Signs are how a business or establishment conveys its branding to the world and attracts potential customers. Done right, a good sign will project a brand to new heights of visibility and contribute to a bustling business. Done wrong, a bad sign will undermine a brand, diminish people’s confidence in a business or just do nothing to promote it, resulting in tepid or even lessened sales.
How can signs have such an effect?
Because signs send messages, that’s why. Here’s some advice on making a sign that’ll do just that: Read more