For retailers, compelling signage makes all the difference in attracting customers all year round. Depending upon the location and the type of store, you can offer a new promotion every month – and signage designed with changing sales seasons in mind can make sure that there’s always a relevant offer on hand.
Let shoppers know you’re stocked
for the “Big Six”
A case in point is our customer Towers Flowers, in West Islip, NY. After we designed the windows and interior signage for their new location, they came to us for a solution for changeable signage to display the many seasons of flowers. The florist business is a particularly seasonal one, and we came up with designs for the “big six” annual flower events – Thanksgiving, Christmas, Valentine’s Day, Easter, Mothers’ Day, and Graduation. After developing designs for these, we developed promotional signage for year-round and “off season” events, like weddings, funerals, summer parties, and birthdays, to fill in the gaps.
Visual Merchandising that’s easy to change.
To assure ease of changing as one season ends and another begins, we printed these signs on translucent vinyl and installed them on flexible acrylic sheets that could be easily popped in and out of their existing window frames. The windows were supplemented with changeable banners installed on a strategic wall, facing oncoming traffic, to assure maximum visibility. The window signs and banners are saved and reused year after year.
Signwave can help change your retail signage from stale to seasonal. Give us a call at 631.761.9292 to make sure that potential customers know what you’ve got in store.