If Your Walls And Windows Could Talk, What Story Would They Tell?
When Helios Tattoo, a manufacturer and distributor of premium inks, needles and supplies to the tattoo trade moved into their new headquarters in Islandia, NY, they wanted to make sure that their lobby, showroom and offices broadcast their brand to all visitors. That’s where Signwave’s specialties lie – in truly custom and unique brand identity designs for corporate environments.
We started with an overall consultation to understand what they were hoping to achieve with this project. We knew that we needed to provide wall wraps for their tattoo studio, window graphics to make an exterior impression, and a one-of-a-kind lobby wall. We broke the project into separate phases and deliverables to assure that the customer was satisfied with each sub-project before moving onto the next.
Phase 1 was the wall wraps. We worked closely with the Helios designers to create the image files that would show their brand at its best. We selected a matte calendared vinyl for the walls that we laminated with luster overlam to minimize glare under the studio lights but still make the images pop. Only seven days after design approval, their first guest Pro Team artists were cheerfully creating their amazing body art in the newly-wrapped Helios Hideout.
Next came the doors and windows. The front door obviously needed to present their logo to the public, attractively and with maximum visibility. We used a combination of translucent etch vinyl and white cut vinyl to achieve this. With printed color logos on their other doors, they were ready to move on to the grand “lightning” logo, rendered spectacularly in window perf. Window perf is a perforated adhesive vinyl that is perfect for office window treatments. It permits light to enter (thus not blocking the view from inside) while providing a full graphical brand treatment for outside the building.
Phase 3 was completed last week. We brought a number of samples of various wall textures to their team for selection and they immediately settled on a dramatic faux wall texture of brown stones with grey grout. We needed a lobby sign that would create an unforgettable impression, so we created a PVC sign with embedded red LEDs to cast a halo effect on the wall behind. The result was an eye-popping, dramatic welcome to all Helios visitors.
Signwave’s team isn’t done yet. Additional projects for the Helios headquarters include wall treatments for the offices, warehouse signage, and vehicle graphics.
We’re delighted when customers are pleased with our creations!