what brand impression they wished to create, and developed a series of designs for their approval. All agreed that this custom “dictionary definition” look made the perfect impact. Our color managed print process created the image on textured wallpaper, in subtle shades of grey.
Visitors to their office are continually impressed with the beautiful signs that Signwave created for this new office space. Call us at 631-761-9292 for a free consultation to see how we might help boost your visitors’ confidence.
Design and materials compliment one another in this bright contemporary business sign.
A glossy acrylic logo with dimensional lettering set the tone in the reception area for this forward-thinking company. We followed the contour of the gel-effect iconography to make it pop, with just the right color and contrast.
Vinyl graphics and lettering for the door reinforce the brand identity and welcome visitors, while allowing people entering and leaving to see through the glass.
The signage helps make the brand memorable.
Designatronics, a designer and manufacturer of high quality mechanical components, recently consolidated its operations at 250 Duffy Ave., one of the largest industrial buildings in Hicksville.
With frequent customer visits to their plant, and scores of deliveries every week, they needed point of entry signs that would show visitors and vendors where they are, and which entrances to use.
Signwave handled the entire installation project from permits to polish. If you’re consolidating, relocating, or establishing a new location, ask us what you need to know to make it easy to navigate your business property access.
Multiple entrances. Long corridors that all look the same. Ongoing renovations and organizational changes.
How does a patient or visitor know which way to go? This is more than a matter of convenience in a healthcare facility. Visitors are already in a state of stress if they or a loved one are seeking treatment. It’s our responsibility to make the journey from their arrival to their destination as fast and frictionless as possible.
“We had a big problem with the visibility of the site signage at our Medical Center. Customers and visitors couldn’t figure out which entrance to use, and tenants were clearly unhappy,” explains Fran D, of the Northport Wellness Center. “We needed new directory signs both inside and outside our facility.”
Driving, walking, or waiting. Make it painless with well designed informative signage.
Let’s take a step back and define wayfinding in basic terms: a system of visual cues that guide visitors from point to point. This starts with vehicles approaching your property and finding the most efficient point of entry. It may end with a room number or other designation. It should guide the individual approaching your facility on his or her own, and also provide for safe efficient flow of traffic in crowded areas.
Directional signs, one step at a time.
In very large facilities, a common mistake is to try to list too much information in a single sign. Only the most pertinent information should be given at each intersection or point of decision-making. This technique, known as progressive disclosure, keeps the visitor from getting confused and eliminates wasted effort comprehending irrelevant information. At the same time, repetition is a good thing. Every 25 or 30 feet, it’s a good idea to remind people where they are and where they are headed.
Northport Wellness Center saw the benefits of updating their signage right away, and continues to evaluate and improve the flow of traffic throughout their facilities. “Signwave presented us with options and discussed materials and pricing, matched our color and design requirements,” said Fran. “We’ve since called them back for several other projects, and are very happy with their recommendations.”
With clearly visible signage at all entrances, well placed directional signs, legible designation and relevant information, we can improve productivity and enhance the patient experience. This means fewer missed or late appointments, less distraction among employees from visitors stopping to ask for directions, and ultimately, a higher rate of visitor satisfaction.
Let’s review a signage plan for your changing facility. Call Signwave at (631) 761-9292 to get started.
Have you ever gone down the wrong corridor in a hospital or office building? It’s frustrating, right? Imagine how it feels if your vision is impaired, if you are having trouble walking, or if you are already suffering from anxiety. The Americans with Disabilities Act (ADA) aims not only to ensure against discrimination, but also to avoid this kind of distress in public facilities.
Braille in the elevator? Absolutely. But it’s just a start.
Design your sign system to enable and empower all visitors.
Accessibility, even according to the law, is rather loosely defined. Any physical or mental impairment that substantially limits an individual from navigating your facility is considered under the ADA. Examples include standing, walking, speaking, breathing, seeing, hearing, learning, sitting, reading.
This applies to all kinds of signs: designation, means of egress, directional, and informational.
Both visual and tactile characteristics have impact. RV, or Raised Visual signs, can be tremendously helpful to someone whose vision is impaired and who may not read braille, including the chromatically challenged. Raised lettering can also help with lighting, as cast shadows counteract glare in changing daylight. Visual Only, or VO signs, are more vulnerable to lighting anomalies, but with consideration of surface finish and contrast we can maximize visibility and enhance the visitor experience.
While illumination, color, and contrast are important, viewing distance is also essential to consider. Font weight and size, the height at which signage is mounted, and the approachability of signs should be optimized for the widest possible range of readability.
Consistency is key — placement of signs should be predictable — but unique markers help to make sure the corridors don’t all look the same. Well placed murals, infographics or decorative motifs can help differentiate one hallway or building from another.
When your signage system guides, informs and assures the visitor, navigation is efficient and stress-free.
Let our expert team guide you in making your facility more accessible. Call Signwave at (631) 761-9292 to learn more.
For retailers, compelling signage makes all the difference in attracting customers all year round. Depending upon the location and the type of store, you can offer a new promotion every month – and signage designed with changing sales seasons in mind can make sure that there’s always a relevant offer on hand.
Let shoppers know you’re stocked
for the “Big Six”
A case in point is our customer Towers Flowers, in West Islip, NY. After we designed the windows and interior signage for their new location, they came to us for a solution for changeable signage to display the many seasons of flowers. The florist business is a particularly seasonal one, and we came up with designs for the “big six” annual flower events – Thanksgiving, Christmas, Valentine’s Day, Easter, Mothers’ Day, and Graduation. After developing designs for these, we developed promotional signage for year-round and “off season” events, like weddings, funerals, summer parties, and birthdays, to fill in the gaps.
Visual Merchandising that’s easy to change.
To assure ease of changing as one season ends and another begins, we printed these signs on translucent vinyl and installed them on flexible acrylic sheets that could be easily popped in and out of their existing window frames. The windows were supplemented with changeable banners installed on a strategic wall, facing oncoming traffic, to assure maximum visibility. The window signs and banners are saved and reused year after year.
Signwave can help change your retail signage from stale to seasonal. Give us a call at 631.761.9292 to make sure that potential customers know what you’ve got in store.
The Robert J. McMahon Children’s Center, part of the SCO Family of Services, is a residential center for children and adolescents with special needs. As part of their recent capital improvement program, they installed playground equipment throughout the grounds to provide a fun recreational outlet for their residents. The equipment went in without a hitch but one thing was missing – the signage to help ensure that the residents would enjoy a safe and injury-free environment.
Enter Signwave. We consulted with the facilities staff and did a complete site survey to determine the optimal placement, size, color, and content of all of the safety signage for their playground equipment throughout the property. We designed the iconography and text for maximum readability while assuring the look would be complementary to their existing site signage and branding.
We fabricated the signs using .040 aluminum with rounded corners to assure that there would be no sharp edges to snag on people or clothing. We printed with bright, long-lasting latex inks on calendared vinyl, and laminated it to assure protection against the harsh outdoor conditions. We acquired the specialty hardware needed to secure these signs to the chain link fences, posts and walls at the facility. Our installation crew was onsite and the project completed in a week from initial engagement.
Need to post rules for safety? Let’s make sure your signs take all of the details into consideration. Schedule an on-site review and ask us to review materials and mounting options with you.
Green Audit USA of Islandia, NY needed new graphics for the trucks that they use to perform energy audits for thousands of homes every year. They assess energy issues in the home or business, make recommendations for reducing energy loss, offer financing, and perform all related installation services.
They had an existing truck design but recently added a number of new services to their business, and revamped their brand to reflect their evolved offerings. The Signwave team created a new graphic design for the sides, rear, and front of the trailers, and lettering for the sides of the cabs. We worked closely with their marketing team to reflect the brand and assure that it was consistent with their other marketing materials, including website, print collateral, and ads.
Optically clear overlaminate asssures that colors stay bright and whites will not yellow.
After the design was finalized and approved, the job was handed over to fabrication. Because of the great number of rivets on these trucks, we selected a material that would easily stretch and conform to the surface. We printed the 54” wide panels on our HP Latex printer, and laminated each with optically clear overlaminate to assure that the colors would stay bright and the whites would not yellow for many years to come, even under harsh New York weather conditions.
The truck preparation was the most labor-intensive part of the job. We removed all of the old vinyl from each truck, using solvents, heat guns, scrapers, and old-fashioned elbow grease. We pointed out some challenging spots to the customer where existing body damage might show through.
Finally, the time came to install the new graphics. Our certified installation team was able to complete each truck in about six hours. We tiled the panels, taped them up to properly align and position the graphics, and peeled the adhesive backing back on each one. Our print material was forgiving – it has built-in microscopic air release channels so small air bubbles that might be introduced during installation can be squeegeed away in the expert hands of our install team. After final inspection, the customer was delighted with the new look of their fleet.
Microscopic air release channels allow small air bubbles to be squeegeed away in the expert hands of our install team.
If you drive on the roads of Long Island, you’re sure to notice The Green Audit USA fleet with its new graphics, sharing its brand to all while serving its customers.
For more information about truck graphics, and how we can extend your brand to your service vehicles, give Signwave a call at 631.761.9292, or complete the form below.
Signs are everywhere we look. Adhered to doors, windows, walls and floors. Hung from ceilings. Wrapped around cars, vans, trucks, boats, planes, skateboards and helmets. On poles in the ground, on brick walls, on edifices, on your desk or on your office building 600 feet off the ground.
Signs are there to tell you what to do, where to go, how to get there, and what the rules are. Signs are the most effective, yet least expensive, way to tell the world about your organization or business.
A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers. It is an opportunity to make a favorable first impression.
Most businesses, regardless of size, rely heavily on signs. On-premise signs tell people who you are and what you sell.
A sign is a critical piece of any business, and a good sign is a critical piece of a good business. We know that our customers are not sign experts, nor are we experts in our customers’ businesses. We will work closely with your team to create the right sign, using the right design, the right materials, on schedule, and on budget.
Is your business the one with the beautiful signs? A good outdoor sign is a form of landscape art. Not only will they attract customers to your door but they will build your standing in the community. Attractive signs that comply with community codes help convey an image of responsible citizenship. Signs transform your place of business into a landmark that everyone knows. We’ve all said things like “let’s meet outside Maria’s Taco Stand” or “it’s right across from Mickey’s Garage” because the signs of that business make it easy to find. They generate the word of mouth that establishes that business as a fixture in the neighborhood.
Good signage – even temporary signage – shows the world that you are for real, and that you are here to stay. Beautiful signs add beauty to the community. Ugly signs add clutter.
A sign’s beauty is reflected in its graphical design, in its materials, in its message, and in the quality of its workmanship. All four of these elements work together to make a business, organization or event rise above the clutter and be noticed for all the right reasons.
- Assure your signage plan complies with local standards and regulations;
- Recommend the most appropriate materials for the intended appearance, durability and budget;
- Design and revise proofs of the sign to assure satisfaction before fabrication begins;
- Print , build and fabricate the sign according to agreed materials and processes;
- Install the sign for long-lasting goodness.
We like to say that we make “the most beautiful signs our customers will allow.” Call us for your next sign project (631-761-9292) if you’re looking to add some beauty to your brand.
On a cold autumn morning the feeling of slipping one’s feet into a warm pair of socks is one of the most nurturing feelings there is. It warms your feet and your heart, and gives you the extra boldness to take on life’s challenges. Even warmer is to give that feeling to others who need it badly. And warmer still is a nice hearty bowl of soup to go with the giving.
Next Tuesday, Nov. 17th 2015 from Noon to 2pm, Signwave is hosting a business networking meeting at our office at 82 Bridge Rd in Islandia. As part of their ongoing “Sock Out Poverty” initiative, soup for all attendees is provided by Helen Zagaro of Starpromoz. Guests are asked to bring a new pair of warm socks, which will be donated to The INN, a great local organization that serves hungry and homeless Long Islanders in a dignified and respectful manner. We hope to warm the feet of a million Long Islanders through events like these. Head on over to their Facebook site to find more info about the initiative and register for the event. Hope to see you on Tuesday!
If you don’t know the answer to this old riddle ask your dad.
But here at Signwave, Long Island’s home for beautiful signage and displays, the answer is “when it’s a welcome mat!”
How do you welcome your customers, clients and guests? Can they find you? Does your door reinforce your brand? Does your door put them in the right frame of mind to transact business with your organization? Is it shabby, or is it professional?
So, you’ve got your business plan, your financing and your legal details all worked out. You’ve found the perfect location, negotiated your lease, and got your permits. You’ve spent weeks cleaning, painting, wiring, building, installing technology. Your Help Wanted signs are up. Congratulations! You are ready to welcome your first customers.
Or are you? How will they find you? How will they know who you are?
You know that you need killer signs. So call us.
When checking in on some of our Hauppauge restaurant customers at a local strip mall, we heard the hum of table saws emerging from a location we thought vacant. Popping our head into the papered-over glass door, we inquired about what was coming.
Much to our delight, we learned that Hauppauge was getting a new casual restaurant, the NishNosh Mediterranean Grill. After a brief discussion about what the owner was looking for in the way of signage, we returned with a proposal with our recommendations for materials and design, and a schedule. We clarified the local sign ordinances, filed all the permits, agreed upon the schedule, and just four weeks later their new marquee sign was up for all to see.
We took their logo and cast it in their preferred color palette. We color matched the trim cap (the edging that holds the plexi onto the letter face). We fabricated the aluminum letters and large swoosh, painted the aluminum to match the colors, then printed and applied the translucent custom printed and cut vinyl to the plexiglass. For the smaller letters, we went with 1/4″ plexiglass mounted on standoffs.
While the other restaurants in this strip mall use a raceway for their marquee sign (the channel letters are attached to a long aluminum box, which serves to feed electric service to each letter) the owner decided to flush mount the letters directly to the edifice.
We think it turned into one of the nicest signs in the neighborhood – do you agree?
We were also asked to provide menu boards, window signs, and wall graphics, and we devised a unique design for each that fits in beautifully with the existing design elements and furnishings. Welcome to the neighborhood NishNosh!
In the showcase of giant electric signs that is on display in Midtown Manhattan every night, there’s a new Top Banana. Tonight marks the debut of the largest array of kaleidoscopic glory ever to bejewel New York’s Times Square.
Taking over the entire block of Broadway between 45th and 46th St., tonight’s debut of the 8 story-tall, football field-long, 24 million pixel LED leviathan will feature a digital art exhibition by the Universal Everything studio. Starting on Thanksgiving, it will be taken over by Google, who purchased exclusive advertising rights at least until New Year’s Eve.
The sign’s owner, Vornado Realty Trust, is promoting this latest entry into the Pantheon of Ginormous Signs. But they are certainly not the first to demonstrate that when it comes to advertising, Size Matters. Here’s a rundown of some of the other giant signs that have, with varying degrees of success, outsized their message.
The Hollywood Sign is likely the first giant ad to come to mind. Built in 1923 by the Crescent Sign Company to promote a real estate development, the 45-foot tall sheet metal letters spelled “Hollywoodland” for over 350 feet across a mountaintop. Each letter was illuminated by a string of 8-watt light bulbs mounted on its face. Sign repair workers everywhere bow their heads in reverence at the mention of employee Albert Kothe, who was said to live in a shack at the base of the “Y” and was faced with the unenviable daily task of replacing these bulbs while suspended by wires from the top of each letter.
Subsequently, the electric bills were seen as superfluous and the wiring was stripped out. The “H” was demolished by a drunk driver who swerved into it, and the rest of the sign fell into general disrepair when the mountaintop became the site for an early FM radio station in the 1940s. In the postwar years, the Hollywood Chamber of Commerce took over ownership of the sign, knocked down the “LAND,” and watched it crumble further into erosion and decay.
In 1978 a number of civic-minded celebrities raised the funds to rehabilitate the sign, to where it proudly stands today, the Colossus of California.
Le Signe Énorme
Citroën made cool cars in 1920’s France, and to promote its brand of sweet styling and innovative suspension decided to go super sensationnel by renting out the Eiffel Tower for nine years, from 1925-1934. They emblazoned their logo along two sides of the tower, spanning the entire 300 meter height. Comprised of over a quarter-million light bulbs and 60 kilometers of cable, the sign was visible to Parisian suburbanites 100 kilometers away, and Charles Lindburgh is said to have used the light from this sign as a beacon during his famed transatlantic flight. Alas, the sign was extinguished when the company went bankrupt and couldn’t pay their electric bills, but was memorialized in postcards, newsreels, and in the Guinness Book of World Records.
King Kong Floppy
When the King of the Apes spent time in New York in the 1933 movie named for him, of course he had to visit the top of the magnificent newly-opened Empire State Building. But by the time the building’s 50th anniversary rolled around, the building had lost some of its brand luster. Enter Harry and Leona Helmsley, the building’s owners, with a brainstorm of gargantuan proportions – bring the gorilla back! This time as the mother of all inflatables.
Unfortunately the execution was not as stupendous as the concept. The 1 1/2-ton balloon arrived in a crate that wouldn’t fit into the elevator. The workers spent a day unpacking it and jamming it into the elevator, but apparently the big galoot suffered an injury in the process. When it was installed and inflated, New Yorkers shrugged when they noticed the sagging airbag, which was hurriedly removed due to the bent publicity.
The Mountainous Muffler Men
Standing broadly astride the path between the American commercial landscape and American Folklore stands Paul Bunyan, sturdy as a redwood tree, ready to fell twenty trees with one swing of his Humvee-sized axe. Though long a favorite character among lumberjacks, the exploits of Paul Bunyan rose to national recognition when promoted by William B. Laughead, who featured the character in pitches for the Red River Lumber Company in the early 1920’s. Promotional storybooks were distributed, and the now-emergent folk hero was subsequently found hawking dozens of products and services.
Enter the International Fiberglass company, who built giant molds of Paul Bunyan figures in various positions, and marketed them as attention-grabbing road signs. Within a decade, thousands of smiling plaid-shirted Bunyans were towering over small towns everywhere. Commonly known as “Muffler Men” (since they were posed holding a muffler), they also were used in the service of selling tires, hot dogs, in the Humble and Philips Petroleum franchises, and by Chambers of Commerce to promote their towns.
As production and shipping costs rose in the 1970s, the company was sold and subsequently closed. The valuable molds of these titans vanished into the aether of mergers, takeovers and salvage. But hundreds of these leviathans still stand as roadside attractions across America, many adapted to different characters with a coat of paint or new accessories, or still as Paul Bunyan originals, smiling down on us all, perhaps seeking out his blue ox Babe, or perhaps just wondering where all the trees went.
82 Bridge Rd. • Islandia, NY 11749 • 631-761-9292 • © Signwave, LLC