We have created signage for so many of Hauppauge High School’s performing arts programs, events, departments and clubs, that it was with great pleasure we took on the project to decorate their halls with banners. The new principal, Christopher Cook, called us in to create the designs for a series of inspirational quotes hand picked by the staff. And using banners was the right choice for this new branding project.
Does your office need to keep its information confidential but doesn’t want to sacrifice the natural lighting that large windows provide? Perhaps you want to insulate your storefront from harsh sunlight or the glare of headlights shining through the window? Privacy vinyl can do that job for you. Also known as “etch vinyl,” it can serve multiple purposes in signage. Here are some ways privacy vinyl can help your business or establishment: Read more
Signs give communities their flavor. Whether it be Golden Arches, Wall Drug or The Happiest Place On Earth, a great sign can make your location iconic. When a sign has reached that level, it’s transcended solely promoting a business’ brand. It’s now part of the area’s scenery, promoting the community as a whole. It represents the locals there, who have in turn accepted the sign and the brand in their daily lives, perhaps even made it a part of their identity. In short, the signage has won people’s hearts and minds.
So, how does a sign attain this coveted state? Here are some factors that add up to create an iconic sign: Read more
Signs are how a business or establishment conveys its branding to the world and attracts potential customers. Done right, a good sign will project a brand to new heights of visibility and contribute to a bustling business. Done wrong, a bad sign will undermine a brand, diminish people’s confidence in a business or just do nothing to promote it, resulting in tepid or even lessened sales.
How can signs have such an effect?
Because signs send messages, that’s why. Here’s some advice on making a sign that’ll do just that: Read more
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