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color precision, color match, color perfection, color matching, sign color

Getting the Sign Colors Right

“Close Enough” isn’t good enough when it comes to your brand. Good signage has to match a business’ brand — everything from the establishment’s overall aesthetics, to the packaging, even their ad campaigns. If signage and branding don’t match, then recognizability will suffer as a result. A sign might be highly visible, but it won’t “click,”if it doesn’t connect with the product or business. But when it’s done right, when the sign colors and style match the brand, your signage will stand out and bring the customers in.  
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Property sign for Brentmako, Long Island, NY

What kinds of signs do you need for your business?

There are so many types of signage that appear inside and outside of office buildings, commercial properties, hospitals and campuses. Each one gives an impression to all who work and visit there. What is your property signage saying? Let’s look at a few of the many ways your signage can help give your property appeal – or turn your visitors away:

Employee Entrance sign

Employee Entrance sign at Designatronics

Wayfinding and directional.

Are all parking lot entrances and exits clearly marked? Are the signs visible from the road, and from enough distance to assure drivers know where to turn in? Are the signs durable and attractive? Once in the parking lot, do visitors know how to navigate to the parking area and building entrance they need?

Exterior building signs.

Northport Wellness Center outdoor directory sign

Outdoor directory sign for a Medical Center in Northport, NY

Is the property management company clearly identified? Is branding of anchor tenants clearly visible? Is window signage used in attractive ways? Is all signage in compliance with local regulations?

A&E logo wall graphics

A&E logo closeup

Lobby signage.

Is there a directory of tenants that allows visitors to know how to reach their destination? Are all appropriate safety signs displayed? Is all signage in compliance with the Americans With Disabilities Act? Are elevators, staircases and public facilities clearly marked?

We can help with a sitewide audit of your signage to make sure it is doing all it can to make your property shine. Fill out our contact form, or give us a call at (631)761-9292.

Installation of custom-branded changeable letter sign

Changeable Letter Sign For Dairy Queen

Franchisees need precision in following specifications to assure that their signage is exactly aligned with brand requirements. In Dairy Queen’s case, it means Lexan sign faces with translucent black vinyl and faithful renders of their their logos and brand. The changeable letter sign has rails so the backlit lettering can be easily swapped out depending on the special of the day. Read more

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