When your product and service offerings are changing to meet the fast pace of today’s business, one thing that might prevent you from purchasing signage is the fear of having to do it all over again within a few years, or even a few months. How do you stay current without breaking your budget?
Just take a walk through your local mall and notice how many retail stores are using silicone edge graphics, or SEGs. These are large, usually internally illuminated fabric display cabinets that grab your attention using bright colors, bold graphics, and lighting. And they change regularly, sometimes multiple times within a season. These displays are made up of three elements: a plastic or aluminum frame, strategically placed LED lights, and a dye-sublimated fabric print.
Dye sublimation is a process in which heat bonds ink into the fabric so that the color is bold and long-lasting. Your graphic is printed onto and INTO the fabric, and then a strip of silicone is sewn into the edge of the fabric. This silicone strip slides securely into a channel that runs around the outside edge of the frame, holding it firmly in place so the graphic is taut. The LEDs are permanently affixed to the inside of the frame, so connect the wiring to your electric feed and voila! Your sign is ready for display. There’s only a small sliver of frame visible around the edge, so your graphic takes center stage.
Why are these signs so popular? Changeability and price. Once you have your frame, updating your fabric graphic is as easy as sending a new art file over to Signwave (or having our experienced design staff create one for you). We’ll have a new graphic printed and ready to install in no time. Even better, it doesn’t take a sign professional to do the installation. You or a member of your staff can remove the old graphic and install the new one in a matter of minutes, saving you money.
As perfect as this technology is for retail, it works just as well for trade show graphics and office/showroom decor. An entire tradeshow display can be built from SEG signage, and it can be illuminated from behind the frame or using attached lighting at the top. After the show, the fabric can be removed and folded away, and the frames can be disassembled for compact, lightweight travel and storage. The graphics will last for years and are washable. Another option is to recess the frames into the walls of an office or showroom for an elegant and impressive way to showcase your products and services. Changing the graphics as your business evolves is simple.
Call Signwave and let’s discuss how you can integrate silicone-edge graphics into your marketing plan!