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How big should the letters in a sign be?

Legibility and Color Combinations Help Make Your Messages Seen

Signs are how a business or establishment conveys its branding to the world and attracts potential customers. Done right, a good sign will project a brand to new heights of visibility and contribute to a bustling business. Done wrong, a bad sign will undermine a brand, diminish people’s confidence in a business or just do nothing to promote it, resulting in tepid or even lessened sales.

How can signs have such an effect?

Because signs send messages, that’s why. Here’s some advice on making a sign that’ll do just that: Read more

Interior logo graphics installation

Corporate Logos For A&E Networks, New York City

The Unseen Value In Signage

A&E Networks is a leading global entertainment brand based in midtown Manhattan. With internationally renowned cable and satellite channels such as History, Lifetime, FYI and Viceland, they needed an exceptional level of quality in their corporate logo signage to extend the imprimatur of their brand to the staff and guests that daily inhabit the 17 floors of their office building. That’s where Signwave’s fabrication team answered the call. With laser cut acrylic logos created to meet their exact material and design specifications, we fabricated and installed complete lettersets,  located in the corridors opposite each floor’s main elevator banks.  Read more

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