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color precision, color match, color perfection, color matching, sign color

Getting the Sign Colors Right

“Close Enough” isn’t good enough when it comes to your brand. Good signage has to match a business’ brand — everything from the establishment’s overall aesthetics, to the packaging, even their ad campaigns. If signage and branding don’t match, then recognizability will suffer as a result. A sign might be highly visible, but it won’t “click,”if it doesn’t connect with the product or business. But when it’s done right, when the sign colors and style match the brand, your signage will stand out and bring the customers in.  
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Property sign for Brentmako, Long Island, NY

What kinds of signs do you need for your business?

There are so many types of signage that appear inside and outside of office buildings, commercial properties, hospitals and campuses. Each one gives an impression to all who work and visit there. What is your property signage saying? Let’s look at a few of the many ways your signage can help give your property appeal – or turn your visitors away:

Employee Entrance sign

Employee Entrance sign at Designatronics

Wayfinding and directional.

Are all parking lot entrances and exits clearly marked? Are the signs visible from the road, and from enough distance to assure drivers know where to turn in? Are the signs durable and attractive? Once in the parking lot, do visitors know how to navigate to the parking area and building entrance they need?

Exterior building signs.

Northport Wellness Center outdoor directory sign

Outdoor directory sign for a Medical Center in Northport, NY

Is the property management company clearly identified? Is branding of anchor tenants clearly visible? Is window signage used in attractive ways? Is all signage in compliance with local regulations?

A&E logo wall graphics

A&E logo closeup

Lobby signage.

Is there a directory of tenants that allows visitors to know how to reach their destination? Are all appropriate safety signs displayed? Is all signage in compliance with the Americans With Disabilities Act? Are elevators, staircases and public facilities clearly marked?

We can help with a sitewide audit of your signage to make sure it is doing all it can to make your property shine. Fill out our contact form, or give us a call at (631)761-9292.

Routed and Carved Sign Panels Make a Lasting Impression

Post and Panel sign with carved lettering and digitally printed graphics

Post and Panel sign for Malverne, NY school property with carved lettering and digitally printed graphics

Masonry and a routed and painted sign panel combine to provide a solid presence, identifying your school, institution or public area. Malverne UFSD administration had already worked with Signwave to create beautiful sandblasted plaques for their Administration Building, High School and podiums. They brought us back to recognize their Middle School, Intermediate School and Primary School for their being awarded “Blue Ribbon” status. After a planning session with the Malverne UFSD team, Signwave came back with a similar design for all three schools to assure a unified look for their district.

Carved, painted sign, with digitally printed graphics for the crest

Red brick posts support a carved, painted sign, with digitally printed graphics for the crest

Masonry is a popular medium for sign pillars – in this case, classic stacked stone – but they could be rendered of brick, PVC, wood, steel or even foam. Steel rails were inserted between the pillar courses to assure a substantial connection that would withstand the elements. Between the rails we mounted two sign panels, made of thick PVC.

This is where the Signwave design expertise shows its value. We routed the main panel into a classic shape to match the brand that the institution wants to convey – a classic, reliable institution that will serve the community for many decades. We carved the school names into the panel, and painted them blue and white to match the colors of the district. We printed their crest on digital media, using our latex print technology, and overlaminating to assure the colors wouldn’t fade.

After professionally mounting the panels to the rails, the signs were ready to greet all of Malverne’s students, staff and visitors. Signwave is proud to have been selected to create the public image of this school district!

sand blast stencil

Sandblasted Signs For Schools – What A Relief!

The Malverne Union Free School District had a new Administration team that agreed that a facelift was due. A new logo was designed, and they needed to update their building and podium signage to reflect their new look. After perusing our website, Signwave got the call.

The Signwave design team worked closely with them to define those sections of the logo to be raised or recessed, discuss textures and paint techniques, and mounting options. Then it was off to fabrication.

Painted sandblasted sign showing HDU substrate

Bold colors on a sandblasted sign

Sandblasting is one of several techniques used to create beautiful dimensional signs that can stand up to the elements. For this project, a block of High Density Urethane (HDU) was sawn and routed to size and shape. A vinyl mask was created to block off those areas not to be abraded by the blasting material, and the material (“sand”) was selected to provide the proper texture and density. The substrate was positioned in a protective booth and our skilled craftspeople blasted away.

Medallion sign

Medallion sign represents local school pride

After a perfect relief was achieved, it was off to the paint shop. Like many companies and organizations, color matching to their logo specifications was critical. After two coats of paint and two coats of polyurethane, it was handed off to our installation crew, just in time for graduation ceremonies. The four schools in the district were all looking their best with brand new dimensional signs, that will last for many years to come.

sand blasted sign

Modern techniques, traditional style

After that success, we followed up with more sandblasted signs for the District – a crest for the outside of their administration building, and a giant 7’ diameter crest for the High School. We also provided carved and routed monument signs for each of their school buildings, but that’s a story for another blog post.

Let’s talk about ways to show your school pride in signs.
Drop us a line or call 631-761-9292 to arrange a consultation.

 

lobby sign

Is Dimensional Signage Right For Your Lobby?

We get many requests from companies in need of lobby signs with their logo. Some are moving to new office space, others are looking to upgrade their existing lobby signs. We’re always glad to discuss their concepts, answer their questions, and make recommendations.

Dimensional lettering mounted over custom wallpaper

Dimensional letters can be mounted over custom wallpaper

A look at our gallery will show that there are a multitude of material options and styles to choose from. One option is custom wallpaper with the company logo incorporated directly into the design. Logos can be rendered in vinyl directly to a painted wall. Alternatively, a glass, acrylic, metal or wood panel can be mounted to the wall and flat vinyl of various colors, textures and sheens can be applied to it.

The most popular option is to render the logo with dimensional letters and logo shapes. These can be fabricated from acrylic, PVC, metal, wood or various other materials. They can have various finishes – gloss or matte, metallic or clear, wood grain – the imagination is the limit. The dimensional characters can be mounted flush to the wall, separated from the wall on spacers, or mounted to a backer panel made of an equally dizzying variety of material and shape choices.

dimensional lettering close-up

Depending on the material chosen, the narrowest stroke width is about equal to the thickness of the material.

In order to render a logo as a dimensional object, the letters must have an adequate minimum thickness (or “stroke width”) to be manufacturable. Even the most precise laser cutter or strongest acrylic will have challenges with certain designs. Depending on the material chosen, the narrowest stroke width is about equal to the thickness of the material. Thus, if you wanted to render a logo in ½” acrylic, consider that the minimum line width should be ½” as well.

But what if your company logo includes thin, delicate lines? There are still dimensional options available. Logos can be routed, engraved or carved in relief – on metal, wood, acrylic or PVC. A skilled and creative signmaker is up to the challenge of creating even the most challenging designs in a dimensionality that will upgrade your office lobby instantly.

Let’s talk about what works best for your logo in the interior space of your lobby. Drop us a line or call 631-761-9292 to arrange a consultation.

 

grand “lightning” logo rendered spectacularly in window perf

Signage Speaks Volumes for a Distributor in Islandia NY

If Your Walls And Windows Could Talk, What Story Would They Tell?

When Helios Tattoo, a manufacturer and distributor of premium inks, needles and supplies to the tattoo trade moved into their new headquarters in Islandia, NY, they wanted to make sure that their lobby, showroom and offices broadcast their brand to all visitors. That’s where Signwave’s specialties lie – in truly custom and unique brand identity designs for corporate environments.

Projects for the Helios headquarters include custom wall treatments

Projects for the Helios headquarters include wall treatments, lobby signage, window and door graphics, warehouse signage, and vehicle graphics.

We started with an overall consultation to understand what they were hoping to achieve with this project. We knew that we needed to provide wall wraps for their tattoo studio, window graphics to make an exterior impression, and a one-of-a-kind lobby wall. We broke the project into separate phases and deliverables to assure that the customer was satisfied with each sub-project before moving onto the next.

Phase 1 was the wall wraps. We worked closely with the Helios designers to create the image files that would show their brand at its best. We selected a matte calendared vinyl for the walls that we laminated with luster overlam to minimize glare under the studio lights but still make the images pop. Only seven days after design approval, their first guest Pro Team artists were cheerfully creating their amazing body art in the newly-wrapped Helios Hideout.

Translucent etch vinyl and white cut vinyl achieve maximum visibility.

Translucent etch vinyl and white cut vinyl achieve maximum visibility.

Next came the doors and windows. The front door obviously needed to present their logo to the public, attractively and with maximum visibility. We used a combination of translucent etch vinyl and white cut vinyl to achieve this. With printed color logos on their other doors, they were ready to move on to the grand “lightning” logo, rendered spectacularly in window perf. Window perf is a perforated adhesive vinyl that is perfect for office window treatments. It permits light to enter (thus not blocking the view from inside) while providing a full graphical brand treatment for outside the building.

Phase 3 was completed last week. We brought a number of samples of various wall textures to their team for selection and they immediately settled on a dramatic faux wall texture of brown stones with grey grout. We needed a lobby sign that would create an unforgettable impression, so we created a PVC sign with embedded red LEDs to cast a halo effect on the wall behind. The result was an eye-popping, dramatic welcome to all Helios visitors.

Signwave’s team isn’t done yet. Additional projects for the Helios headquarters include wall treatments for the offices, warehouse signage, and vehicle graphics.
We’re delighted when customers are pleased with our creations!

PVC sign with red LEDs casts a halo effect on the wall.

PVC sign with embedded red LEDs casts a halo effect on the textured wall behind.

We’d love to help you design your interior and exterior spaces too.

Drop us a line or call 631-761-9292 to arrange a consultation.

Door signs for both wayfinding and information at Long Island location.

Multi-Purpose Signs: Visibility and Wayfinding

What better way to let visitors and customers know how to find your new business than by posting a big beautiful sign on your door? And what if you have multiple doors?

Opaque door signage for privacy inside, information outside Suffolk County location.

Opaque door signage provides privacy inside, important information outside this Suffolk County location.

Recco Home Care in Suffolk County recently moved into a new office suite with multiple entrances to the parking lot. They consulted our sign shop to make sure that not only were they visible to the neighborhood, but that everyone knew which entrance to use.

Signwave recommended printed “window perf” signs on the glass doors. Window Perf is a fantastic material for providing full-surface signage that also permits light to come through so insiders can see through to the outside. It is available in different grades, that vary by the amount and size of the perforations, the color of the adhesive side, and the expected longevity. For Recco, we were able to clearly mark the customer entrance and the Training Room entrance, but also use the other door surfaces to direct customers to the correct door to use.

For extra visibility we added some cut vinyl window graphics that featured their logo and a description of the services they provide.

Grand Opening banner at new Suffolk location

Grand Opening banner at new Suffolk County location aids recruitment.

And to top it all off, a roof banner announced their Grand Opening for all to see. The outdoor signage not only called attention to the company’s arrival in the neighborhood, but also provided the phone number and web address, as well as information about the free training program. Because of windy winter conditions, this was printed on mesh fabric with reinforced webbing all around.

Now the neighborhood not only knows they are there, but knows how to enter. We also helped them spread the word about new employment opportunities in the Long Island community. Welcome Recco Home Care!

Front Door and window signs on Suffolk County building

Consistent branding with variable messaging makes it clear what Recco offers and how to reach them.

Window Perf is a translucent material available in different grades, that vary by the amount and size of the perforations, the color of the adhesive side, and the expected longevity. We’ll be glad to arrange a meeting to show you samples and discuss how this material can be used in combination with banners or other exterior signage to solve your wayfinding and visibility challenges.

Aluminum and acrylic business property sign

Integrating Business Signage with the Landscape

Designatronics, a designer and manufacturer of high quality mechanical components, recently consolidated its operations at 250 Duffy Ave., one of the largest industrial buildings in Hicksville.

With frequent customer visits to their plant, and scores of deliveries every week, they needed point of entry signs that would show visitors and vendors where they are, and which entrances to use.

Signwave handled the entire installation project from permits to polish. If you’re consolidating, relocating, or establishing a new location, ask us what you need to know to make it easy to navigate your business property access.

Read more about office and campus signage, see more samples, or schedule an on-site review of your business facility.

The new architectural signs, made of aluminum and acrylic, provide the level of prestige that properly reflects their brand.

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