Aluminum and acrylic business property sign

Integrating Business Signage with the Landscape

Designatronics, a designer and manufacturer of high quality mechanical components, recently consolidated its operations at 250 Duffy Ave., one of the largest industrial buildings in Hicksville.

With frequent customer visits to their plant, and scores of deliveries every week, they needed point of entry signs that would show visitors and vendors where they are, and which entrances to use.

Signwave handled the entire installation project from permits to polish. If you’re consolidating, relocating, or establishing a new location, ask us what you need to know to make it easy to navigate your business property access.

Read more about office and campus signage, see more samples, or schedule an on-site review of your business facility.

The new architectural signs, made of aluminum and acrylic, provide the level of prestige that properly reflects their brand.

Hospital emergency sign

Responsible Wayfinding Signs for Healthcare Facilities

Directory signs make it clear to visitors which way to go

Multiple entrances. Long corridors that all look the same. Ongoing renovations and organizational changes.

How does a patient or visitor know which way to go? This is more than a matter of convenience in a healthcare facility. Visitors are already in a state of stress if they or a loved one are seeking treatment. It’s our responsibility to make the journey from their arrival to their destination as fast and frictionless as possible.

“We had a big problem with the visibility of the site signage at our Medical Center. Customers and visitors couldn’t figure out which entrance to use, and tenants were clearly unhappy,” explains Fran D, of the Northport Wellness Center. “We needed new directory signs both inside and outside our facility.”

Driving, walking, or waiting. Make it painless with well designed informative signage.

Women restroom sign close up

Let’s take a step back and define wayfinding in basic terms: a system of visual cues that guide visitors from point to point. This starts with vehicles approaching your property and finding the most efficient point of entry. It may end with a room number or other designation. It should guide the individual approaching your facility on his or her own, and also provide for safe efficient flow of traffic in crowded areas.

Directional signs, one step at a time.

Reception in dental clinic design in a modern style

In very large facilities, a common mistake is to try to list too much information in a single sign. Only the most pertinent information should be given at each intersection or point of decision-making. This technique, known as progressive disclosure, keeps the visitor from getting confused and eliminates wasted effort comprehending irrelevant information. At the same time, repetition is a good thing. Every 25 or 30 feet, it’s a good idea to remind people where they are and where they are headed.

Northport Wellness Center saw the benefits of updating their signage right away, and continues to evaluate and improve the flow of traffic throughout their facilities. Signwave presented us with options and discussed materials and pricing, matched our color and design requirements,” said Fran. “We’ve since called them back for several other projects, and are very happy with their recommendations.”

With clearly visible signage at all entrances, well placed directional signs, legible designation and relevant information, we can improve productivity and enhance the patient experience. This means fewer missed or late appointments, less distraction among employees from visitors stopping to ask for directions, and ultimately, a higher rate of visitor satisfaction.

Let’s review a signage plan for your changing facility. Call Signwave at (631) 761-9292 to get started.


Wayfinding signage system in a parking garage

ADA Compliance and Signage: Thinking Beyond Braille

Have you ever gone down the wrong corridor in a hospital or office building? It’s frustrating, right? Imagine how it feels if your vision is impaired, if you are having trouble walking, or if you are already suffering from anxiety. The Americans with Disabilities Act (ADA) aims not only to ensure against discrimination, but also to avoid this kind of distress in public facilities.

Braille in the elevator? Absolutely. But it’s just a start.

Design your sign system to enable and empower all visitors.

Accessibility, even according to the law, is rather loosely defined. Any physical or mental impairment that substantially limits an individual from navigating your facility is considered under the ADA. Examples include standing, walking, speaking, breathing, seeing, hearing, learning, sitting, reading.

This applies to all kinds of signs: designation, means of egress, directional, and informational.

Both visual and tactile characteristics have impact. RV, or Raised Visual signs, can be tremendously helpful to someone whose vision is impaired and who may not read braille, including the chromatically challenged. Raised lettering can also help with lighting, as cast shadows counteract glare in changing daylight. Visual Only, or VO signs, are more vulnerable to lighting anomalies, but with consideration of surface finish and contrast we can maximize visibility and enhance the visitor experience.

Restroom signThe importance of legibility is easy to see.

While illumination, color, and contrast are important, viewing distance is also essential to consider. Font weight and size, the height at which signage is mounted, and the approachability of signs should be optimized for the widest possible range of readability.

Consistency is key — placement of signs should be predictable — but unique markers help to make sure the corridors don’t all look the same. Well placed murals, infographics or decorative motifs can help differentiate one hallway or building from another.

When your signage system guides, informs and assures the visitor, navigation is efficient and stress-free.

Let our expert team guide you in making your facility more accessible. Call Signwave at (631) 761-9292 to learn more.



Fall signage for West Islip, NY flower shop

Is Your Signage in Season?

For retailers, compelling signage makes all the difference in attracting customers all year round. Depending upon the location and the type of store, you can offer a new promotion every month – and signage designed with changing sales seasons in mind can make sure that there’s always a relevant offer on hand.

Let shoppers know you’re stocked
for the “Big Six”

A case in point is our customer Towers Flowers, in West Islip, NY. After we designed the windows and interior signage for their new location, they came to us for a solution for changeable signage to display the many seasons of flowers. The florist business is a particularly seasonal one, and we came up with designs for the “big six” annual flower events – Thanksgiving, Christmas, Valentine’s Day, Easter, Mothers’ Day, and Graduation. After developing designs for these, we developed promotional signage for year-round and “off season” events, like weddings, funerals, summer parties, and birthdays, to fill in the gaps.

Visual Merchandising that’s easy to change.

To assure ease of changing as one season ends and another begins, we printed these signs on translucent vinyl and installed them on flexible acrylic sheets that could be easily popped in and out of their existing window frames. The windows were supplemented with changeable banners installed on a strategic wall, facing oncoming traffic, to assure maximum visibility. The window signs and banners are saved and reused year after year.

Signwave can help change your retail signage from stale to seasonal. Give us a call at 631.761.9292 to make sure that potential customers know what you’ve got in store.


Safety Signs

Safety Signs

The Robert J. McMahon Children’s Center, part of the SCO Family of Services, is a residential center for children and adolescents with special needs. As part of their recent capital improvement program, they installed playground equipment throughout the grounds to provide a fun recreational outlet for their residents. The equipment went in without a hitch but one thing was missing – the signage to help ensure that the residents would enjoy a safe and injury-free environment.

Enter Signwave. We consulted with the facilities staff and did a complete site survey to determine the optimal placement, size, color, and content of all of the safety signage for their playground equipment throughout the property. We designed the iconography and text for maximum readability while assuring the look would be complementary to their existing site signage and branding.

We fabricated the signs using .040 aluminum with rounded corners to assure that there would be no sharp edges to snag on people or clothing. We printed with bright, long-lasting latex inks on calendared vinyl, and laminated it to assure protection against the harsh outdoor conditions. We acquired the specialty hardware needed to secure these signs to the chain link fences, posts and walls at the facility. Our installation crew was onsite and the project completed in a week from initial engagement.

Need to post rules for safety? Let’s make sure your signs take all of the details into consideration. Schedule an on-site review and ask us to review materials and mounting options with you.

Fleet Graphics

Graphics on a Fleet Of Box Trucks For Green Audit USA

Green Audit USA of Islandia, NY needed new graphics for the trucks that they use to perform energy audits for thousands of homes every year. They assess energy issues in the home or business, make recommendations for reducing energy loss, offer financing, and perform all related installation services.

They had an existing truck design but recently added a number of new services to their business, and revamped their brand to reflect their evolved offerings. The Signwave team created a new graphic design for the sides, rear, and front of the trailers, and lettering for the sides of the cabs. We worked closely with their marketing team to reflect the brand and assure that it was consistent with their other marketing materials, including website, print collateral, and ads.

Optically clear overlaminate asssures that colors stay bright and whites will not yellow.

After the design was finalized and approved, the job was handed over to fabrication. Because of the great number of rivets on these trucks, we selected a material that would easily stretch and conform to the surface. We printed the 54” wide panels on our HP Latex printer, and laminated each with optically clear overlaminate to assure that the colors would stay bright and the whites would not yellow for many years to come, even under harsh New York weather conditions.

The truck preparation was the most labor-intensive part of the job. We removed all of the old vinyl from each truck, using solvents, heat guns, scrapers, and old-fashioned elbow grease. We pointed out some challenging spots to the customer where existing body damage might show through.

Finally, the time came to install the new graphics. Our certified installation team was able to complete each truck in about six hours. We tiled the panels, taped them up to properly align and position the graphics, and peeled the adhesive backing back on each one. Our print material was forgiving – it has built-in microscopic air release channels so small air bubbles that might be introduced during installation can be squeegeed away in the expert hands of our install team. After final inspection, the customer was delighted with the new look of their fleet.

Microscopic air release channels allow small air bubbles to be squeegeed away in the expert hands of our install team.

If you drive on the roads of Long Island, you’re sure to notice The Green Audit USA fleet with its new graphics, sharing its brand to all while serving its customers.


For more information about truck graphics, and how we can extend your brand to your service vehicles, give Signwave a call at 631.761.9292, or complete the form below.

  • Tell us about your display needs, property and fleet requirements, logo and corporate guidelines, and any design challenges. We’ll offer answers that compliment your brand.

  • This field is for validation purposes and should be left unchanged.

Mounting a sign

Why Signs?

Signs are everywhere we look. Adhered to doors, windows, walls and floors. Hung from ceilings. Wrapped around cars, vans, trucks, boats, planes, skateboards and helmets. On poles in the ground, on brick walls, on edifices, on your desk or on your office building 600 feet off the ground.

Signs are there to tell you what to do, where to go, how to get there, and what the rules are. Signs are the most effective, yet least expensive, way to tell the world about your organization or business.

A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers. It is an opportunity to make a favorable first impression.
Most businesses, regardless of size, rely heavily on signs. On-premise signs tell people who you are and what you sell.

A sign is a critical piece of any business, and a good sign is a critical piece of a good business. We know that our customers are not sign experts, nor are we experts in our customers’ businesses. We will work closely with your team to create the right sign, using the right design, the right materials, on schedule, and on budget.

Guidas neon sign from eccentric roadside

Signwave | Does Your Signage Have The Uglies?

Is your business the one with the beautiful signs? A good outdoor sign is a form of landscape art. Not only will they attract customers to your door but they will build your standing in the community. Attractive signs that comply with community codes help convey an image of responsible citizenship. Signs transform your place of business into a landmark that everyone knows. We’ve all said things like “let’s meet outside Maria’s Taco Stand” or “it’s right across from Mickey’s Garage” because the signs of that business make it easy to find. They generate the word of mouth that establishes that business as a fixture in the neighborhood.

monument sign

Good signage – even temporary signage – shows the world that you are for real, and that you are here to stay. Beautiful signs add beauty to the community. Ugly signs add clutter.

A sign’s beauty is reflected in its graphical design, in its materials, in its message, and in the quality of its workmanship. All four of these elements work together to make a business, organization or event rise above the clutter and be noticed for all the right reasons.

Signwave will:

  • Assure your signage plan complies with local standards and regulations;
  • Recommend the most appropriate materials for the intended appearance, durability and budget;
  • Design and revise proofs of the sign to assure satisfaction before fabrication begins;
  • Print , build and fabricate the sign according to agreed materials and processes;
  • Install the sign for long-lasting goodness.

We like to say that we make “the most beautiful signs our customers will allow.” Call us for your next sign project (631-761-9292) if you’re looking to add some beauty to your brand.



Signs, Soup, and Socks

On a cold autumn morning the feeling of slipping one’s feet into a warm pair of socks is one of the most nurturing feelings there is. It warms your feet and your heart, and gives you the extra boldness to take on life’s challenges. Even warmer is to give that feeling to others who need it badly. And warmer still is a nice hearty bowl of soup to go with the giving.

Next Tuesday, Nov. 17th 2015 from Noon to 2pm, Signwave is hosting a business networking meeting at our office at 82 Bridge Rd in Islandia. As part of their ongoing “Sock Out Poverty” initiative, soup for all attendees is provided by Helen Zagaro of Starpromoz. Guests are asked to bring a new pair of warm socks, which will be donated to The INN, a great local organization that serves hungry and homeless Long Islanders in a dignified and respectful manner. We hope to warm the feet of a million Long Islanders through events like these. Head on over to their Facebook site to find more info about the initiative and register for the event. Hope to see you on Tuesday!

storefront door sign is a welcome mat

When Is A Door Not A Door? Why Door Signs are Important

If you don’t know the answer to this old riddle ask your dad.

But here at Signwave, Long Island’s home for beautiful signage and displays, the answer is “when it’s a welcome mat!”

How do you welcome your customers, clients and guests? Can they find you? Does your door reinforce your brand? Does your door put them in the right frame of mind to transact business with your organization? Is it shabby, or is it professional?

channel letter restaurant sign

Introducing Yourself To The Neighborhood

So, you’ve got your business plan, your financing and your legal details all worked out. You’ve found the perfect location, negotiated your lease, and got your permits. You’ve spent weeks cleaning, painting, wiring, building, installing technology. Your Help Wanted signs are up. Congratulations! You are ready to welcome your first customers.

Or are you? How will they find you? How will they know who you are?

You know that you need killer signs. So call us.

When checking in on some of our Hauppauge restaurant customers at a local strip mall, we heard the hum of table saws emerging from a location we thought vacant. Popping our head into the papered-over glass door, we inquired about what was coming.

Much to our delight, we learned that Hauppauge was getting a new casual restaurant, the NishNosh Mediterranean Grill. After a brief discussion about what the owner was looking for in the way of signage, we returned with a proposal with our recommendations for materials and design, and a schedule. We clarified the local sign ordinances, filed all the permits, agreed upon the schedule, and just four weeks later their new marquee sign was up for all to see.

We took their logo and cast it in their preferred color palette. We color matched the trim cap (the edging that holds the plexi onto the letter face). We fabricated the aluminum letters and large swoosh, painted the aluminum to match the colors, then printed and applied the translucent custom printed and cut vinyl to the plexiglass. For the smaller letters, we went with 1/4″ plexiglass mounted on standoffs.

While the other restaurants in this strip mall use a raceway for their marquee sign (the channel letters are attached to a long aluminum box, which serves to feed electric service to each letter) the owner decided to flush mount the letters directly to the edifice.

We think it turned into one of the nicest signs in the neighborhood – do you agree?

We were also asked to provide menu boards, window signs, and wall graphics, and we devised a unique design for each that fits in beautifully with the existing design elements and furnishings. Welcome to the neighborhood NishNosh!


a giant sign

Giant Signs

In the showcase of giant electric signs that is on display in Midtown Manhattan every night, there’s a new Top Banana. Tonight marks the debut of the largest array of kaleidoscopic glory ever to bejewel New York’s Times Square.

Jumbo Billboard

The Supermegajumbotron. Photo: New York Times

Taking over the entire block of Broadway between 45th and 46th St., tonight’s debut of the 8 story-tall, football field-long, 24 million pixel LED leviathan will feature a digital art exhibition by the Universal Everything studio. Starting on Thanksgiving, it will be taken over by Google, who purchased exclusive advertising rights at least until New Year’s Eve.

The sign’s owner, Vornado Realty Trust, is promoting this latest entry into the Pantheon of Ginormous Signs. But they are certainly not the first to demonstrate that when it comes to advertising, Size Matters. Here’s a rundown of some of the other giant signs that have, with varying degrees of success, outsized their message.



There’s no signage like big signage. Photo: The Beachwood Voice

The Hollywood Sign is likely the first giant ad to come to mind. Built in 1923 by the Crescent Sign Company to promote a real estate development, the 45-foot tall sheet metal letters spelled “Hollywoodland” for over 350 feet across a mountaintop. Each letter was illuminated by a string of 8-watt light bulbs mounted on its face. Sign repair workers everywhere bow their heads in reverence at the mention of employee Albert Kothe, who was said to live in a shack at the base of the “Y” and was faced with the unenviable daily task of replacing these bulbs while suspended by wires from the top of each letter.

Subsequently, the electric bills were seen as superfluous and the wiring was stripped out. The “H” was demolished by a drunk driver who swerved into it, and the rest of the sign fell into general disrepair when the mountaintop became the site for an early FM radio station in the 1940s. In the postwar years, the Hollywood Chamber of Commerce took over ownership of the sign, knocked down the “LAND,” and watched it crumble further into erosion and decay.

In 1978 a number of civic-minded celebrities raised the funds to rehabilitate the sign, to where it proudly stands today, the Colossus of California.


De grands mots…

Le Signe Énorme

Citroën made cool cars in 1920’s France, and to promote its brand of sweet styling and innovative suspension decided to go super sensationnel by renting out the Eiffel Tower for nine years, from 1925-1934. They emblazoned their logo along two sides of the tower, spanning the entire 300 meter height. Comprised of over a quarter-million light bulbs and 60 kilometers of cable, the sign was visible to Parisian suburbanites 100 kilometers away, and  Charles Lindburgh is said to have used the light from this sign as a beacon during his famed transatlantic flight. Alas, the sign was extinguished when the company went bankrupt and couldn’t pay their electric bills, but was memorialized in postcards, newsreels, and in the Guinness Book of World Records.


“It was a sharp pointy object that killed the beast.” Photo: Cor

King Kong Floppy

When the King of the Apes spent time in New York in the 1933 movie named for him, of course he had to visit the top of the magnificent newly-opened Empire State Building. But by the time the building’s 50th anniversary rolled around, the building had lost some of its brand luster. Enter Harry and Leona Helmsley, the building’s owners, with a brainstorm of gargantuan proportions – bring the gorilla back! This time as the mother of all inflatables.

Unfortunately the execution was not as stupendous as the concept. The 1 1/2-ton balloon arrived in a crate that wouldn’t fit into the elevator. The workers spent a day unpacking it and jamming it into the elevator, but apparently the big galoot suffered an injury in the process. When it was installed and inflated, New Yorkers shrugged when they noticed the sagging airbag, which was hurriedly removed due to the bent publicity. 


He is large. He is your friend. Photo: Roadside Wonders

The Mountainous Muffler Men

Standing broadly astride the path between the American commercial landscape and American Folklore stands Paul Bunyan, sturdy as a redwood tree, ready to fell twenty trees with one swing of his Humvee-sized axe. Though long a favorite character among lumberjacks, the exploits of Paul Bunyan rose to national recognition when promoted by William B. Laughead, who featured the character in pitches for the Red River Lumber Company in the early 1920’s. Promotional storybooks were distributed, and the now-emergent folk hero was subsequently found hawking dozens of products and services.

Enter the International Fiberglass company, who built giant molds of Paul Bunyan figures in various positions, and marketed them as attention-grabbing road signs. Within a decade, thousands of smiling plaid-shirted Bunyans were towering over small towns everywhere. Commonly known as “Muffler Men” (since they were posed holding a muffler), they also were used in the service of selling tires, hot dogs, in the Humble and Philips Petroleum franchises, and by Chambers of Commerce to promote their towns.

As production and shipping costs rose in the 1970s, the company was sold and subsequently closed. The valuable molds of these titans vanished into the aether of mergers, takeovers and salvage. But hundreds of these leviathans still stand as roadside attractions across America, many adapted to different characters with a coat of paint or new accessories, or still as Paul Bunyan originals, smiling down on us all, perhaps seeking out his blue ox Babe, or perhaps just wondering where all the trees went.

wall graphic

Signs And Marketing – What is the Return On Investment?

Any business or organization considering investing in signage to amplify its message is likely to think of ROI first and foremost. What am I getting for my dollar, and how will that impact my bottom line? Some businesses may chose a targeted approach, using cold calling, pay-per-click and direct mail, spending more to reach only those customers that they are interested in attracting. An investment in signage can be considered the opposite – a good sign lets everyone in view know what you want to tell them and lets them decide for themselves if they are the target.

Signage has the lowest cost per impression of any marketing tool. A vehicle wrap that costs $1500 will, depending upon driving routes, be seen by 30,000 to 80,000 people every day. Spread over its seven year lifespan it will cost 59 cents a day. Signs are always working, regardless of the time or the weather. They can tell the same story for many years or they can be kept up-to-the-second. They are the brand awareness campaign for which we have the greatest control, yet with a wide reach.

Thus, to maximize the investment the sign needs to be as appealing as can be, made of the right materials for the job, and its text and graphics deigned to convey precisely the intended message. What does a poorly made yard sign say about the political candidate that it is advertising? And what good is a sign whose design doesn’t give luster to its brand? The materials and workmanship of the sign on your lobby wall, waiting room reception area or front door become that resilient first impression by which customers measure you.

Signs aren’t magic dust that will automatically turn strangers into customers. But they are the best tool to get those strangers through your front door to give you the chance to impress them further, and will put them in the frame of mind to be receptive.